Your image online

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Your image online

  1. 1. Your Image Online Julie Mellors JJ Mellors Photography 07936 287 237 www.jjmellorsphotography.com enquiries@ jjmellorsphotography.com @JJMellorsPhotoMonday, 18 February 13
  2. 2. Who are you and why are you Online? • You have to be here because everyone else is • So you can be in more than one place at a time • To leave a good first impression • Establish a point of contactMonday, 18 February 13
  3. 3. Your image is part of your message • Clear message about who you are and what you stand for - make clients want to do business with you • Reflect the ideas and needs of your clients - establish a rapport • Flaunt your USP!!!! - (Unique selling point) • Does your image and design set the right tone? • Real/Avatar/Mascot?Monday, 18 February 13
  4. 4. How are you using your image on your website? • What are you trying to achieve? Goals? Strategy? Hodgepodge? • Users - Who are they? - What do you want them to do? What do they want to do? • Use your image and design to encourage people to click on the right sections? • Establishing a reputation for expertise/knowledge/service/skill?Monday, 18 February 13
  5. 5. What attracts you to the websites of others? • Need • Relevance • Design • Navigation - ease of use • It’s just a really good looking site!Monday, 18 February 13
  6. 6. How do you attract customers? • Good content, both text and images. Up-to-date, relevant, professional? • Easy navigation and clear design • Personality - essential for small business owners • Creativity/Professionalism/ DistinctiveMonday, 18 February 13
  7. 7. Your Unique Selling Point • Stand out from your competitors • Celebrate your talents • Let your customers know what you offer • Tell us why you are specialMonday, 18 February 13
  8. 8. What not to do • Boring and generic photographs - a big “So what” to the customer • Blurry and out of focus shots • Photos that don’t represent the product or service • Images you haven’t paid for • Not cleaning up your images eg. leaving watermarks on • Using the wrong size photo filesMonday, 18 February 13
  9. 9. What to do! • Don’t be afraid to make your personal statement • Strong design and clean layout • High quality images • Be organised and always remember “Less is More” • Express your Unique Selling Point! • Give your photographer credit!Monday, 18 February 13
  10. 10. Getting that “Rock Star Image - How to Pose • Angle your body and your feet away from the camera rather than straight on. Standing straight on make you look wide • What is closest to the camera looks biggest - keep this in mind especially with your hands and feet • Double chins - Never let someone take your photo from below and push it out a littleMonday, 18 February 13
  11. 11. The Truth • Even Madonna doesnt look like MadonnaMonday, 18 February 13
  12. 12. The Small Business Mantra • “People do business with people they KNOW, LIKE and TRUST!!!” • New way to establish old fashioned human contact • Growing relationshipsMonday, 18 February 13
  13. 13. To sum up • Your is: image • Your persona on the Internet • NOT you as a person • an excellent marketing, communications and PR platform • an opportunity to connect to a wider worldMonday, 18 February 13
  14. 14. Julie Mellors JJ Mellors Photography 07936 287 237 www.jjmellorsphotography.com enquiries@ jjmellorsphotography.com Where else to find me on the Internet One I Did Earlier - weekly photo blog www.oneididearlier.wordpress.com JJ Mellors Photography on Facebook @JJMellorsPhoto - TwitterMonday, 18 February 13

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