www.ncirs.usyd.edu.au
Social media: Is it worth the time?
Julie Leask, School of Public Health
Cameron Webb, Medical Entom...
• What is social media all about?
• Lets talk about Twitter
• What is the reach?
• How can you engage your “audience”?
• H...
What is social media?
“A group of Internet-based applications
that … allow the exchange of user-
generated content”. (Kapl...
Lots of options for social
media but choice will
depend on objectives (as
well as technical resources)
To blog or not to blog? (a “mozzie” blogger?)
• Free
• Easy to sign up
• Minimal personal info
• Need email address
• Select “user name”
• Many platforms
TWITTER
Some terminology to get you started….
Term What is it? Example
Tweet
Messages sent by users up
to 140 characters
Hastag
Co...
Image source: http://www.lisalarter.com/blog/why-are-you-using-social-media/
The potential reach
› Video from Box Hill Tafe 2011
http://www.youtube.com/watch?v=r7Oh9TIpzhY
Timely incident communication
…the Queensland Floods
Information:
"Train services are resuming in parts of Brisbane. Stop ...
187,000
As a researcher…
k9624 s2209 (Bayer
Crop Science for
PhD student David
Lilly)
k9624 s2209 (Bayer
Crop Science for
PhD student David
Lilly)
...
Extending the
conversation
Follow up and
archive
Engaging media
Re-published in Crikey, ABC The Drum, PS Bulletin, 6 Minutes
Contribute your expertise to a discussion
ENHANCING RESEARCH -
CROWDSOURCING
Open science to improve schistosomiasis treatment
Project led by
Matthew Todd,
School of
Chemistry,
University of
Sydney
matthew.todd@sydney.edu.au
Crowdfunding
RESEARCH IMPACT
Tracking influence of social media activity on
access to publications
Tweeting your way to higher impact?
PROFESSIONAL NETWORKS
AND SUPPORT
Social media for ECRs
IS SOCIAL MEDIA FOR ME?
Some researchers on twitter
• Professional code of practice
• Internal yardsticks, “What would (insert name) think?”
• External yardsticks, eg, a „bud...
Questions for you….
What do you do?
What are you wanting to achieve?
How can social media help?
USEFUL ARTICLE
Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS
Biol 11(4): e1001535. doi:...
Thank you
Join the conversation with
@julieleask and @mozziebites
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
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Social Media for Medical Researchers: Is it worth the time?

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Session for Early Career Researchers in Faculty of Medicine, University of Sydney, 25 September 2013.
Presenters: Julie Leask and Cameron Webb, Sydney Medical School, University of Sydney

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Social Media for Medical Researchers: Is it worth the time?

  1. 1. www.ncirs.usyd.edu.au Social media: Is it worth the time? Julie Leask, School of Public Health Cameron Webb, Medical Entomology, Sydney Medical School & Pathology West – ICPMR Westmead Session for University of Sydney Early Career Researchers at Children’s Hospital at Westmead, NSW Australia Picture https://picasaweb.google.com/lh/photo/ddG5l4D8IgSULJHxSj1tCw
  2. 2. • What is social media all about? • Lets talk about Twitter • What is the reach? • How can you engage your “audience”? • How can you enhance your research? • How can you expand your networks? • Why it relevant to ECRs? This session….
  3. 3. What is social media? “A group of Internet-based applications that … allow the exchange of user- generated content”. (Kaplan 2010) Not just for celebrities Engage with policy makers, media, communities Contribute an informed voice Source: http://www.foodiggity.com/social-media-explained-with-donuts/
  4. 4. Lots of options for social media but choice will depend on objectives (as well as technical resources)
  5. 5. To blog or not to blog? (a “mozzie” blogger?)
  6. 6. • Free • Easy to sign up • Minimal personal info • Need email address • Select “user name” • Many platforms TWITTER
  7. 7. Some terminology to get you started…. Term What is it? Example Tweet Messages sent by users up to 140 characters Hastag Collect a series of tweets around a specific topic Retweet A tweet by one user resent by one or more other users Mention When one user includes another user in their tweet
  8. 8. Image source: http://www.lisalarter.com/blog/why-are-you-using-social-media/
  9. 9. The potential reach › Video from Box Hill Tafe 2011 http://www.youtube.com/watch?v=r7Oh9TIpzhY
  10. 10. ENGAGING WITH AUDIENCES
  11. 11. Timely incident communication …the Queensland Floods Information: "Train services are resuming in parts of Brisbane. Stop walking on the tracks #TheBigWet #qldfloods" "No homes can be reconnected to electricity until they have been certified as safe by an electrician #qldfloods #TheBigWet“ Mythbusting Wivenhoe Dam is NOT about to collapse! #thebigwet #qldfloods" There is currently NO fuel shortage in Brisbane. #qldfloods #thebigwet The lighter side We're building an Ark Help! I've lost my Goldfish Source: http://www.brightlabs.com.au
  12. 12. 187,000 As a researcher…
  13. 13. k9624 s2209 (Bayer Crop Science for PhD student David Lilly) k9624 s2209 (Bayer Crop Science for PhD student David Lilly) “Reach” and “Exposure” of tweets sent 2012-2013 ABC Local radio “Today Show” The Conversation
  14. 14. Extending the conversation Follow up and archive Engaging media
  15. 15. Re-published in Crikey, ABC The Drum, PS Bulletin, 6 Minutes Contribute your expertise to a discussion
  16. 16. ENHANCING RESEARCH - CROWDSOURCING
  17. 17. Open science to improve schistosomiasis treatment Project led by Matthew Todd, School of Chemistry, University of Sydney
  18. 18. matthew.todd@sydney.edu.au
  19. 19. Crowdfunding
  20. 20. RESEARCH IMPACT
  21. 21. Tracking influence of social media activity on access to publications
  22. 22. Tweeting your way to higher impact?
  23. 23. PROFESSIONAL NETWORKS AND SUPPORT
  24. 24. Social media for ECRs
  25. 25. IS SOCIAL MEDIA FOR ME?
  26. 26. Some researchers on twitter
  27. 27. • Professional code of practice • Internal yardsticks, “What would (insert name) think?” • External yardsticks, eg, a „buddy‟ • Separating platforms eg, Twitter for professional and Facebook for personal Professionalism • Takes time commitment varies – you choose • Long time to build followers and generate impact Time commitment •The „blowtorch test‟ can benefit ideas and force you to clarify things •De-individuation •Bullying and harassment exists in some areas •Risk manage Being open to criticism Issues to consider
  28. 28. Questions for you…. What do you do? What are you wanting to achieve? How can social media help?
  29. 29. USEFUL ARTICLE Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535. doi:10.1371/journal.pbio.1001535 http://www.plosbiology.org/article/info:doi/10.1371/journal.pbio.1001535
  30. 30. Thank you Join the conversation with @julieleask and @mozziebites

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