Games e Redes Sociais   Professor: Juliano Kimura   Twitter: @julianokimura   E-mail: akira@julianokimura.com             ...
Copyright (®) Ecommerce School
COMO DEFENDER UMA AÇÃO ENVOLVENDOSOCIAL GAMES                        Copyright (®) Ecommerce School
Como aprovar?                Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
ENTENDER: COMO FUNCIONA NA PRÁTICA!                         Copyright (®) Ecommerce School
O MUNDO ANTES DA FAZENDINHA                         Copyright (®) Ecommerce School
O fator cultural dos jogos                             Copyright (®) Ecommerce School
Enkeshui   http://www.johntyman.com/africa/31.html            ENKESHUI       Copyright (®) Ecommerce School
Andreas Stock, Headhunter Europeu               e CEO da Stockjogos “Pessoas fazem coisas porque são divertidas ou porpraz...
DORNA BAZI Dorna Bazi   http://lissnup.wordpress.com/2012/01/07/                            Copyright (®) Ecommerce School
O surgimento dos “Games”                           Copyright (®) Ecommerce School
Epidemia – Corrupted Blood                             Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
PRIMEIROS GAMES                  Copyright (®) Ecommerce School
Gerações e mais gerações                           Copyright (®) Ecommerce School
1964 jogos      Copyright (®) Ecommerce School
Web browsed Games                    Batalhas medievais                    1. Administrar seus recursos                   ...
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
EVOLUÇÃO NA GESTÃO DE COMUNIDADE                         Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Pesquisa da Entertainment Software Association                                Copyright (®) Ecommerce School
Seria as redes sociais, a nova plataforma?                                 Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Penetração nas residências                             Copyright (®) Ecommerce School
Atividades             Copyright (®) Ecommerce School
Previsão de faturamento                          Copyright (®) Ecommerce School
Mundos virtuais persistentes                               Copyright (®) Ecommerce School
Tempo virtual e turnos                         Copyright (®) Ecommerce School
Eventos e agenda no mundo real                             Copyright (®) Ecommerce School
Evolução constante do ambiente virtual Ecommerce School                                Copyright (®)
Copyright (®) Ecommerce School
Ajuda ao próximo                   Copyright (®) Ecommerce School
Convites           Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Mafia Wars: Snoop Dog                        Copyright (®) Ecommerce School
O ESSENCIAL SOBRE GAMES                    Copyright (®) Ecommerce School
DE GAMES VOCÊ ENTENDE?CONTE ME MAIS SOBRE SUA FAZENDINHA                         Copyright (®) Ecommerce School
Social Games para todos os gostos                               Copyright (®) Ecommerce School
Social games, uma evolução                             Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Mafia Wars             Copyright (®) Ecommerce School
FarmVille            Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Zynga Poker              Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Atributos básicos     Diversão       Competição       Visual       Recompensa                       Copyright (®) Ecommerc...
Competição             Copyright (®) Ecommerce School
RECOMPENSAS DE VALOR                       Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Franquias            Copyright (®) Ecommerce School
STEAM   Copyright (®) Ecommerce School
Modelo de negócios                     Copyright (®) Ecommerce School
Perfil comportamental                                 Exploradores                                                        ...
Conquistadores                 Copyright (®) Ecommerce School
Conquistadores                 Copyright (®) Ecommerce School
Exploradores               Copyright (®) Ecommerce School
Sociais          Copyright (®) Ecommerce School
Sociais          Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Assassinos             Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Cuidado com as ideias megalomaníacas                        Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Informações Básicas{"id": "783271947","name": "Gabriel Lucas","first_name": "Gabriel","last_name": "Lucas","link": "https:...
friends_hometownfriends_activities                                                                                        ...
friends_hometownProvides access to the users list of activities as the activities connection                              ...
friends_hometownuser_activities                                                                                           ...
friends_hometownProvides access to the "About Me" section of the profile in the about property                            ...
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
EXEMPLOS DE SITE DE JOGOS ONLINE           SITE 1    SITE 2       SITE 3                           Copyright (®) Ecommerce...
Perfil dos jogadores                       Copyright (®) Ecommerce School
Perfil dos jogadores                       Copyright (®) Ecommerce School
Perfil Lan House                                    Fonte PNAD IBGE 2008                   Copyright (®) Ecommerce School
Bruno Cicanci, Engenheiro de SoftwareEletronic Arts Brasil“Existem características como diversão, desafios,recompensas e s...
Copyright (®) Ecommerce School
Ações internacionais - Filipinas                                   Copyright (®) Ecommerce School
Advertising In-games - Minions                                 Copyright (®) Ecommerce School
Advertising In-game                      Copyright (®) Ecommerce School
Evento in-games                  Copyright (®) Ecommerce School
Launch Screen                Copyright (®) Ecommerce School
Ações Internacionais – Japão e Korea                               Copyright (®) Ecommerce School
Advergames – Battle of the Cheetos                              Copyright (®) Ecommerce School
Advergames             Copyright (®) Ecommerce School
•   GagaVille in FarmVille, Exclusive Access to Music                                                        Copyright (®)...
Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
TV DIGITAL?              Copyright (®) Ecommerce School
MOBILE?          Copyright (®) Ecommerce School
REALIDADE AUMENTADA?                       Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
MECÂNICA – Conquistas (Achivements)                                        Diversão                          CGU          ...
Conquistas (Achivements)                           Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
MECÂNICA – Combos             Diversão  Status                Desafio             Combos e              BônusHabilidade   ...
Copyright (®) Ecommerce School
MECÂNICA – Informações Fragmentadas      Diversão                   Desafio     Informações    Fragmentadas               ...
Alternate Reality Games                             ONLINE                 Quebra-                                    Queb...
MECÂNICA – Nível                   Copyright (®) Ecommerce School
MECÂNICA – Medo de perder                              Lealdade                                           Influência      ...
MECÂNICA – Missões              Diversão   CGU                   Lealdade              Missões Influência              Eng...
RECOMPENSA X TAREFA       Recompensas           Tarefas           Diversão        Presença física            Status       ...
MECÂNICA: STATUS                   Copyright (®) Ecommerce School
MECÂNICA – Pontuação / Ranking                            Copyright (®) Ecommerce School
MECÂNICA – Colaboração                         Copyright (®) Ecommerce School
Outras Mecânicas                   Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Dennis Kerr, Diretor deTecnologia da PalmSoft“A popularização do Gamificationvai ajudar a quebrar o estigma deque tudo que...
Comunidade de games “indie”                              Copyright (®) Ecommerce School
Gamification @ Newgrounds                            Copyright (®) Ecommerce School
Newgrounds             Copyright (®) Ecommerce School
Crowdsourcing @ Steam                        Copyright (®) Ecommerce School
Crowdsourcing @ Steam                        Copyright (®) Ecommerce School
Copyright (®) Ecommerce School
Contato               Juliano Kimura          akira@julianokimura.com           www.julianokimura.com               @julia...
Bibliografia•   A Bíblia da Inovação – Kotler e Trias              •   http://www.mpogd.com/•   Enciclopédia da Nuvem – Lu...
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Aula Social Games do Curso de Gestão de Mídias Sociais - Ecommerce School - Juliano Kimura

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Aula Social Games do Curso de Gestão de Mídias Sociais - Ecommerce School - Juliano Kimura

  1. 1. Games e Redes Sociais Professor: Juliano Kimura Twitter: @julianokimura E-mail: akira@julianokimura.com Copyright (®) Ecommerce School
  2. 2. Copyright (®) Ecommerce School
  3. 3. COMO DEFENDER UMA AÇÃO ENVOLVENDOSOCIAL GAMES Copyright (®) Ecommerce School
  4. 4. Como aprovar? Copyright (®) Ecommerce School
  5. 5. Copyright (®) Ecommerce School
  6. 6. Copyright (®) Ecommerce School
  7. 7. ENTENDER: COMO FUNCIONA NA PRÁTICA! Copyright (®) Ecommerce School
  8. 8. O MUNDO ANTES DA FAZENDINHA Copyright (®) Ecommerce School
  9. 9. O fator cultural dos jogos Copyright (®) Ecommerce School
  10. 10. Enkeshui http://www.johntyman.com/africa/31.html ENKESHUI Copyright (®) Ecommerce School
  11. 11. Andreas Stock, Headhunter Europeu e CEO da Stockjogos “Pessoas fazem coisas porque são divertidas ou porprazer. Veja como as crianças aprendem. Aprendematravés de brincadeiras e jogos. O mesmo acontece com filhote de animais. Nossa vida é baseada em jogos.” Copyright (®) Ecommerce School
  12. 12. DORNA BAZI Dorna Bazi http://lissnup.wordpress.com/2012/01/07/ Copyright (®) Ecommerce School
  13. 13. O surgimento dos “Games” Copyright (®) Ecommerce School
  14. 14. Epidemia – Corrupted Blood Copyright (®) Ecommerce School
  15. 15. Copyright (®) Ecommerce School
  16. 16. PRIMEIROS GAMES Copyright (®) Ecommerce School
  17. 17. Gerações e mais gerações Copyright (®) Ecommerce School
  18. 18. 1964 jogos Copyright (®) Ecommerce School
  19. 19. Web browsed Games Batalhas medievais 1. Administrar seus recursos 2. Construir suas estruturas 3. Preparar seu exército Copyright (®) Ecommerce School
  20. 20. Copyright (®) Ecommerce School
  21. 21. Copyright (®) Ecommerce School
  22. 22. EVOLUÇÃO NA GESTÃO DE COMUNIDADE Copyright (®) Ecommerce School
  23. 23. Copyright (®) Ecommerce School
  24. 24. Copyright (®) Ecommerce School
  25. 25. Pesquisa da Entertainment Software Association Copyright (®) Ecommerce School
  26. 26. Seria as redes sociais, a nova plataforma? Copyright (®) Ecommerce School
  27. 27. Copyright (®) Ecommerce School
  28. 28. Penetração nas residências Copyright (®) Ecommerce School
  29. 29. Atividades Copyright (®) Ecommerce School
  30. 30. Previsão de faturamento Copyright (®) Ecommerce School
  31. 31. Mundos virtuais persistentes Copyright (®) Ecommerce School
  32. 32. Tempo virtual e turnos Copyright (®) Ecommerce School
  33. 33. Eventos e agenda no mundo real Copyright (®) Ecommerce School
  34. 34. Evolução constante do ambiente virtual Ecommerce School Copyright (®)
  35. 35. Copyright (®) Ecommerce School
  36. 36. Ajuda ao próximo Copyright (®) Ecommerce School
  37. 37. Convites Copyright (®) Ecommerce School
  38. 38. Copyright (®) Ecommerce School
  39. 39. Mafia Wars: Snoop Dog Copyright (®) Ecommerce School
  40. 40. O ESSENCIAL SOBRE GAMES Copyright (®) Ecommerce School
  41. 41. DE GAMES VOCÊ ENTENDE?CONTE ME MAIS SOBRE SUA FAZENDINHA Copyright (®) Ecommerce School
  42. 42. Social Games para todos os gostos Copyright (®) Ecommerce School
  43. 43. Social games, uma evolução Copyright (®) Ecommerce School
  44. 44. Copyright (®) Ecommerce School
  45. 45. Copyright (®) Ecommerce School
  46. 46. Copyright (®) Ecommerce School
  47. 47. Copyright (®) Ecommerce School
  48. 48. Copyright (®) Ecommerce School
  49. 49. Copyright (®) Ecommerce School
  50. 50. Copyright (®) Ecommerce School
  51. 51. Copyright (®) Ecommerce School
  52. 52. Copyright (®) Ecommerce School
  53. 53. Copyright (®) Ecommerce School
  54. 54. Copyright (®) Ecommerce School
  55. 55. Copyright (®) Ecommerce School
  56. 56. Copyright (®) Ecommerce School
  57. 57. Copyright (®) Ecommerce School
  58. 58. Mafia Wars Copyright (®) Ecommerce School
  59. 59. FarmVille Copyright (®) Ecommerce School
  60. 60. Copyright (®) Ecommerce School
  61. 61. Copyright (®) Ecommerce School
  62. 62. Zynga Poker Copyright (®) Ecommerce School
  63. 63. Copyright (®) Ecommerce School
  64. 64. Copyright (®) Ecommerce School
  65. 65. Copyright (®) Ecommerce School
  66. 66. Atributos básicos Diversão Competição Visual Recompensa Copyright (®) Ecommerce School
  67. 67. Competição Copyright (®) Ecommerce School
  68. 68. RECOMPENSAS DE VALOR Copyright (®) Ecommerce School
  69. 69. Copyright (®) Ecommerce School
  70. 70. Copyright (®) Ecommerce School
  71. 71. Franquias Copyright (®) Ecommerce School
  72. 72. STEAM Copyright (®) Ecommerce School
  73. 73. Modelo de negócios Copyright (®) Ecommerce School
  74. 74. Perfil comportamental Exploradores SociaisConquistadores Assassinos • Itens raros • Segredos • Amigos • Destruir • Medalhas • Áreas • Ajudar • Competir • Troféus escondidas • Comunidade • Vencer • Extras • Easter Eggs • Grupos • Quebrar • 100% • Mapas • Clãs regras • Destravar • Quebra- • Encontros • Oponentes • Objetivos cabeças • Agenda • Revolta • Missões • Códigos • Ranking • Conclusão • Informações • Eventos fragmentadas • Caos • Trolls Bartle Test of Gamer Psychology Copyright (®) Ecommerce School
  75. 75. Conquistadores Copyright (®) Ecommerce School
  76. 76. Conquistadores Copyright (®) Ecommerce School
  77. 77. Exploradores Copyright (®) Ecommerce School
  78. 78. Sociais Copyright (®) Ecommerce School
  79. 79. Sociais Copyright (®) Ecommerce School
  80. 80. Copyright (®) Ecommerce School
  81. 81. Assassinos Copyright (®) Ecommerce School
  82. 82. Copyright (®) Ecommerce School
  83. 83. Cuidado com as ideias megalomaníacas Copyright (®) Ecommerce School
  84. 84. Copyright (®) Ecommerce School
  85. 85. Copyright (®) Ecommerce School
  86. 86. Copyright (®) Ecommerce School
  87. 87. Copyright (®) Ecommerce School
  88. 88. Copyright (®) Ecommerce School
  89. 89. Copyright (®) Ecommerce School
  90. 90. Copyright (®) Ecommerce School
  91. 91. Informações Básicas{"id": "783271947","name": "Gabriel Lucas","first_name": "Gabriel","last_name": "Lucas","link": "https://www.facebook.com/ogabiru","username": "ogabiru","gender": "male","locale": "pt_BR"} Copyright (®) Ecommerce School
  92. 92. friends_hometownfriends_activities Provides access to the users hometown in the hometown propertyProvides access to the users list of activities as the activities connection user_interestsuser_birthday friends_interestsfriends_birthday Provides access to the users list of interests as the interests connectionProvides access to the birthday with year as the birthday property user_likesPermissões de usuários e amigosuser_checkinsfriends_checkins friends_likes Provides access to the list of all of the pages the user has liked as the likesconnectionProvides read access to the authorized users check-ins or a friends check-ins that the user can see. Interesses user_locationuser_education_history Sobrefriends_education_historyProvides access to education history as theeducation property friends_location Provides access to the users current location as the location property user_notes Atividadesuser_eventsfriends_events Curtir friends_notes Provides access to the users notes as thenotes connection CheckinsProvides access to the list of events the user is attending as the eventsconnectionuser_groups Local user_photos friends_photosfriends_groups Provides access to the photos the user has uploaded, and photos the user has been tagged inuser_hometownEstudoProvides access to the list of groups the user is a member of as the groupsconnection Notas user_questions friends_questionsfriends_hometown Provides access to the questions the user or friend has askeduser_interests EventosProvides access to the users hometown in the hometown property Fotos user_relationships friends_relationshipsfriends_interests Grupos PerguntasProvides access to the users list of interests as the interests connectionuser_likes Provides access to the users family and personal relationships and relationship status user_relationship_details friends_relationship_detailsfriends_likes Residência RelacionamentoProvides access to the list of all of the pages the user has liked as the likesconnection Provides access to the users relationship preferences user_religion_politicsuser_location friends_religion_politicsfriends_location Provides access to the users religious and political affiliationsProvides access to the users current location as the location property user_statususer_notes friends_statusfriends_notes Copyright (®) Ecommerce School Provides access to the users status messages and checkins. Please see the documentation for the location_post table for information
  93. 93. friends_hometownProvides access to the users list of activities as the activities connection Provides access to the users hometown in the hometown propertyuser_birthday user_interestsfriends_birthday friends_interestsProvides access to the birthday with year as the birthday property Provides access to the users list of interests as the interests connectionuser_checkins user_likesfriends_checkins Permissões de usuários e amigosProvides read access to the authorized users check-ins or a friends check-ins that the user can see. friends_likes Provides access to the list of all of the pages the user has liked as the likesconnectionuser_education_history user_locationfriends_education_history Detalhes do relacionamentoProvides access to education history as theeducation propertyuser_events friends_location Provides access to the users current location as the location property user_notesfriends_events Religião e PolíticaProvides access to the list of events the user is attending as the eventsconnection friends_notes Provides access to the users notes as thenotes connectionuser_groupsfriends_groups Status user_photos friends_photosProvides access to the list of groups the user is a member of as the groupsconnection Provides access to the photos the user has uploaded, and photos the user has been tagged inuser_hometownfriends_hometown Videos user_questions friends_questionsProvides access to the users hometown in the hometown property Provides access to the questions the user or friend has askeduser_interestsfriends_interests Website user_relationships friends_relationshipsProvides access to the users list of interests as the interests connectionuser_likesfriends_likes Trabalho Provides access to the users family and personal relationships and relationship status user_relationship_details friends_relationship_details E-mailProvides access to the list of all of the pages the user has liked as the likesconnection Provides access to the users relationship preferencesuser_location user_religion_politicsfriends_location friends_religion_politicsProvides access to the users current location as the location property Provides access to the users religious and political affiliationsuser_notes user_statusfriends_notes friends_statusProvides access to the users notes as thenotes connection Copyright (®) Ecommerce School Provides access to the users status messages and checkins. Please see the documentation for the location_post table for information
  94. 94. friends_hometownuser_activities Provides access to the users hometown in the hometown propertyfriends_activities user_interestsProvides access to the users list of activities as the activities connection friends_interestsuser_birthday Provides access to the users list of interests as the interests connectionfriends_birthday user_likesProvides access to the birthday with year as the birthday property friends_likesuser_checkins Provides access to the list of all of the pages the user has liked as the likesconnectionfriends_checkins user_locationProvides read access to the authorized users check-ins or a friends check-ins that the user can see. friends_locationuser_education_history Provides access to the users current location as the location propertyfriends_education_history ListasProvides access to education history as theeducation propertyuser_events user_notes friends_notes Insights Provides access to the users notes as thenotes connectionfriends_events user_photosProvides access to the list of events the user is attending as the eventsconnection friends_photos Mensagensuser_groups Provides access to the photos the user has uploaded, and photos the user has been tagged infriends_groups user_questionsProvides access to the list of groups the user is a member of as the groupsconnection friends_questionsuser_hometownfriends_hometown Convites Provides access to the questions the user or friend has asked user_relationshipsProvides access to the users hometown in the hometown property friends_relationshipsuser_interestsfriends_interests Stream Provides access to the users family and personal relationships and relationship status user_relationship_details Presença (online/offline)Provides access to the users list of interests as the interests connection friends_relationship_detailsuser_likes Provides access to the users relationship preferencesfriends_likes user_religion_politicsProvides access to the list of all of the pages the user has liked as the likesconnection friends_religion_politicsuser_location Provides access to the users religious and political affiliationsfriends_location user_statusProvides access to the users current location as the location property friends_statususer_notes Copyright (®) Ecommerce School Provides access to the users status messages and checkins. Please see the documentation for the location_post table for information
  95. 95. friends_hometownProvides access to the "About Me" section of the profile in the about property Provides access to the users hometown in the hometown propertyuser_activities user_interestsfriends_activities friends_interestsProvides access to the users list of activities as the activities connection Provides access to the users list of interests as the interests connectionuser_birthday user_likesfriends_birthday friends_likesProvides access to the birthday with year as the birthday property Provides access to the list of all of the pages the user has liked as the likesconnectionuser_checkins user_locationfriends_checkins friends_locationProvides read access to the authorized users check-ins or a friends check-ins that the user can see. Provides access to the users current location as the location propertyuser_education_historyLogin para integração com Chat user_notesfriends_education_history friends_notes Gerenciar AdsProvides access to education history as theeducation property Provides access to the users notes as thenotes connectionuser_events user_photosfriends_events Criar EventoProvides access to the list of events the user is attending as the eventsconnection friends_photos Provides access to the photos the user has uploaded, and photos the user has been tagged in Gerenciar Listasuser_groups user_questionsfriends_groups friends_questionsProvides access to the list of groups the user is a member of as the groupsconnectionuser_hometown Gerenciar Notificações Provides access to the questions the user or friend has asked user_relationshipsfriends_hometown Publicar na linha de tempo friends_relationshipsProvides access to the users hometown in the hometown property Provides access to the users family and personal relationships and relationship statususer_interests user_relationship_detailsfriends_interestsProvides access to the users list of interests as the interests connection Responder eventos friends_relationship_details Provides access to the users relationship preferencesuser_likesfriends_likes Gerenciar Páginas user_religion_politics friends_religion_politicsProvides access to the list of all of the pages the user has liked as the likesconnection Provides access to the users religious and political affiliationsuser_location user_statusfriends_location friends_statusProvides access to the users current location as the location property Copyright (®) Ecommerce School Provides access to the users status messages and checkins. Please see the documentation for the location_post table for information
  96. 96. Copyright (®) Ecommerce School
  97. 97. Copyright (®) Ecommerce School
  98. 98. Copyright (®) Ecommerce School
  99. 99. Copyright (®) Ecommerce School
  100. 100. Copyright (®) Ecommerce School
  101. 101. Copyright (®) Ecommerce School
  102. 102. Copyright (®) Ecommerce School
  103. 103. EXEMPLOS DE SITE DE JOGOS ONLINE SITE 1 SITE 2 SITE 3 Copyright (®) Ecommerce School
  104. 104. Perfil dos jogadores Copyright (®) Ecommerce School
  105. 105. Perfil dos jogadores Copyright (®) Ecommerce School
  106. 106. Perfil Lan House Fonte PNAD IBGE 2008 Copyright (®) Ecommerce School
  107. 107. Bruno Cicanci, Engenheiro de SoftwareEletronic Arts Brasil“Existem características como diversão, desafios,recompensas e socialização, que podem ser aplicadosem outros mercados, principalmente em marketing,empresas podem ter uma imersão maior em suascampanhas” Copyright (®) Ecommerce School
  108. 108. Copyright (®) Ecommerce School
  109. 109. Ações internacionais - Filipinas Copyright (®) Ecommerce School
  110. 110. Advertising In-games - Minions Copyright (®) Ecommerce School
  111. 111. Advertising In-game Copyright (®) Ecommerce School
  112. 112. Evento in-games Copyright (®) Ecommerce School
  113. 113. Launch Screen Copyright (®) Ecommerce School
  114. 114. Ações Internacionais – Japão e Korea Copyright (®) Ecommerce School
  115. 115. Advergames – Battle of the Cheetos Copyright (®) Ecommerce School
  116. 116. Advergames Copyright (®) Ecommerce School
  117. 117. • GagaVille in FarmVille, Exclusive Access to Music Copyright (®) Ecommerce School
  118. 118. Copyright (®) Ecommerce School
  119. 119. Copyright (®) Ecommerce School
  120. 120. TV DIGITAL? Copyright (®) Ecommerce School
  121. 121. MOBILE? Copyright (®) Ecommerce School
  122. 122. REALIDADE AUMENTADA? Copyright (®) Ecommerce School
  123. 123. Copyright (®) Ecommerce School
  124. 124. MECÂNICA – Conquistas (Achivements) Diversão CGU Lealdade Conquista Influência Engajar Tempo Copyright (®) Ecommerce School
  125. 125. Conquistas (Achivements) Copyright (®) Ecommerce School
  126. 126. Copyright (®) Ecommerce School
  127. 127. MECÂNICA – Combos Diversão Status Desafio Combos e BônusHabilidade Viral CGU Copyright (®) Ecommerce School
  128. 128. Copyright (®) Ecommerce School
  129. 129. MECÂNICA – Informações Fragmentadas Diversão Desafio Informações Fragmentadas SEO Exploração Copyright (®) Ecommerce School
  130. 130. Alternate Reality Games ONLINE Quebra- Quebra- cabeças cabeças Mini games Colaborativos Jogos de pesquisa Clássicos INDIVIDUAL GRUPO Missões Flash Mobs urbanas Grupo Caça ao investigativo tesouro MUNDO REAL Copyright (®) Ecommerce School
  131. 131. MECÂNICA – Nível Copyright (®) Ecommerce School
  132. 132. MECÂNICA – Medo de perder Lealdade Influência Medo de perder Engajamento Copyright (®) Ecommerce School
  133. 133. MECÂNICA – Missões Diversão CGU Lealdade Missões Influência Engajar Tempo Copyright (®) Ecommerce School
  134. 134. RECOMPENSA X TAREFA Recompensas Tarefas Diversão Presença física Status Tempo Lucro Investimento Poderes especiais Dificuldade Copyright (®) Ecommerce School
  135. 135. MECÂNICA: STATUS Copyright (®) Ecommerce School
  136. 136. MECÂNICA – Pontuação / Ranking Copyright (®) Ecommerce School
  137. 137. MECÂNICA – Colaboração Copyright (®) Ecommerce School
  138. 138. Outras Mecânicas Copyright (®) Ecommerce School
  139. 139. Copyright (®) Ecommerce School
  140. 140. Dennis Kerr, Diretor deTecnologia da PalmSoft“A popularização do Gamificationvai ajudar a quebrar o estigma deque tudo que é jogo ou parecejogo é só brincadeira e trabalharcom isso não é uma profissãoséria” Copyright (®) Ecommerce School
  141. 141. Comunidade de games “indie” Copyright (®) Ecommerce School
  142. 142. Gamification @ Newgrounds Copyright (®) Ecommerce School
  143. 143. Newgrounds Copyright (®) Ecommerce School
  144. 144. Crowdsourcing @ Steam Copyright (®) Ecommerce School
  145. 145. Crowdsourcing @ Steam Copyright (®) Ecommerce School
  146. 146. Copyright (®) Ecommerce School
  147. 147. Contato Juliano Kimura akira@julianokimura.com www.julianokimura.com @julianokimura 147 Copyright (®) Ecommerce School
  148. 148. Bibliografia• A Bíblia da Inovação – Kotler e Trias • http://www.mpogd.com/• Enciclopédia da Nuvem – Luli RadFahrer • http://pt.bigpoint.com/• A Biblia do Marketing – Kotler & Keller • http://www.puzzlepirates.com/ • http://www.casualgamesassociation.org/• http://www.julianokimura.com • http://datamining.typepad.com• http://gamification.org • http://venturebeat.com• http://games.digitalchocolate.com • http://www.youtube.com• http://www.playfish.com • http://mikeabundo.com• http://en.wikipedia.org/wiki/Social_network_game• http://method.com• http://www.unilestemg.br• http://www.inovadoresespm.com.br• http://www.skylanders.com• http://www.onlineuniversities.com• http://www.insidesocialgames.com• http://www.wcg.com• http://pt.wikipedia.org• http://www.buddypoke.com/• http://investor.ea.com/ 148 Copyright (®) Ecommerce School

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