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Still confused about video marketing? Here are some important video statistics.
Sited in Internet Retailer (2012), Living Direct, an online retailer, found that videos boosted conversion and increased time on sites by 9%.
According to MediaPost (2013), 57% of consumers say that watching product videos makes them more confident in online purchase decisions.
Over half of marketing professionals worldwide call out video as the type of content with the best ROI. eMarketer, 2013.
According to Internet Retailer (2012), shoppers who view video are nearly 2x more likely to purchase.
93% of marketers use social media for business.
More than half of all Americans have a smartphone, and most of us keep our phones with us all day. According to the Nielsen Social Media Report, almost one-third of 18-24 year olds even bring their mobile devices into the bathroom.
According to Multichannel Network (2013), Video is the top function merchants plan to add to their ecommerce sites over the next 12 months, with nearly 40% planning to add video.
According to the Nielsen “Paid Social Media Advertising Report 2013”, One out of every seven people in the world has a Facebook page. Nearly four in five active Internet users visit social networks and blogs.
90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)
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