Social Media and   Your BusinessJulie MellorsThe Truly Useful Company07936 287 237www.trulyusefulcompany.comenquiries@trul...
What Social Media Isn’tA massivewaste of  TIME
What Social       Media Is     A ConversationUsing online applications for : • Marketing • Interactive communication
Types of Social        Media• Website• Blogging• Micro-blogging• Image Sharing• Video Sharing• Social Bookmarking• Social ...
Your WebsiteYour piece   of the  Internet
Blogging• What is it: short or in depth  commentary on topics of  interest or expertise. Uses  multiple formats - text, ph...
Micro-blogging• What is it: short, primarily  spontaneous (some  scheduled)comments/links/  photos. Involves discussion,  ...
Image Sharing• What is it: image hosting site  for photographs, art, graphics  and numerous creative  endeavours• General:...
Video sharing• What is it: video sharing  websites for video, short  films, and animation• Platforms: Youtube, Vimeo,  Vevo...
Social Bookmarking• What is it: a service that enables  users to organise, catalogue,  save, manage and search for  bookma...
Social Networks• What is it: connecting to people/  businesses/organisations that  share ideas, professions, ethos,  geogr...
Other Social           Networks• Gaming - MMORPG, Second  Life, Farmville• Forums• Wikis• Knowledge collaboration  website...
What’s the Point?• Build and maintain your brand• Reputation building• Customer service• Community building• Marketing and...
Use Social Media     Creatively• Choose wisely• Feed one news story/  commentary/promotion into  multiple platforms• Conte...
Golden Rule Manners Matter!!!!
Why!?   People do  business withpeople they know, people they like and people they      trust
Who Are      These People?• By mid February there will be over 500   million Twitter accounts• 90 million on Google+• Ther...
Ultimate   GoalDrive traffic toyour website
Final Insight and     Any Questions?“When I took office, only high energy physicists had ever heard of what iscalled the Wo...
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Social Media and Your Business

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This is an introductory presentation for those small and medium businesses who are still not sure if Social Media is for them of even if it has a place in their communications and marketing strategy. It covers the different types of social media networks available and outlines the most popular platforms and their most effective use. It also covers a few niche Social Media networks to illustrate the diversity available and illustrate that there is an audience for any and all businesses. The objective is to demonstrate the wide range of resources available so business owners can make considered decisions and choose wisely.

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  • Social Media and Your Business

    1. 1. Social Media and Your BusinessJulie MellorsThe Truly Useful Company07936 287 237www.trulyusefulcompany.comenquiries@trulyusefulcompany.com@TrulyUsefulCo
    2. 2. What Social Media Isn’tA massivewaste of TIME
    3. 3. What Social Media Is A ConversationUsing online applications for : • Marketing • Interactive communication
    4. 4. Types of Social Media• Website• Blogging• Micro-blogging• Image Sharing• Video Sharing• Social Bookmarking• Social Networks• Other
    5. 5. Your WebsiteYour piece of the Internet
    6. 6. Blogging• What is it: short or in depth commentary on topics of interest or expertise. Uses multiple formats - text, photos, video etc.• Platforms: Blogger, Tumblr, Posterous, Wordpress• Best for: long term establishment for brand recognition, as a tool for outreach, and for opinion and reputation formation
    7. 7. Micro-blogging• What is it: short, primarily spontaneous (some scheduled)comments/links/ photos. Involves discussion, exchange and interaction• Platforms: Twitter, Google+, Orkut (Brazil/India),• Best for: sharing and discovering what’s happening now. Very much operates in “real time”
    8. 8. Image Sharing• What is it: image hosting site for photographs, art, graphics and numerous creative endeavours• General: Flickr, Photobucket, SmugMug, Google+• Specialist: eg. photography- 500px ; art - deviantART• Best for: showing off what you can do/have to offer in pictures. Sometimes inviting critique and offering images for sale or further use
    9. 9. Video sharing• What is it: video sharing websites for video, short films, and animation• Platforms: Youtube, Vimeo, Vevo• Best for: demonstrations, webinars, how-tos, creating a video library of expertise
    10. 10. Social Bookmarking• What is it: a service that enables users to organise, catalogue, save, manage and search for bookmarks on topics of interest. These lists are then shared to be used by others• Platforms: Digg, Redditt, StumbleUpon• Best for: used to establish a reputation as someone who is knowledgeable in a particular field
    11. 11. Social Networks• What is it: connecting to people/ businesses/organisations that share ideas, professions, ethos, geography, clients, methodology, knowledge, hobbies etc.• Platforms : LinkedIn, Google+, Facebook, Myspace• Best for: reputation building, measuring social capital, sharing and finding people you know
    12. 12. Other Social Networks• Gaming - MMORPG, Second Life, Farmville• Forums• Wikis• Knowledge collaboration websites - Quora, Squidoo, Yelp-• Podcasting• Music - Lastfm, Ping• Geo-locational - Foursquare
    13. 13. What’s the Point?• Build and maintain your brand• Reputation building• Customer service• Community building• Marketing and promotion• Identify influencers and trends• Research
    14. 14. Use Social Media Creatively• Choose wisely• Feed one news story/ commentary/promotion into multiple platforms• Content is KING followed rapidly by consistency
    15. 15. Golden Rule Manners Matter!!!!
    16. 16. Why!? People do business withpeople they know, people they like and people they trust
    17. 17. Who Are These People?• By mid February there will be over 500 million Twitter accounts• 90 million on Google+• There are 900 million people on Facebook• The professional social networking site LinkedIn has reached over 130 million members.  YOUR PEOPLE ARE OUT THERE
    18. 18. Ultimate GoalDrive traffic toyour website
    19. 19. Final Insight and Any Questions?“When I took office, only high energy physicists had ever heard of what iscalled the Worldwide Web. Now even my cat has its own page.” Bill ClintonJulie MellorsThe Truly Useful Company07936 287 237www.trulyusefulcompany.comenquiries@trulyusefulcompany.com@TrulyUsefulCo

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