Work Senior Strategy and Insight Lead at McCann Manchester
Industry Advertising / Marketing / PR
About I have worked now in marketing for over 20 years, both client and agency side. I love my role as a planning director as it lets me be both logical and creative at the same time.
I enjoy getting a client problem and then finding a solution thats both challenging and different.
Take for example the RNLI youth campaign I worked on at Proximity, a great example of turning a client problem around and making a brand relevant to a whole new generation! Take a look :http://www.agencyentry.com/rnli