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Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
Julie Roehm on storytelling: It's history, impact, and importance for brands
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Julie Roehm on storytelling: It's history, impact, and importance for brands

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Julie Roehm presentation on storytelling. As Chief Storyteller at enterprise software giant SAP, Julie Roehm is tasked with improving the way SAP communicates with customers, prospects, and users. …

Julie Roehm presentation on storytelling. As Chief Storyteller at enterprise software giant SAP, Julie Roehm is tasked with improving the way SAP communicates with customers, prospects, and users. Marketers, business strategies, and advertising executives take note - the age of the storyteller has begun.

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  • 1. “ “ Julie Roehm Chief Storyteller, Senior Vice President Marketing, SAP Customer Storytelling: Elevating the Voice of the Customer in a B2B World
  • 2. 2Customer Storytelling: Elevating the Voice of the Customer in a B to B World Great stories inspire people to create nations, develop new markets, and change the world
  • 3. 3Customer Storytelling: Elevating the Voice of the Customer in a B to B World Without them, ideas die, businesses fail
  • 4. 4Customer Storytelling: Elevating the Voice of the Customer in a B to B World Today, in our highly digital and socially connected world, brands around the globe are harnessing the power of storytelling to build audiences and move markets.
  • 5. 5Customer Storytelling: Elevating the Voice of the Customer in a B to B World But the genesis of today’s technology is based on human storytelling that is as old as time itself…
  • 6. 6Customer Storytelling: Elevating the Voice of the Customer in a B to B World Earliest story: Lascaux cave paintings 17,300years ago
  • 7. 7Customer Storytelling: Elevating the Voice of the Customer in a B to B World Literature: Epic of Gilgamesh 2000 B.C.
  • 8. 8Customer Storytelling: Elevating the Voice of the Customer in a B to B World Oration: Homer’s Illiad 1,260 B.C.
  • 9. 9Customer Storytelling: Elevating the Voice of the Customer in a B to B World Print: Gutenberg Bible 1450
  • 10. 10Customer Storytelling: Elevating the Voice of the Customer in a B to B World Film: The Great Train Robbery 1903
  • 11. 11Customer Storytelling: Elevating the Voice of the Customer in a B to B World Radio: FDR Fireside Chat 1933
  • 12. 12Customer Storytelling: Elevating the Voice of the Customer in a B to B World Radio: War of the Worlds 1938
  • 13. 13Customer Storytelling: Elevating the Voice of the Customer in a B to B World TV Advertising: The first TV ad 1941
  • 14. 14Customer Storytelling: Elevating the Voice of the Customer in a B to B World Political Ads: 1964
  • 15. 15Customer Storytelling: Elevating the Voice of the Customer in a B to B World Advertising Comes of Age: 1984
  • 16. 16Customer Storytelling: Elevating the Voice of the Customer in a B to B World The Internet: Mosaic browser 1993
  • 17. 17Customer Storytelling: Elevating the Voice of the Customer in a B to B World The first online banner ad 1994
  • 18. 18Customer Storytelling: Elevating the Voice of the Customer in a B to B World Through the ages, technology and media, whether stone or the sound of our voice or pixels on a screen, has dramatically influenced the way we communicate and tell stories
  • 19. 19Customer Storytelling: Elevating the Voice of the Customer in a B to B World Today, with digital media and emerging technologies, the challenges, and the opportunities, are boundless
  • 20. Customer Storytelling: Elevating the Voice of the Customer in a B to B World 20 2,513,041,361 people online Source: http://www.worldometers.info/
  • 21. Customer Storytelling: Elevating the Voice of the Customer in a B to B World 21 643,000,000 websites Source: http://royal.pingdom.com/2013/01/16/internet-2012-in-numbers/
  • 22. Customer Storytelling: Elevating the Voice of the Customer in a B to B World 22 144,000,000,000 emails per day (more than 65% is spam) Source: http://mashable.com/2012/11/27/email-stats-infographic/
  • 23. 23Customer Storytelling: Elevating the Voice of the Customer in a B to B World But…
  • 24. To break through the clutter, meaningful, one to one conversations with our customer is now more important than ever
  • 25. Mobile and social media technologies now offer opportunities to connect with our audience in a much more intimate setting… An opportunity to get our product or service out of the way of telling incredible stories…
  • 26. 26Customer Storytelling: Elevating the Voice of the Customer in a B to B World
  • 27. Like consumer products, businesses are becoming more resourceful and artful in their ability to harness the art of storytelling…
  • 28. through innovative use of technology and narrative.
  • 29. At SAP, we are putting the Voice of Our Customer in context. Demonstrating the real value of SAP and how we help make our customers Run Better…
  • 30. And in the process enable them to do amazing things.
  • 31. 31Customer Storytelling: Elevating the Voice of the Customer in a B to B World
  • 32. 32Customer Storytelling: Elevating the Voice of the Customer in a B to B World
  • 33. B2B Making
  • 34. B2B2C Making
  • 35. This has changed our customers expectations in how their software delivers information
  • 36. Facebook 2005 Facebook Today
  • 37. 37Customer Storytelling: Elevating the Voice of the Customer in a B to B World
  • 38. 38Customer Storytelling: Elevating the Voice of the Customer in a B to B World
  • 39. 39Customer Storytelling: Elevating the Voice of the Customer in a B to B World A great story is a great story, no matter how you tell it. On paper or in pixels, with the sound of our voice or via your iPhone
  • 40. 40Customer Storytelling: Elevating the Voice of the Customer in a B to B World And now technology is changing the game on how we tell our stories that will connect with our customer
  • 41. 41Customer Storytelling: Elevating the Voice of the Customer in a B to B World
  • 42. 42Customer Storytelling: Elevating the Voice of the Customer in a B to B World Are you scared…
  • 43. Or are you exhilarated?
  • 44. What’s your story? goo.gl/T67Nrh
  • 45. 45Customer Storytelling: Elevating the Voice of the Customer in a B to B World Thank you Julie Roehm Chief Storyteller, Senior Vice President Marketing, SAP

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