10 Tips for crafting KPIs that count. This is part of the Measuring What Matters series from Julie Holmes @ www.gohubble.com.

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Measuring What Matters for Companies and Teams
Prepared by:
Julie Holmes
Director of Strategy
Julie.holmes@gohubble.com
I Spy Some Rubbish KPIs
@julie_m_holmes

2. Hubble® is a registered trademark of insightsoftware.com international. ©2015 insightsoftware.com
international. All Rights Reserved@julie_m_holmes
Hubble® is a registered trademark of insightsoftware.com international. © 2015 insightsoftware.com international. All Rights Reserved
• Clearly articulate strategy and goals
• Identify and articulate KPIs for those goals
• Ensure KPIs address all angles of a goal
• Be prepared to spot and avoid “rubbish” KPIs
Presentation Overview
People in business spend hours every day creating,
vetting and reviewing REPORTS and ANALYTICS.
These same people will tell you that they don’t even
know if what they are monitoring is actually the right
focus. In this educational session analytic experts will
share how to clearly identify and articulate goals, identify
steps to create meaningful metrics and provide warnings
on the common pitfalls for metrics and KPIs. This
session is ideal for anyone interested in making more
effective data-driven decisions at a personal, team or
company level. This session is part of the “Measuring
What Matters” series.
At the end of this session you will:

3. Hubble ® is a registered trademark of insightsoftware.com international. © 2015 insightsoftware.com international. All Rights Reserved
KPIs
(Key Performance Indicators)
3
Business
Critical
Tied to
Strategy
Measurable
Action Driving Unambiguous

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10 Tips to Avoid Rubbish KPIs
4

5. Hubble® is a registered trademark of insightsoftware.com international. ©2015 insightsoftware.com
international. All Rights Reserved@julie_m_holmes
#1 Understand WHY You Measure Performance
Common
Conversations
Replicate, Manage,
Refine, Acknowledge
Focus
Direct Behavior

6. Hubble® is a registered trademark of insightsoftware.com international. ©2015 insightsoftware.com
international. All Rights Reserved@julie_m_holmes
#2 Understand Risks of Poor Measurement
Wrong Measures =
Wrong Actions
Confuse Employees
Measurement for
Rewards?
Cheating
Measuring Too
Much

7. Hubble® is a registered trademark of insightsoftware.com international. ©2015 insightsoftware.com
international. All Rights Reserved@julie_m_holmes
#3 Create a Climate for KPIs
Stick or
Carrot
Sense of
Ownership
First Stop
for Status

8. Hubble® is a registered trademark of insightsoftware.com international. ©2015 insightsoftware.com
international. All Rights Reserved@julie_m_holmes
#4 Select the Right Measures
Start with the
Destination
Important is a
Finite Resource
Action Driving

9. Hubble® is a registered trademark of insightsoftware.com international. ©2015 insightsoftware.com
international. All Rights Reserved@julie_m_holmes
#5 Efficiency vs Effectiveness
Efficient • Doing Things Right
Effective • Doing The Right Things

10. Hubble® is a registered trademark of insightsoftware.com international. ©2015 insightsoftware.com
international. All Rights Reserved@julie_m_holmes
#6 Lead, Lag and Everything In-between
Work
Backwards
from the Result
Ins and Outs

11. Hubble® is a registered trademark of insightsoftware.com international. ©2015 insightsoftware.com
international. All Rights Reserved@julie_m_holmes
#7 Measuring the Immeasurable
If It Matters,
Measure It
Ask Questions
Qualitative vs
Quantitative

12. Hubble® is a registered trademark of insightsoftware.com international. ©2015 insightsoftware.com
international. All Rights Reserved@julie_m_holmes
#8 Use a Framework to Start

13. Hubble® is a registered trademark of insightsoftware.com international. ©2015 insightsoftware.com
international. All Rights Reserved@julie_m_holmes
#9 Set Goals & Use Planning
Measuring
Without a Goal
Is “Dumb”
Reassess and
Roll
Have Goals and
BHAGs

14. Hubble® is a registered trademark of insightsoftware.com international. ©2015 insightsoftware.com
international. All Rights Reserved@julie_m_holmes
#10 Connect People Emotionally to Goals
Connect
Measures to
People You Serve
Connect
Employees to
People You Serve

15. Hubble® is a registered trademark of insightsoftware.com international. ©2015 insightsoftware.com
international. All Rights Reserved@julie_m_holmes
You’re right! This is fascinating!
Interested in learning more about getting from
Data to Information and Information to Insight?
Interested in Hubble?
Learn more about Hubble for Business Performance Management.
– Visit our website or talk to one of us. www.gohubble.com
Interested in KPIs, Dashboards and stuff?
Stop by and give me your email address (or use the next POLL)
and I’ll make sure you are invited to our upcoming webinar
series.
Want to get invited to my TED talk (someday)?
Better connect with me on LinkedIn, follow me on Twitter or buy
me a drink at the bar. julie.holmes@gohubble.com