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Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
Healthcare Members on LinkedIn
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Healthcare Members on LinkedIn

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  • Wanted Analytics: http://www.wantedanalytics.com/insight/2012/06/23/most-commonly-advertised-job-titles-3/Wanted Analytics: http://www.wantedanalytics.com/press/2013/01/15/healthy-hiring-continues-for-registered-nursesMain takeaway: lots of opportunity from a sales rep perspective and right now, a lot of money is being spent elsewhere without a lot of success
  • ere.net: http://www.ere.net/wp-content/uploads/2009/11/healthcare_recruiting.pdf HooversFierceHealthcare: http://www.fiercehealthcare.com/story/healthcare-boom-42m-more-jobs-2020/2012-04-09Main takeaway: LinkedIn has the ability to help this growing industry (that has a lot of money to spend) fix their biggest issues with recruiting
  • ere.net: http://www.ere.net/wp-content/uploads/2009/11/healthcare_recruiting.pdf The retirement of the baby boomer generation and the lack of new talentPlanning for the future with pipeliningHiring in recent grads to train with experienced staffThe shortage of skilled health IT professionalsIT professionals one of LinkedIn’s top functionsHelp tell the story of why someone in IT should work in a hospital with LCP GoldAn impending trend of significant turnoverKnow your employer brand compared to other employment options for candidatesProactive targeted campaigns for high turnover rolesThe undertrained millennial generationInsights for Members are available, but you can be the industry thought leaderPush out status updates with industry information that engages this audienceThe changing future of healthcare leadershipLearn about what is happening in the industry, healthcare reform, etc. on LinkedInBe prepared for any changes with access to a large and engaged audienceThe rise of more open communication and collaborationLinkedIn is in the social media space and on mobile – complementing this initiativeThought leadership opportunities via Influencers, status updates, groups, etc.The impact of company culture on recruitment and retainmentPush out what your company culture is like with LCPKnowing your Talent Brand Index and monitoring its changesThe younger generation’s desire to have a broader say in the businessUtilize Brand Ambassadors to your advantage on LinkedInCultivate this activity by engaging your Followers through status updates
  • *In the USA
  • *Active on the site in last 90 days2.27.13 Data Pull15.9 Million Members in HC industry globally+(pos_industry_name:(hospital-health-care OR health-wellness-and-fitness OR pharmaceuticals OR medical-practice OR medical-device OR mental-health-care OR veterinary) OR curr_industry_name:(hospital-health-care OR health-wellness-and-fitness OR medical-practice OR pharmaceuticals OR medical-device OR biotechnology OR mental-health-care OR alternative-medicine))6.4 Million Members active in last 90 days
  • 2.27.13 Data Pull8.1 Million Members in USA3.4 Million Members active in last 90 days in USAGreater New York City Area 714,829Greater Los Angeles Area 364,514San Francisco Bay Area 339,576Greater Boston Area 323,557Greater Chicago Area 300,453
  • HC professionals are on the site – and a lot of these people are on the go, 1 in 4 utilize LinkedIn on their mobile devices.What is exciting is that healthcare companies have not taken advantage of the hc network available to them on LinkedIn – with nothing to engage with specific to their industry or companies in their industry besides news, this audience is interactive with the site. What this says is that while there is huge room for growth in healthcare, a lot of people are already participating and there isn’t a lot of noise – take advantage of this opportunity.
  • Mostly accounts with LCP and WWU
  • Pulled 2.26.13
  • Pulled 2.26.13
  • Pulled 2.26.13LinkedIn Network 1,105,899USA Only 704,056Active in the last 90 days 248,826 Greater New York Area 46,987Greater Chicago Area 23,978Greater Boston Area 23,667Greater Los Angeles Area 22,965San Francisco Bay Area 20,391+(std_position_job_title:(registered-nurse OR nurse OR staff-registered-nurse OR senior-nurse OR registered-nurse-emergency-department OR critical-care-registered-nurse OR registered-nurse-labor-delivery OR registered-nurse-oncology OR registered-nurse-operating-room OR pediatric-registered-nurse OR psychiatric-registered-nurse)
  • (based on LinkedIn July-August 2012 online interviews)Change hc providers
  • Educating AdvocatesExecutive SponsorshipThink outside of HR/RecruitersThe top of the food chain especially important in healthcareProve the value of LinkedIn in Initial ConvosLinkedIn has the Members they are interested inThe audience they need/want are highly engaged on LinkedInCreate a story that resonates with your client/prospectPoaching talent is a realityWhy would non-clinical professionals work there?Tie everything back to how they make money, patient care, funding, retention…Gold Full SolutionFocus on IT and Research successEarly successBuilds credibility if RN application rate isn’t as successful as IT Be upfront about Clinical audienceTBI data, not impact dataTalent Direct campaignsDiversity focus
  • Pulled 2.26.13LinkedIn Network 874,824USA Only 218,055Active in the last 90 days 104,731Greater New York Area 19,377Greater Los Angeles Area 9,557San Francisco Bay Area 9,009Greater Chicago Area 8,112Greater Boston Area 7,386+((std_position_job_title:(physician OR family-physician OR emergency-physician OR physician-general OR staff-physician OR senior-physician OR emergency-medicine-physician OR internal-medicine-physician OR clinical-research-physician OR research-physician OR family-practice-physician OR occupational-health-physician) OR std_position_job_title:(surgeon OR orthopaedic-surgeon OR dental-surgeon OR general-surgeon OR veterinary-surgeon OR plastic-surgeon OR neurosurgeon OR oral-surgeon OR vascular-surgeon)) OR std_position_job_title:(doctor OR medical-doctor OR medical-doctor-phd OR doctor-medicine))
  • Pulled 2.26.13LinkedIn Network 72,435USA Only 69,798Active in the last 90 days 20,413Greater New York Area 3,841Greater Los Angeles Area 3,085Dallas/Fort Worth Area 1,816Greater Philadelphia Area 1,523Greater Boston Area 1,445+(std_position_job_title:(licensed-practical-nurse OR licensed-vocational-nurse) OR (user_supplied_title:(LPN) OR user_supplied_title:(LVN)))
  • Pulled 2.26.13LinkedIn Network 53,295USA Only 31,990Active in the last 90 days 13,893Greater New York Area 3,069Greater Boston Area 1,566Greater Chicago Area 1,365San Francisco Bay Area 1,239Greater Los Angeles Area 1,048+((std_position_job_title:(occupational-therapist OR senior-occupational-therapist OR occupational-therapy-assistant OR pediatric-occupational-therapist OR certified-occupational-therapy-assistant) OR user_supplied_title:(OT))
  • Pulled 2.26.13LinkedIn Network 108,175USA Only 84,435Active in the last 90 days 40,039Greater New York Area 7,824Greater Chicago Area 3,552Greater Boston Area 3,484San Francisco Bay Area 2,902Greater Los Angeles Area 2,868+((std_position_job_title:(physical-therapist OR physical-therapist-assistant OR staff-physical-therapist OR senior-physical-therapist OR pediatric-physical-therapist) OR user_supplied_title:(PT))
  • Pulled 2.26.13LinkedIn Network 30,571USA Only 29,066Active in the last 90 days 12,152Greater New York Area 2,495Greater Minneapolis-St. Paul Area 2,100Greater Boston Area 1,362Greater Philadelphia Area 1,051Greater Detroit Area 984+(std_position_job_title:(home-health-aide OR home-health-nurse OR home-care-provider) OR std_position_job_title:(personal-care-assistant OR personal-care-attendant))
  • Pulled 2.26.13LinkedIn Network 64,280USA Only 47,792Active in the last 90 days 20,558Greater New York Area 5,307Greater Chicago Area 2,150Greater Boston Area 1,820San Francisco Bay Area 1,364Dallas/Fort Worth Area 1,198+(std_position_job_title:(speech-language-pathologist OR speech-therapist OR speech-pathologist OR speech-language-therapist OR speech-language-specialist) OR user_supplied_title:(SPL))
  • Pulled 2.26.13LinkedIn Network 102,003USA Only 82,418Active in the last 90 days 41,339Greater New York Area 7,159Greater Boston Area 3,285Greater Chicago Area 3,280Greater Los Angeles Area 2,441San Francisco Bay Area 2,302+((std_position_job_title:(emergency-medical-technician OR emergency-medical-technician-basic OR emergency-medicine-resident) OR std_position_job_title:(paramedic)) OR user_supplied_title:(EMT))
  • Pulled 2.26.13LinkedIn Network 128,199USA Only 81,358Active in the last 90 days 53,634Greater New York Area 9,089San Francisco Bay Area 3,451Greater Boston Area 3,396Greater Los Angeles Area 3,287Greater Chicago Area 3,259+(std_position_job_title:(medical-director OR medical-manager OR medical-coordinator OR medical-administrator OR associate-medical-director OR medical-supervisor OR senior-medical-director OR medical-office-manager OR director-medical-services OR regional-medical-director OR executive-medical-director) OR std_position_job_title:(hospital-manager OR hospital-director OR hospital-administrator))
  • Pulled 2.26.13LinkedIn Network 49,588USA Only 42,257Active in the last 90 days 20,364Greater Chicago Area 1,561Greater New York Area 2,828Greater Los Angeles Area 1,297Greater Atlanta Area 1,123Greater Seattle Area 948+(std_position_job_title:(medical-records OR medical-technician OR medical-records-clerk OR medical-records-technician OR medical-records-coordinator OR medical-records-assistant OR medical-information-specialist OR medical-records-supervisor) OR std_position_job_title:(health-information-manager OR health-information-specialist))
  • Pulled 2.26.13LinkedIn Network 115,153USA Only 60,843Active in the last 90 days 33,795Greater New York Area 5,320Greater Boston 2,332Greater Chicago Area 2,252Greater Los Angeles Area 2,083San Francisco Bay Area 2,038+(std_position_job_title:(dietitian OR registered-dietitian OR clinical-dietitian OR dietary-aide OR dietary-manager) OR std_position_job_title:(nutritionist OR nutrition-consultant OR nutrition-manager OR nutrition-specialist OR director-nutrition OR nutrition-educator OR nutritional-consultant OR clinical-nutrition-manager OR clinical-nutritionist OR director-nutrition-services OR director-food-nutrition OR director-food-nutrition-services))
  • Pulled 2.26.13LinkedIn Network 123,619USA Only 43,085Active in the last 90 days 19,401Greater New York Area 4,153Greater Los Angeles Area 2,430San Francisco Bay Area 1,987Greater Chicago Area 1,789Washington D.C. Metro Area 1,195+((std_position_job_title:(dentist OR general-dentist OR pediatric-dentist) OR user_supplied_title:(DDS))
  • http://www.healthmanagementcareers.org/salary-def.cfm#O
  • http://www.healthmanagementcareers.org/salary-def.cfm#O
  • http://www.healthmanagementcareers.org/salary-def.cfm#O
  • Transcript

    • 1. Healthcare AudienceQ1 2013
    • 2. Agenda Better understand the healthcare industry LinkedIn Healthcare information How others have seen success in healthcare The goal for today: – „Healthcare‟ is such a vast subject we cannot cover everything – at the very least you should walk away with knowledge of the industry, the ability to plug in LinkedIn and its assets related to healthcare, and provide a lively discussion to share ideas and best practices LINKEDIN INSIGHTS
    • 3. The Healthcare Industry
    • 4. Healthcare Industry Facts To Know50 Most CommonlyAdvertised Job Titles Healthcare Other 13 37 Job Ads for nursing professionals remain online for an average of 6 weeks LINKEDIN INSIGHTS
    • 5. Healthcare Industry Facts To Know 23% of healthcare employers have open positions for which they can’t find qualified talent The U.S. hospital industry has acombined annual revenue of about 1 in 9 U.S. jobs will be in the Healthcare sector by 2020 $860 Billion LINKEDIN INSIGHTS
    • 6. What LinkedIn Can Address LINKEDIN INSIGHTS
    • 7. The Healthcare Industry On LinkedIn
    • 8. LinkedIn Has Incomparable Healthcare Data LINKEDIN INSIGHTS
    • 9. Healthcare on LinkedIn Facts To Know 1 in 10 LinkedIn Member in North America is in the Healthcare Industry Healthcare Providers are in the top 6 function on LinkedIn 15.9 Million LinkedIn Members in the Healthcare Industry • 40% are active* 8.1 Million LinkedIn Members in the Healthcare Industry in the US • 42% are active* 23K companies represented on LinkedIn 33% Male 67% Female LINKEDIN INSIGHTS
    • 10. Over 8.1 Million U.S. Healthcare Industry Members Top 5 Locations: Greater New York City Area Greater Los Angeles Area San Francisco Bay Area 324K 340K 300K 714K Greater Boston 365K Area Greater Chicago Area LINKEDIN INSIGHTS
    • 11. Healthcare Usage Insights LINKEDIN INSIGHTS
    • 12. Current LinkedIn Clients LINKEDIN INSIGHTS
    • 13. Healthcare Talent Pools In the USA Registered Nurse Physician/Surgeon LPN/LVN 704,056 218,055 69,798 248,826 104,731 20,413 Active Active ActiveOccupational Therapist Physical Therapist Home Health Aide 31,990 84,435 29,066 13,893 40,039 12,152 Active Active Active LINKEDIN INSIGHTS
    • 14. Healthcare Talent Pools In the USASpeech Pathologist EMT/Paramedic Medical Director 47,792 82,418 81,358 20,558 41,339 53,634 Active Active ActiveMedical Records Technician Dietician/Nutritionist Dentist 42,257 60,843 43,085 20,364 33,795 19,401 Active Active Active LINKEDIN INSIGHTS
    • 15. Registered Nurse Talent Pool In the USA 1,105,899 Globally 704,056 US Only 704,056 Registered Nurse Members Top Locations: 248,826 Greater New York Area Active Greater Chicago Area Greater Boston Area Greater Los Angeles Area San Francisco Bay Area LINKEDIN INSIGHTS
    • 16. What Should You Showcase? What factors matter most to Healthcare Providers when evaluating a job? Excellent compensation & benefits 76% Job security 44% Good work-life balance 42% Flexible work arrangements 34% More Values employees contributions 30% Important A place I would be proud to work 29% Ability to make an impact 29%Good relationship with your colleagues 28% LINKEDIN INSIGHTS
    • 17. Healthcare Guide for Success
    • 18. How Others Have Seen Success In Healthcare Educate Advocates Get Executive Big Initiatives Sponsorship Prove the value Media Solutions of LinkedIn Create a story TBI Data that resonates Gold Full Solution LINKEDIN INSIGHTS
    • 19. Successful Talent Direct Examples  Medical Directors General Atomics is Hiring! • 2,500 InMails sent • 1,663 InMailsSPEAK TO A LINKEDIN RECRUITER LinkedIn is Hiring! opened Hello Candidate‟s Name, • 283 Interested LinkedIn is growing and hiring top talent in the IT industry. Our business is thriving and we are excited to bring on some of the best in the business to join our team. Candidates We realize that in order to sustain our growth we need to invest in hiring the best people to our organization. • Response rate of Would you be interested in discussing how you could join a fast-growing 11.3% company, play an essential part in helping drive this radical shift, and giving your career a tremendous boost in the process? We are looking for a Java Developer who loves winning, innovating, and having a lasting impact on the world. Now is a great time to join our company to have a  Regulatory Affairs in hand in shaping how we do business! Want to learn more or know someone else who may be interested? Click on the the Pharmaceutical button below and we‟ll be in touch! Industry • 2,000 InMails sent • 1,639 InMails opened • 511Interested Candidates • Response rate of 25.6% LINKEDIN INSIGHTS
    • 20. Ways to Up Level Your Convos & Engage C-Levels Fundraising – LinkedIn provides a platform to network with the next fundraiser – Leverage LinkedIn to let people know how to contribute Research – Engage your next potential hire with the exciting projects that you are working on – Leverage LinkedIn to share your research to the masses Attracting patients and followers – Professionals are also potential patients – Tell your story to candidates as well as consumers Physicians peer-to-peer sharing best practices – Create and manage a group to be an industry thought leader – Become an industry Influencer Physicians professional profile of record – Patient recommendations – Brand Ambassadors for the organization LINKEDIN INSIGHTS
    • 21. Appendix
    • 22. Objections & Rebuttals “There are not a lot of healthcare people on LinkedIn” • There are just under 16 million healthcare professionals on LinkedIn – 8.1 million are just in the US • There are over 700K registered nurses in the US on LinkedIn “Healthcare people less likely to respond to InMails and there are low response rates” • There are several different thinks to consider when determining that InMails to healthcare professionals are unsuccessful for you – your messaging, your audience, and your employer brand – let‟s talk about the importance of these things and how we can improve your response rates • We have many healthcare clients who use mass InMail campaigns to target hard to fill healthcare positions with great success – let‟s look into the options you have for your needs “We don‟t have time to source” • There are several resources we have that can complement your recruiting efforts without adding more work for your recruiting team “We rely heavily on referrals” • Let‟s take your referrals to the next level by leveraging your current employee‟s network LINKEDIN INSIGHTS
    • 23. Occupations include … LINKEDIN INSIGHTS
    • 24. How LinkedIn Can Plug In The retirement of the baby boomer generation and the lack of new talent – Planning for the future with pipelining – Hiring in recent grads to train with experienced staff The shortage of skilled health IT professionals – IT professionals one of LinkedIn‟s top functions – Help tell the story of why someone in IT should work in a hospital with LCP Gold An impending trend of significant turnover – Know your employer brand compared to other employment options for candidates – Proactive targeted campaigns for high turnover roles The undertrained millennial generation – Insights for Members are available, but you can be the industry thought leader – Push out status updates with industry information that engages this audience The changing future of healthcare leadership – Learn about what is happening in the industry, healthcare reform, etc. on LinkedIn – Be prepared for any changes with access to a large and engaged audience The rise of more open communication and collaboration – LinkedIn is in the social media space and on mobile – complementing this initiative – Thought leadership opportunities via Influencers, status updates, groups, etc. The impact of company culture on recruitment and retainment – Push out what your company culture is like with LCP – Knowing your Talent Brand Index and monitoring its changes The younger generation‟s desire to have a broader say in the business – Utilize Brand Ambassadors to your advantage on LinkedIn – Cultivate this activity by engaging your Followers through status updates LINKEDIN INSIGHTS
    • 25. Healthcare Company Employee Sizes On LinkedIn Healthcare Audience U.S. LinkedIn Average 33% 32% 27% 17% 14% 12% 9% 9% 8% 6% 6% 6% 7% 4% 4% 2% 1% 2% LINKEDIN INSIGHTS
    • 26. Physician/Surgeon Talent Pool In The USA 874,824 Globally 218,055 US Only 218,055 Physician/Surgeon Members Top Locations: 104,731 Greater New York Area Active Greater Los Angeles Area San Francisco Bay Area Greater Chicago Area Greater Boston Area LINKEDIN INSIGHTS
    • 27. Licensed Practical Nurse Talent Pool In The USA 72,435 Globally 69,798 US Only 72,435 LPN/LVN Members Top Locations: 20,413 Greater New York Area Active Greater Los Angeles Area Dallas/Fort Worth Area Greater Philadelphia Area Greater Boston Area LINKEDIN INSIGHTS
    • 28. Occupational Therapist Talent Pool In The USA 53,295 Globally 31,990 US Only 31,990 OT Members Top Locations: 13,893 Greater New York Area Active Greater Boston Area Greater Chicago Area San Francisco Bay Area Greater Los Angeles Area LINKEDIN INSIGHTS
    • 29. Physical Therapist Talent Pool In The USA 108,175 Globally 84,435 US Only 84,435 PT Members Top Locations: 40,039 Greater New York Area Active Greater Chicago Area Greater Boston Area San Francisco Bay Area Greater Los Angeles Area LINKEDIN INSIGHTS
    • 30. Home Health Aide Talent Pool In The USA 30,571 Globally 29,066 US Only 29,066 Home Health Aide Members Top Locations: 12,152 Greater New York Area Active Greater Minneapolis-St. Paul Area Greater Boston Area Greater Philadelphia Area Greater Detroit Area LINKEDIN INSIGHTS
    • 31. Speech Language Pathologist Talent Pool In The USA 64,280 Globally 47,792 US Only 47,792 SPL Members Top Locations: 20,558 Greater New York Area Active Greater Chicago Area Greater Boston Area San Francisco Bay Area Dallas/Fort Worth Area LINKEDIN INSIGHTS
    • 32. EMT/Paramedic Talent Pool In The USA 102,003 Globally 82,418 US Only 82,418 EMT/Paramedic Members Top Locations: 41,339 Greater New York Area Active Greater Boston Area Greater Chicago Area Greater Los Angeles Area San Francisco Bay Area LINKEDIN INSIGHTS
    • 33. Medical Director Talent Pool In The USA 128,199 Globally 81,358 US Only 81,358 Medical Director Members Top Locations: 53,634 Greater New York Area Active San Francisco Bay Area Greater Boston Area Greater Los Angeles Area Greater Chicago Area LINKEDIN INSIGHTS
    • 34. Medical Records Technician Talent Pool In The USA 49,588 Globally 42,257 US Only 42,257 Medical Records Tech Members Top Locations: 20,364 Greater Chicago Area Active Greater New York Area Greater Los Angeles Area Greater Atlanta Area Greater Seattle Area LINKEDIN INSIGHTS
    • 35. Dietician/Nutritionist Talent Pool In The USA 115,153 Globally 60,843 US Only 60,843 Dietician/Nutritionist Members Top Locations: 33,795 Greater New York Area Active Greater Boston Area Greater Chicago Area Greater Los Angeles Area San Francisco Bay Area LINKEDIN INSIGHTS
    • 36. Dentist Talent Pool In The USA123,619 Globally 43,085 US Only 43,085 Dentist Members Top Locations: 19,401 Greater New York Area Active Greater Los Angeles Area San Francisco Bay Area Greater Chicago Area Washington D.C. Metro Area LINKEDIN INSIGHTS
    • 37. Current LinkedIn Client: Hospital LINKEDIN INSIGHTS
    • 38. Current LinkedIn Client: Cancer Center LINKEDIN INSIGHTS
    • 39. Current LinkedIn Client: Pharmaceutical LINKEDIN INSIGHTS
    • 40. Current LinkedIn Client: Biotechnology LINKEDIN INSIGHTS
    • 41. Current LinkedIn Client: Medical Devices LINKEDIN INSIGHTS
    • 42. Different Roles President and Chief Executive Officer – Responsible for establishing and achieving the hospitals short- and long-term objectives and for the overall viability of the hospital. Develops policies and procedures and provides guidance with the implementation. This is the top executive in a freestanding (independent) hospital. Reports to the Board or to the health system senior management. Chief Operating Officer – Responsible for managing the overall hospital operations in accordance with plans and budgets. Coordinates efforts of the executives to ensure the hospitals goals and objectives are achieved. This is the second-highest executive-level position in a freestanding (independent) hospital. Reports to the hospitals President/Chief Executive Officer, health systems senior management, or the Board. Chief Medical Officer – Responsible for planning, coordinating, and overseeing the medical affairs of a hospital. Establishes and implements standards and policies to align medical staff goals with those of the hospital. Ensures medical staff comply with all legal and regulatory requirements. Typically reports to the freestanding hospitals President/Chief Executive Officer. This position requires an M.D. Chief Financial Officer – Responsible for planning, organizing, and directing all functions related to financial management, budgeting, accounting, reimbursement, etc. of the hospital. Establishes and implements policies and procedures related to accounting practices. May have responsibility for information systems. Typically reports to the hospitals President/Chief Executive Officer or Chief Operating Officer. Chief Information Officer – Responsible for all information systems, including mainframe and network operations, system development and operations, and applications development and programming. Establishes and implements policies, procedures, and standards for all information systems activities. May also oversee telecommunications. Typically reports to the President/Chief Executive Officer or Chief Operating Officer. LINKEDIN INSIGHTS
    • 43. Different Roles Patient Care Services Executive – Responsible for organizing, planning, directing, and evaluating all nursing functions and patient care services (e.g., social services, emergency medicine, and respiratory care services) for the hospital. Recommends and implements policies and procedures to improve efficiency and delivery of quality patient care. Typically reports to the President/Chief Executive Officer or Chief Operating Officer. Nursing Services Executive – Responsible for organizing, planning, directing, and evaluating the nursing services for the hospital. Recommends and implements policies and procedures to improve efficiency and delivery of quality nursing services. This position is responsible for nursing functions only. Typically reports to the President/Chief Executive Officer or Chief Operating Officer. Managed Care Executive – Responsible for planning, evaluating, and implementing various managed care programs (e.g., HMOs, PPOs, long-term care) for the hospital. Establishes quality and financial performance standards for managed care contracts and products and monitors their performance. Negotiates contracts with managed care companies and health plans. Typically reports to the President/Chief Executive Officer or Chief Financial Officer. Human Resources Executive – Responsible for developing and implementing all human resource policies and programs for the hospital. Ensures all human resource programs (e.g., employment, compensation and benefits, employee/labor relations, education and training, employee health and safety, etc.) support, and are aligned with, the hospitals human resource strategies. Typically reports to the President/Chief Executive Officer, Chief Operating Officer, or Chief Administrative Officer. Professional Services Executive – Responsible for organizing, planning, directing, and evaluating three or more of the hospitals professional functions (e.g., diagnostic imaging, laboratory services, rehabilitation, pharmacy services, etc.). Typically reports to the President/Chief Executive Officer or Chief Operating Officer. LINKEDIN INSIGHTS
    • 44. Different Roles Support Services Executive – Responsible for planning, directing, and coordinating three or more of the hospitals support functions (e.g., housekeeping, maintenance, dietary services, security, etc.). Typically reports to the President/Chief Executive Officer or Chief Operating Officer. Ambulatory Services Executive – Responsible for planning, directing, and managing the non-emergency care services, including outpatient clinics, outpatient surgery, and urgent care centers for the hospital. Typically reports to the President/Chief Executive Officer or Chief Operating Officer. Facilities Executive – Responsible for planning, developing, and overseeing the long-term objectives, policies, and procedures for all departments and functions relating to maintenance, equipment, grounds, and building operations for the hospital. Typically reports to the Chief Operating Officer or Chief Financial Officer. Legal Services Executive – Responsible for planning and coordinating all legal activities of the hospital. Directs in-house counsel and coordinates activities of outside counsel. Ensures organizational activities meet legal and regulatory requirements. Typically reports to the President/Chief Executive Officer. Marketing Executive – Responsible for developing, directing, and executing a comprehensive, hospital-wide marketing strategy. This includes marketing new and existing programs and services, conducting market research, and advertising via various media. Typically reports to the President/Chief Executive Officer or Chief Operating Officer. LINKEDIN INSIGHTS
    • 45. Other Resources Great article about why hospitals should care about company culture – http://www.inc.com/paul-spiegelman/why-you-should-care- about-the-culture-in-a-hospital.html Overview on hottest healthcare jobs in 2013 – http://www.businessinsider.com/great-jobs-in-healthcare-2013-2 – http://money.usnews.com/careers/best-jobs/rankings/best- healthcare-jobs Healthcare Reform Updates – http://topics.nytimes.com/top/news/health/diseasesconditions andhealthtopics/health_insurance_and_managed_care/health _care_reform/index.html LINKEDIN INSIGHTS

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