Social Media for Consultant_Final Project_EDHEC Business School_2014

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This presentation was produced by four EDHEC Business School students, as their final project for the Social Media for Consultant course.

This presentation was produced by four EDHEC Business School students, as their final project for the Social Media for Consultant course.

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  • 1. +" Social"Media"Final"Project" 2014" Julie&BODIN & &28841& Thibault&DOLLIE &28505& Yue&YU & &33051& Zhewei&ZHU& &33036& &
  • 2. +" AGENDA" ①  Social"Media"&"Well"Being" 1.  Landscape% 2.  Different&types&of&well&being&centred&Social&Media& 3.  Service&provided&and&goal(s)& " ②  Users’"responses"to"this"new"type"of"Social"Media" 1.  Users’&interacSons&on&the&different&plaTorms& 2.  Some&examples& 3.  Do&they&use&it&well?% & ③  ImplicaGons"for"Society"&&LimitaGons"
  • 3. +" ① "Social"Media"&"Well"Being&
  • 4. +" LANDSCAPE"(+)" !  Worldwide"ConnecGvity" "  Get& easier& to& know& and& connect& with& one& another,& not& bound& by& any& geographical& and& cultural&differences.& !  To"share"one's"ideas"to"a"much"wider" audience" "  RealSme& informaSon& sharing" " via" send& and& receive&messages,&upload&photos,&and&videos.& !  Can"serve"Great"Purpose"OrganizaGon" "  Arab&Spring,&Worldwide&peSSon&and&solidarity& (like&#FreeKhaderAdnan&in&2012).& !  Free"AdverGsing" "  Promote& the& business,& services,& products,& or& websites&in&front&of&millions&of&people&24/7." Facebook" To& find& a& long& lost& friendand& then& followup& by& gefng&in&touch&in&person.& & TwiTer" For&business&owners,& &to&effecSve&promoSon.&For& personal,& to& share& /send& funny& ligle& observaSons& that&float&through&your&head&with&your&friends.& " Instagram" To&send&your&teenager&a&photo&of&her&favorite&pet,& so&that&she&knows&that&you&are&thinking&of&her&even& when&she&is&away&at&school.& " LinkedIn" A& parScularly& valuable& business& tool.& Freelancers& can&find&contacts&via&professional&groups.&
  • 5. +" LANDSCAPE"(U)& !  IsolaGon"&&Depression& "  Face&to&Face&connecSons&are&endangered,& “his/her&life&is&way&beger&than&mine”.& !  Time"Consuming" "  Waste& of& Sme,& Lack& of& producSvity,& decrease&in&people’s&creaSvity.& !  Lack"of"Anonymity" "  Racy& picture& or& poorly& thoughtout& comment& can& cause& irreparable& harm& to& your&(e)reputaSon." !  Scams,"Harassment"…etc."" "  Corporate& Invasion& of& Privacy,& Risks& of& Fraud& or& IdenSty& Them,& Crimes& Against& Children,&Hatred&or&Racism&groups.& AllUpurpose"Social"Media" AddicSon&to&connecSvity&and&so&to&social&media.&On& average&one&checks&its&smartphone&150&Smes&a&day,& with& around& 50%& updaSng& statuses& or& posSng& content&while&on&the&move.&& “The&internet&has&made&connecSon&so&easy&that&it’s& taken&for&granted”&(Beafe,&A.&2013)." " PerformaGve"nature"of"Social"Networks" They&act&as&an&“uncomfortable&mirror&against&which& we&unconsciously&measure&ourselves&and&determine& our&own&sense&of&worth”&(Beafe,&A.&2013).&& & Groups"of"people"that"would"be"inappropriate"IRL(1)& Groups& of& young& girls& discussing& and& encouraging& anorexia,& groups& making& extremely& racist& jokes& or& encouraging& public& violence& against& a& certain& group& of& people& (for& example:& to& beat& homosexuals& in& France&in&2013).& "
  • 6. +"
  • 7. +" DIFFERENT"TYPES"OF"WELL"BEING"/" HAPPINESS"CENTRED"SOCIAL"MEDIA& Social"Media"Type" Equivalent"to"…& PosiGve"Thinking"/"GraGtude"Journal" "  Happier& "  GraStude&Journal& "  ShareHappiness& "  Smile&Epidemic&…etc.& Facebook& Online% Twiger& Google&+& Instagram&/&Pinterest& Notebook& Offline% Photo&album& Happiness"Tracker"" "  Mappiness& "  Track&Your&Happiness& Qualtrics,&SurveyMonkey,&…etc.& Online% Street&surveys& Offline% Psychologist/Psychiatrist&& Serious"Game& "  SuperBeger& "  Lumosity& Doctor&/&Therapist& Offline% Book(s)% Good&advice&from&friends& Mind&games&in&the&newspaper&
  • 8. +" DIFFERENT"TYPES"OF"WELL"BEING"/" HAPPINESS"CENTRED"SOCIAL"MEDIA& Social"Media"Type" Equivalent"to"…& Life"Coach" "  Lim& "  Fitocracy& "  Happy&Healthy& SubscripSon&to&a&fitness&center& Offline%Health&professional/advisor& Personal&Trainer& Helping"Others& "  Kiva" NGO& Offline% MicroCredit&Company& People& are& trying& to& foster& happiness& on& "popular”& (or& “allkind”)& social& media& as& Twiger& and& Facebook&(for&example:&#100happydays"or&Facebook&event&Interna/onal2Day2of2Happiness).% " """""No&new&pla^orm"but&a"new"mindset!"
  • 9. +" SERVICE(S)"PROVIDED"&&GOAL(S)& Social"Media"Type" Pla^orm" Service(s)"Provided"&&Goal(s)& PosiGve"Thinking"Journal" App&+& website& •  Focus&on,&capture&and&appreciate&small&posiSve&moments&in&one’s&life& •  Reminder&so&you&develop&your&posiSve&thinking&skills& •  AcSvate&posiSve&thinking&reflexes&and&implement&changes&on&people’s&way&to& interact&with&their&environment& Happiness"Tracker"" Website&+& App& •  Surveys& •  Alert&on&a&regular&basis&to&keep&good&track&&&see&the&evoluSon&of&your&mood&(&& happiness)& •  Collect&data&to&parScipate&in&current&research&on&people’s&happiness& Serious"Game" Website&+& App& •  Invite&&&link&w/&“allies”&and&support&each&other& •  Win&badges&and&level&up!& •  Pedagogic&&&ScienSfic&explanaSons& •  Provides&customized&personal&“quests”&to&improve&resilience& Life"Coach" App& •  Share&your&experience(s)&w/&the&community& •  Provide&advice&and&&guidance&in&a&fun&way& •  Helps&beat&challenges& Helping"Others" Website&+& App& •  Share&your&experience&w/&community& •  Read&community’s&success&stories& •  Donate&&&be&part&of&others’&success,&happiness&&&well&being& “Facebook%and%Twi:er%are%all<purpose%social%networks”%(Goel,&V.P.&2013)&
  • 10. +" SOME"EXAMPLES" !  Happier:" twigerequivalent,& where& you& can& post& things& that& make& you& smile,&with&or&without&a&picture,&tagging&friends&or&not,&…etc.&In&a&whole:& aims&at&making&the&world&a&happier&place.& !  Smile"Epidemic:"creates,&as&they&say,&“the%happiest%community%on%Earth”% by&sharing&what&makes&us&happy&using&the&shared&graStude&journal,&and&to& reinforce&posiSve&thinking.& !  Happify" App:" designed& to& train& your& brain& and& help& you& build& skills& for& lasSng&happiness,&and&to&deliver&effecSve&and&measurable&results&(same" goal"that"Happier"and"Smile"Epidemic,"but"promises"measurable2results" in"a"given"/me2frame,%more&like&an&online&course)." !  PaGentslikeme:" provides& a& beger,& more& effecSve,& way& for& paSents& to& share& their& realworld& health& experiences& with& people& experiencing& the& same& disease.& Goal:& moral& support,& beger& healthcare& for& everyone,& quicker&healing&/&recovering&–&centered&on&posiGve"interacGons.&
  • 11. +" ② "Users’"responses&
  • 12. +" USERS’"INTERACTIONS"ON"DIFFERENT" PLATFORMS" InteracSons&between&Users2 & Users&join&the&community&by&registering&to&a&website& &&downloading&the&app&if&there&is&one&(&if&they&have& a&smartphone).& & These& online& social& networks& create& a& sense& of& community,& by& building& (always)& nice& interacSons& between&users:& & #  Common&interest&discussion& #  Inspiring&quotes&/&ideas& #  Experience&sharing& #  Pictures&&&Video&sharing& #  Challenges& #  CongratulaSons&/&GraStude& #  Nice&words& #  Support& #  Advice&…etc.& & This&generates&an&extra&1.75&posiSve&posts.& InteracSons&between&Users2&&the2Pla<orm2 & From&Users%to&the&PlaHorm%(website,&applicaSon)& & #  Provide& feedbacks& to& help& improving& the& plaTorm& funcSonality,& adding& new& features& … etc.&& & From&the&PlaHorm&to&its&Users& & #  Enable&users&to&talk&to&each&other& #  Provide&scienSfic&reviews&on&the&results&of&the& method(s)&they&provide& #  Provide& online& courses& to& improve& posiSve& thinking& skills,& resilience,& inspiraSonal& thoughts,&…etc.& #  Enable& users& to& apply& the& QuanJfied% Self(2)& trend&to&their&Happiness.& #  Provide&technical&support&with&chat&systems& & It&goes&both&ways.&& &
  • 13. +" SOME"EXAMPLES" Happier" !  Inspiring&quotes& !  Happier&Sps& !  Online&courses&($$$)& !  And&most&important&…&news"feed"featuring"shared"happy2moments,2with" or" without" picture," the" possibility" to" “smile”2 at" a" post" and/or" to" comment.&
  • 14. +" SOME"EXAMPLES" SUPERBETTER" !  Power&Packs&with:& "  Power<ups% "  Bad%Guys% "  Quests% !  Science%Cards% !  News&feed&w/&status&updates&and& allies&messages.& !  Possibility&to&add"Allies2 "  Who&can:&suggest&quests/support&you& "  And&vice&versa.2 !  Alert&funcSon"
  • 15. +" SOME"EXAMPLES" Mappiness2 !  Beeps& as& a& reminder& to& answer& the& survey& a& previously& determined& number&of&Smes&a&day& "  Start&&&End&Sme&of&your&day& "  Number&of&alerts&per&day& !  Sample&of&survey&quesSons&that&repeat& themselves&over&Sme&to&reach&an&(as)& accurate&(as&possible)&measure&of&one’s& happiness& "  Who&are&you&with?& "  Inside&/&Outside&/&CommuSng& "  What&were&you&doing&just&now?& !  Summary& of& the& data& collected& and& staSsScs& !  Main& “social”& aspect& of& happiness% trackers:&between&the&respondents&and& the&researchers.&
  • 16. +" SOME"EXAMPLES" en*theos2 !  They& propose:& “OpJmize% your% life.% Let’s2 change2 the2 world.”% !  Their&social&network&called& “The& Oasis”& promises:& “Connect&to&other&inspired& people”& !  Created& The& Academy& for" OpGmal"Living" "  60minute&Livestream&classes.& !  Provides:& "  Virtual&conferences& "  Forums&to&discuss&or&react& "  Other& resources& to& help& people&reach&their&goals&
  • 17. +" SOME"OTHER"EXAMPLES"
  • 18. +" DO"THEY"USE"IT"WELL?" It's&such&a&crea/ve2and2innova/ve2way2to&combine& science&and&selfimprovement,&and&all&at&your& fingerSps&to&boot!&I&am&so&pleased&with&this&tool.&& –&Customer&review&for&SuperBe:er&App All&my&happiness&scores&are&low&at&the&moment&but& because&of&a&loss&&so&I&don't&feel&it's&really&giving&an& accurate2view2of&how&I&normally&feel&"at&work",& "post&exercise"&etc.&& –&User&review&for&Happier&App It&totally&helps&you&put&things&into&perspecSve&and& makes&you&think&about&your&daily2rela/onships2no& mager&what&your&mood&is&at&the&Sme.& –&User&review&for&GraJtude%journal Except& for& sharing& inspiring& /& posiSve& ideas& and& pictures,& there& could& be& more& && various& interacSons&between&users.& & Organize& users& offline& acSviSes& to& strengthen& the& community& relaSonship.&&
  • 19. +" !  …however,"not"everyone"agree"that"social"media"raises"happiness" According& to& the& new& study& made& by& University& of& Michigan& psychologist,& joining&Facebook&makes&us&feel&sad&and&lonely.&Today,&the&most&important&part& in&sharing&is&the"way"we"share,&the&thought&of&successful&sharing&makes&us&feel& rewarding,&even&before&sharing.&We&shouldn’t&seek&for&this&kind&of&reward,&just& do&it&without&any&expectaSon. DO"THEY"USE"IT"WELL?" People’s&comments&on&Social&Media& & •  Too&much&informaSon& •  Changes&too&fast& •  A&waste&of&Sme& •  Lose&value&in&real&life& •  Social& media& has& not& yet& been& well& explored&for&social&benefits& •  Happiness& online& is& fake,& true& happiness& comes& from& offline& interacSons.&
  • 20. +" ③ "ImplicaGons"for"Society"
  • 21. +" SUMMARY"OF"THE"EFFECTS"OF" HAPPINESS"ORIENTED"SOCIAL"MEDIA" !  Social& Media& tools& help& you& remember& to& pay& agenSon& && develop& new& (more&posiSve)&thinking&pagerns& "  Increase&your&happiness"by&developing&your&posiGve"thinking"skills"and&culSvaSng& your&graGtude:"wriSng&a&thankyou&note,&thanking&someone&mentally,&keeping&a& graStude& journal,& counSng& your& blessings& (3& to& 5& a& day),& MeditaSng& (Harvard& Medical&School,&2011).& !  Social&Media&tools&help&you&contaminate%more&people&than&IRL(1)" "  Happiness"is"contagious:"Happy&posts&on&social&media&yield&addiSonal&1.75&happy& updates& (vs.& 1.29& unhappy& posts& in& the& opposite& case)& from& a& user’s& friend& (McNamee,&D.&2014).& "  FormaSon&of&Clusters"of"happy"people,"within"offline"&"online"social"networks,& that&reach&out&to&3&degrees&of&separaSon&(Christakis,&N.A.&&&Fowler,&J.H.&2008).& "  Confounding(3),&Homophily(4)&&&InducGon(5)&also&happen&in&online&social&networks.&
  • 22. +" GENERAL"TREND(S)"BROUGHT"BY" THESE"NEW"TYPES"OF"SOCIAL"MEDIA" !  They&spread&some&basic&principles,&such&as&posiSve&thinking&and&the&ability&to& be&grateful,&which&have&a&posiSve&impact&on&your&global&saSsfacSon&on&the&long& run.& WellBeing& /& Happiness& centered& Social& Media& give& the& opportunity& and& the&means&to&spread&these&ideas&and&raise&the&subject&in&public&opinion.& & !  It&may&change&the&way&we&share&and&process&informaSon.& "  In& online% and& offline& press,& bad& news,& catastrophes,& bribery& /& rape& /& kidnapping& /& pedophilia&/&Hurricanes&/&poverty&…etc.&always&dominate&the&headlines.& "  While& looking& at& some& very& serious& newspapers,& such& as& the& online& version& of& The% New%York%Times,&we&can&see&that&happiness&centered&social&media&are&recognized&as& being&a&starSng&point&to&remember&to&think&about&and&communicate&on&important& news&around&the&world,&without&forgefng&good&/&posiSve&/&happy&things&
  • 23. +" POTENTIAL"SOCIETAL"CHANGES"DUE" TO"THIS"NEW"TREND" Being& Happier& has& been& proven& to& have& various& beneficial& impacts& on& people.& It& won’t&be&idioSc&to&expect&that&the&growing&use&of&such&type&of&social&media&would:& !  Begin&a&virtuous&circle,&using&the&homophily&principle,& !  Make&us&do&nice&things&for&others,&even&if&only&small&acts&of&kindness,& !  Spend&money&on&experiences&instead&of&things,& !  Set&reachable&but&challenging&goals&for&ourselves,& !  Donate&to&a&cause&we&care&about,& !  Help&us&get&more&sleep,& !  Make&us&healthier:&less&likely&to&have&a&heart&agack,&beger&immunity&system,&reduces&risk&to& feeling&depressed,&be&immortal!&…&or&at&least&live&longer&$&&
  • 24. +" LIMITATIONS"&&QUESTIONING" !  Mode&effect&?& & !  What&does&make&us&happy&–&a&complex&philosophical&quesSon?& & !  Is& there& any& pagerns& in& the& users& or& are& they& just& wealthy& people& quite& connected,&looking&for&a&meaning&in&life?& & !  Could& wellbeing& centered& social& media& help& recreate& the& interpersonal& proximity&we&lost&with&the&Internet,&and&more&precisely&with&allpurpose&social& media?&
  • 25. +" APPENDIX"
  • 26. +" GLOSSARY" (1)  IRL&=&In%Real%Life% & (2)  QuanSfied&Self&=&movement&to&incorporate&technology&into&data&acquisiSon&on&aspects&of&a& person’s&daily&life&in&terms&of&inputs&(food,&quality&of&air),&states&(mood,&blood&pressure),&and& performance&(mental&and&physical:&jogging&or&brain&training&for&example).& & (3)  Confounding&=&describes&the&fact&that&“a&group&of&people&who&are&loosely&connected&share& similar&life&experiences”&(Hunter,&A.&2009).& & (4)  Homophily& =& “is& when& happy& people& choose& each& other& as& friends.& Drawn& together& like& magnets&[…]”&(Hunter,&A.&2009).& & (5)  InducSon& =& “is& the& sensaSon& of& happiness& in& one& person& leading& to& happiness& in& others,& through&emoSonal&contagion”&(Hunter,&A.&2009).& &
  • 27. +" REFERENCES" !  Beafe,&A.&(2013).&“Social&media&and&its&effects&on&our&emoSonal&well&being”,&metro.co.uk,&accessed&on&March&20,& 2014& !  Carter,&C.&(2013).&“Use&Social&Media&to&Raise&Your&Happiness,&Rather&Than&Distract&From&What&Magers&Most”,& Yahoo%Contributor%Network,&,&accessed&on&March&18,&2014&& !  Christakis,&N.A.&&&Fowler,&J.H.&(2008).&“Social&networks&and&Happiness”,&Edge.org,%accessed&on&March&16,&2014.& !  Coviello,& L.& et& al& (2014).& “DetecSng& EmoSonal& Contagion& in& Massive& Social& Networks”,& Journal% PLOS% ONE% 0090315,&accessed&on&March&16,&2014.& !  Goel,&V.P.&(2013).&“A&Social&Network&Dedicated&to&Happy&Moments”,&The%New%York%Times%–%Bits%blogs,&accessed& on&March&16,&2014.& !  Happier&Team&(2014).&“The&Science&behind&Happier”,&happier.com,&accessed&on&March&16,&2014.& !  Harvard&Medical&School&(2011).&“Giving&thanks&can&make&you&happier”,&Harvard%Health%PublicaJons,%accessed&on& March&16,&2014.& !  Hunter,&A.&(2009).&“Is&happiness&contagious&in&online&social&networks?”,&howstuffworks.com,%accessed&on&March& 16,&2014.& !  McNamee,&D.&(2014).&«&Happiness&is&viral,&thanks&to&social&media&»,&Medical%News%Today,&accessed&on&March&16,& 2014.& !  Parrog,&S.&(2013).&“Happier”&Is&Social&Media&For&OpSmists,&WebProNews,&accessed&on&March&18,&2014& !  PRWeb&(2013).&“Social&Media&Finds&Its&Happy&Place&with&Launch&of&ShareHappiness.com”,&prweb.com,&accessed& on&March&16,&2014.& !  Tammy,&A.&(2013).&«&11&Best&Apps&to&help&your&Health&»,&InspiraJonal%Health,&accessed&on&March&16,&2014.& !  The&New&Yorker&–&How&Facebook&makes&us&unhappy?
  • 28. +" LIST"OF"ILLUSTRATIONS" LOGOS" !  «&Smile&Epidemic&»&logo& !  «&Happier&»&logo& !  «&&Mappiness&»&logo& !  «&&Happify&»&logo& !  «&&Super&Beger&»&logo& !  «&&Happy&Healthy&»&logo& !  «&&Happy&Habits&»&logo&& !  «&&Secret&Of&Happiness&»&logo& !  «&&GraStude&Journal&»&logo& !  «&Fitocracy&»&logo& !  «&Lim&»&logo& !  «&ShareHappiness&»&logo& !  «&Kiva&»&logo& !  «&paSentslikemeTM&»&logo& SCREENSHOTS" !  Happier& !  SuperBeger& !  Mappify& !  En*theos&