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Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
Social Media for Medical Researchers: Is it worth the time?
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Social Media for Medical Researchers: Is it worth the time?

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Session for Early Career Researchers in Faculty of Medicine, University of Sydney, 25 September 2013. …

Session for Early Career Researchers in Faculty of Medicine, University of Sydney, 25 September 2013.
Presenters: Julie Leask and Cameron Webb, Sydney Medical School, University of Sydney

Published in: Technology, Business
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  • 1. www.ncirs.usyd.edu.au Social media: Is it worth the time? Julie Leask, School of Public Health Cameron Webb, Medical Entomology, Sydney Medical School & Pathology West – ICPMR Westmead Session for University of Sydney Early Career Researchers at Children’s Hospital at Westmead, NSW Australia Picture https://picasaweb.google.com/lh/photo/ddG5l4D8IgSULJHxSj1tCw
  • 2. • What is social media all about? • Lets talk about Twitter • What is the reach? • How can you engage your “audience”? • How can you enhance your research? • How can you expand your networks? • Why it relevant to ECRs? This session….
  • 3. What is social media? “A group of Internet-based applications that … allow the exchange of user- generated content”. (Kaplan 2010) Not just for celebrities Engage with policy makers, media, communities Contribute an informed voice Source: http://www.foodiggity.com/social-media-explained-with-donuts/
  • 4. Lots of options for social media but choice will depend on objectives (as well as technical resources)
  • 5. To blog or not to blog? (a “mozzie” blogger?)
  • 6. • Free • Easy to sign up • Minimal personal info • Need email address • Select “user name” • Many platforms TWITTER
  • 7. Some terminology to get you started…. Term What is it? Example Tweet Messages sent by users up to 140 characters Hastag Collect a series of tweets around a specific topic Retweet A tweet by one user resent by one or more other users Mention When one user includes another user in their tweet
  • 8. Image source: http://www.lisalarter.com/blog/why-are-you-using-social-media/
  • 9. The potential reach › Video from Box Hill Tafe 2011 http://www.youtube.com/watch?v=r7Oh9TIpzhY
  • 10. ENGAGING WITH AUDIENCES
  • 11. Timely incident communication …the Queensland Floods Information: "Train services are resuming in parts of Brisbane. Stop walking on the tracks #TheBigWet #qldfloods" "No homes can be reconnected to electricity until they have been certified as safe by an electrician #qldfloods #TheBigWet“ Mythbusting Wivenhoe Dam is NOT about to collapse! #thebigwet #qldfloods" There is currently NO fuel shortage in Brisbane. #qldfloods #thebigwet The lighter side We're building an Ark Help! I've lost my Goldfish Source: http://www.brightlabs.com.au
  • 12. 187,000 As a researcher…
  • 13. k9624 s2209 (Bayer Crop Science for PhD student David Lilly) k9624 s2209 (Bayer Crop Science for PhD student David Lilly) “Reach” and “Exposure” of tweets sent 2012-2013 ABC Local radio “Today Show” The Conversation
  • 14. Extending the conversation Follow up and archive Engaging media
  • 15. Re-published in Crikey, ABC The Drum, PS Bulletin, 6 Minutes Contribute your expertise to a discussion
  • 16. ENHANCING RESEARCH - CROWDSOURCING
  • 17. Open science to improve schistosomiasis treatment Project led by Matthew Todd, School of Chemistry, University of Sydney
  • 18. matthew.todd@sydney.edu.au
  • 19. Crowdfunding
  • 20. RESEARCH IMPACT
  • 21. Tracking influence of social media activity on access to publications
  • 22. Tweeting your way to higher impact?
  • 23. PROFESSIONAL NETWORKS AND SUPPORT
  • 24. Social media for ECRs
  • 25. IS SOCIAL MEDIA FOR ME?
  • 26. Some researchers on twitter
  • 27. • Professional code of practice • Internal yardsticks, “What would (insert name) think?” • External yardsticks, eg, a „buddy‟ • Separating platforms eg, Twitter for professional and Facebook for personal Professionalism • Takes time commitment varies – you choose • Long time to build followers and generate impact Time commitment •The „blowtorch test‟ can benefit ideas and force you to clarify things •De-individuation •Bullying and harassment exists in some areas •Risk manage Being open to criticism Issues to consider
  • 28. Questions for you…. What do you do? What are you wanting to achieve? How can social media help?
  • 29. USEFUL ARTICLE Bik HM, Goldstein MC (2013) An Introduction to Social Media for Scientists. PLoS Biol 11(4): e1001535. doi:10.1371/journal.pbio.1001535 http://www.plosbiology.org/article/info:doi/10.1371/journal.pbio.1001535
  • 30. Thank you Join the conversation with @julieleask and @mozziebites

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