“Digable” Digital Activism 101:Inspiration 4 Wired Change Agents <br />Sister Scholars for Social Change<br />11th Annual ...
Participation<br /><ul><li>On-site Panelists
Darlene Garcia
Julie Borders
Taryn Lee Crenshaw</li></ul>SkypedFacilitator <br />Lauren Brown Jarvis<br />Audience Poll<br />Email<br />Twitter<br />Fa...
#TCBC11 = Toni Cade BambaraConference 2011
#DDA  = “Digable” Digital Activism</li></li></ul><li>Why Digital Activism?<br />No More Gatekeepers<br />Broad Access<br /...
What makes Digital Activism “Digable”?<br />Irresistible Components /Characteristics<br />Online & Offline Activities<br /...
User-friendliness
Compelling Call 2 Action</li></li></ul><li>Case Study #1: 2011 Int’l Women’s Day<br />Prominent Google International Women...
Case Study #1: 2011 Int’l Women’s Day<br />Prominent Google International Women’s Day Recognition (http://www.google.com/e...
Case Study #1: 2011 Int’l Women’s Day<br />Prominent Google International Women’s Day Recognition (http://www.google.com/e...
Case Study #2: Natural Hair Movement<br />Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Thin...
Case Study #2: Natural Hair Movement<br />Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Thin...
Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Things<br />Multiple FaceBook  touch points:  ...
Case Study #3: Esoteric Lore<br />Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/)<br />
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Digital activism 101 case studies draft3

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Digital activism 101 case studies draft3

  1. 1. “Digable” Digital Activism 101:Inspiration 4 Wired Change Agents <br />Sister Scholars for Social Change<br />11th Annual Toni Cade Bambara<br />Scholar-Activism Conference<br />Women’s Research & Resource Center<br />Spelman College, Atlanta, GA, USA<br />26 March 2011<br />
  2. 2. Participation<br /><ul><li>On-site Panelists
  3. 3. Darlene Garcia
  4. 4. Julie Borders
  5. 5. Taryn Lee Crenshaw</li></ul>SkypedFacilitator <br />Lauren Brown Jarvis<br />Audience Poll<br />Email<br />Twitter<br />FaceBook<br />YouTube<br />Linked-in<br /><ul><li>Hashtags
  6. 6. #TCBC11 = Toni Cade BambaraConference 2011
  7. 7. #DDA = “Digable” Digital Activism</li></li></ul><li>Why Digital Activism?<br />No More Gatekeepers<br />Broad Access<br /> Simplified Organization<br />Hyper-speed Mobilization<br />Case-in-Point: 2011 Egyptian Revolution<br />
  8. 8. What makes Digital Activism “Digable”?<br />Irresistible Components /Characteristics<br />Online & Offline Activities<br />Broad Accessibility<br />Engaging Content<br />Personal Interactivity<br />3 Cases<br /><ul><li>Robust Options
  9. 9. User-friendliness
  10. 10. Compelling Call 2 Action</li></li></ul><li>Case Study #1: 2011 Int’l Women’s Day<br />Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/)<br />Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic)<br />
  11. 11. Case Study #1: 2011 Int’l Women’s Day<br />Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/)<br />Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic)<br />Easy 2 Use Google Maps Find a Bridge Near You facility<br />Interactive Event Creation & Media Display (Picasa)<br />337 Check-ins!<br />
  12. 12. Case Study #1: 2011 Int’l Women’s Day<br />Prominent Google International Women’s Day Recognition (http://www.google.com/events/iwd2011/)<br />Engaging “Join Women on the Bridge” video (http://www.youtube.com/watch?v=hUF65dR08ic)<br />Easy 2 Use Google Maps Find a Bridge Near You facility<br />Interactive Event Creation & Media Display (Picasa)<br />Robust Links to Various Women’s Organizations<br />Compelling Shopping Cart for Donations<br />
  13. 13. Case Study #2: Natural Hair Movement<br />Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Things<br />Multiple FaceBook touch points: Group Site & Individual YouTube Posts, Photo Album (http://goo.gl/UiJwI / http://goo.gl/PpN3H / )<br />
  14. 14. Case Study #2: Natural Hair Movement<br />Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Things / Party Over Hair<br />Multiple FaceBook touch points: Group Site & Individual YouTube Posts, Photo Album (http://goo.gl/UiJwI / http://goo.gl/PpN3H / )<br />Mainstream media coverage Print magazine & 2-hr. streamed talk radio show (http://goo.gl/mFUPj) <br />
  15. 15. Catchy Phraseology for easy branding: Hair Don’t Stop Me Now / Hair Changes Things<br />Multiple FaceBook touch points: Group Site & Individual YouTube Posts, Photo Album (http://goo.gl/UiJwI / http://goo.gl/PpN3H / )<br />Mainstream media coverage Print magazine & 2-hr. streamed talk radio show (http://goo.gl/mFUPj) <br />Cross-country connection: BrownEyedGurl in Carlsbad, CA (http://goo.gl/hMdxy )<br />Interactive Blog Q+A forum on Ning.com<br />Case Study #2: Natural Hair Movement<br />
  16. 16. Case Study #3: Esoteric Lore<br />Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/)<br />
  17. 17. Case Study #3: Esoteric Lore<br />Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/)<br />Engaging Opening Reception video (http://www.kickstarter.com/projects/esotericlore/esoteric-lore-opening-reception?ref=live)<br />
  18. 18. Case Study #3: Esoteric Lore<br />Kickstarter-credible project (http://www.kickstarter.com/profile/esotericlore1/)<br />Engaging Opening Reception videos (http://www.kickstarter.com/projects/esotericlore/esoteric-lore-opening-reception)<br />Easy 2 Use Kickstarter Funding Tool<br />Robust Options for Support Levels<br />Compelling Call 2 Action Deadlines<br />
  19. 19. Appendix<br />Wired Women’s Advocacy Groups<br />No Labels Case Study<br />
  20. 20. Appendix Case Study: No Labels<br />High-profile musician-composed anthem as free download (http://nolabels.org/blog/exclusive-free-akon-song-no-labels/)<br />Easy 2 Use Declaration sign-up<br />Compelling Call 2 Action with progress toward goal<br />
  21. 21. Appendix Case Study: No Labels<br />High-profile musician-composed anthem as free download (http://nolabels.org/blog/exclusive-free-akon-song-no-labels/)<br />Easy 2 Use Declaration sign-up<br />Compelling Call 2 Action with progress toward goal<br />Engaging “Who We Are” video (http://www.youtube.com/watch?v=sxNp_uaLq-Y)<br />Robust options for next steps<br />
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