Using Video Marketing   For Online Profits
Want More Customers    to Find You?
Search Engine Marketersare all Focused on ONEThing…                          3
Getting as Much Traffic toTheir Site(s) as Possible!                         4
Using Video is the BESTWay to Increase YourTraffic                          5
Any Business MessageCan be Delivered Better inVideo                        6
Why Video Marketing?Potential to go Viral                        7
Costs are Relatively LowWhen Compared to OtherMarketing Tools                       8
A Significantly HugeNumber of People LikeVideo and are MoreLikely to Opt-in                        9
Video is Also a GreatBranding Tool                        10
Leverage Your ReachWith Video                      11
You May Have Noticed That Marketing Has Changed 1950 - 2000    2000 - 2050
Internet Marketing
What to Put in a Video Business Profiles How-To’s Product Demos Book Trailers Video Ads Video Blogs FAQs Anything…
Where to Publish?
Video Content Trade-         OffsInterviews                        Music videosWebinars     Inform               Spoof /De...
Video Content Tips   Short is sweet   Inform in your first 10 seconds   Live videos require no editing   PowerPoint Dr...
Short is Sweet
Make Your Point In The   First 10 Seconds
Attention Declines Rapidly• Shorter almost  always better• Command  attention at start• Fast pace keeps  attentionData fro...
Live Video Requires No Editing
Camera Shy? Use PowerPoint    DIY                Outsource
Be Yourself
Camera   Cheap is fine (under $500)   External microphone jack   HD is not required for web   Widescreen (16:9) is a g...
Other Gear   Lighting helps a lot    Target, Walmart, or Craigslist   Inexpensive mics are ok   Gorilla Tripod   Scree...
EditingFree software is fine    Mac iMovie or Windows Movie MakerTime consuming   Allow time for the right videos
What To Avoid   Backlight or window backgrounds   Expensive camera   Tile floors or empty rooms (echo!)   Expensive ed...
Technical Video Formats   .WMV       Windows format for the web   .MOV       Apple format for iTunes and the web   .M4V...
Publish Everywhere Easily
Don’t Forget…Your OWN Websites/Blogs
Brought to you by JulieWeishaar                          31
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Using Video Marketing for Online Profits

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http://videosells.newhorizons123marketing.com/

You can use video to deliver any business marketing message. Video ads, book trailers, business profiles, video blogs, how-to videos, product demos, FAQ videos, virtual business cards. Every "Message" Can Be Delivered Better in Video!!



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  • Like the YouTube Video at the end. Does a GREAT JOB in 60 seconds. You might want to change the corner 'You Tube INSIDE' banner to say SEE THE You Tube Video at the end of the slide show. :-)
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Using Video Marketing for Online Profits

  1. 1. Using Video Marketing For Online Profits
  2. 2. Want More Customers to Find You?
  3. 3. Search Engine Marketersare all Focused on ONEThing… 3
  4. 4. Getting as Much Traffic toTheir Site(s) as Possible! 4
  5. 5. Using Video is the BESTWay to Increase YourTraffic 5
  6. 6. Any Business MessageCan be Delivered Better inVideo 6
  7. 7. Why Video Marketing?Potential to go Viral 7
  8. 8. Costs are Relatively LowWhen Compared to OtherMarketing Tools 8
  9. 9. A Significantly HugeNumber of People LikeVideo and are MoreLikely to Opt-in 9
  10. 10. Video is Also a GreatBranding Tool 10
  11. 11. Leverage Your ReachWith Video 11
  12. 12. You May Have Noticed That Marketing Has Changed 1950 - 2000 2000 - 2050
  13. 13. Internet Marketing
  14. 14. What to Put in a Video Business Profiles How-To’s Product Demos Book Trailers Video Ads Video Blogs FAQs Anything…
  15. 15. Where to Publish?
  16. 16. Video Content Trade- OffsInterviews Music videosWebinars Inform Spoof /Demos Entertain comedy Drama
  17. 17. Video Content Tips Short is sweet Inform in your first 10 seconds Live videos require no editing PowerPoint Driven Content/Animations No Scripts Needed
  18. 18. Short is Sweet
  19. 19. Make Your Point In The First 10 Seconds
  20. 20. Attention Declines Rapidly• Shorter almost always better• Command attention at start• Fast pace keeps attentionData from EyeView Digital (www.EyeViewDigital.com)
  21. 21. Live Video Requires No Editing
  22. 22. Camera Shy? Use PowerPoint DIY Outsource
  23. 23. Be Yourself
  24. 24. Camera Cheap is fine (under $500) External microphone jack HD is not required for web Widescreen (16:9) is a good idea
  25. 25. Other Gear Lighting helps a lot Target, Walmart, or Craigslist Inexpensive mics are ok Gorilla Tripod Screen recording Camtasia ($) or Jing (open source)
  26. 26. EditingFree software is fine Mac iMovie or Windows Movie MakerTime consuming Allow time for the right videos
  27. 27. What To Avoid Backlight or window backgrounds Expensive camera Tile floors or empty rooms (echo!) Expensive editing software
  28. 28. Technical Video Formats .WMV Windows format for the web .MOV Apple format for iTunes and the web .M4V Apple format for iTunes, iPods and iPhones Flash Most compatible - use for all web posting!
  29. 29. Publish Everywhere Easily
  30. 30. Don’t Forget…Your OWN Websites/Blogs
  31. 31. Brought to you by JulieWeishaar 31

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