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Aula Social Games do Curso de Gestão de Mídias Sociais - Ecommerce School - Juliano Kimura
 

Aula Social Games do Curso de Gestão de Mídias Sociais - Ecommerce School - Juliano Kimura

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Primeira aula sobre games no curso de gestão de redes sociais - Duração 4 horas

Primeira aula sobre games no curso de gestão de redes sociais - Duração 4 horas

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    Aula Social Games do Curso de Gestão de Mídias Sociais - Ecommerce School - Juliano Kimura Aula Social Games do Curso de Gestão de Mídias Sociais - Ecommerce School - Juliano Kimura Presentation Transcript

    • Games e Redes Sociais Professor: Juliano Kimura Twitter: @julianokimura E-mail: akira@julianokimura.com Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • COMO DEFENDER UMA AÇÃO ENVOLVENDOSOCIAL GAMES Copyright (®) Ecommerce School
    • Como aprovar? Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • ENTENDER: COMO FUNCIONA NA PRÁTICA! Copyright (®) Ecommerce School
    • O MUNDO ANTES DA FAZENDINHA Copyright (®) Ecommerce School
    • O fator cultural dos jogos Copyright (®) Ecommerce School
    • Enkeshui http://www.johntyman.com/africa/31.html ENKESHUI Copyright (®) Ecommerce School
    • Andreas Stock, Headhunter Europeu e CEO da Stockjogos “Pessoas fazem coisas porque são divertidas ou porprazer. Veja como as crianças aprendem. Aprendematravés de brincadeiras e jogos. O mesmo acontece com filhote de animais. Nossa vida é baseada em jogos.” Copyright (®) Ecommerce School
    • DORNA BAZI Dorna Bazi http://lissnup.wordpress.com/2012/01/07/ Copyright (®) Ecommerce School
    • O surgimento dos “Games” Copyright (®) Ecommerce School
    • Epidemia – Corrupted Blood Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • PRIMEIROS GAMES Copyright (®) Ecommerce School
    • Gerações e mais gerações Copyright (®) Ecommerce School
    • 1964 jogos Copyright (®) Ecommerce School
    • Web browsed Games Batalhas medievais 1. Administrar seus recursos 2. Construir suas estruturas 3. Preparar seu exército Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
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    • EVOLUÇÃO NA GESTÃO DE COMUNIDADE Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • Pesquisa da Entertainment Software Association Copyright (®) Ecommerce School
    • Seria as redes sociais, a nova plataforma? Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • Penetração nas residências Copyright (®) Ecommerce School
    • Atividades Copyright (®) Ecommerce School
    • Previsão de faturamento Copyright (®) Ecommerce School
    • Mundos virtuais persistentes Copyright (®) Ecommerce School
    • Tempo virtual e turnos Copyright (®) Ecommerce School
    • Eventos e agenda no mundo real Copyright (®) Ecommerce School
    • Evolução constante do ambiente virtual Ecommerce School Copyright (®)
    • Copyright (®) Ecommerce School
    • Ajuda ao próximo Copyright (®) Ecommerce School
    • Convites Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • Mafia Wars: Snoop Dog Copyright (®) Ecommerce School
    • O ESSENCIAL SOBRE GAMES Copyright (®) Ecommerce School
    • DE GAMES VOCÊ ENTENDE?CONTE ME MAIS SOBRE SUA FAZENDINHA Copyright (®) Ecommerce School
    • Social Games para todos os gostos Copyright (®) Ecommerce School
    • Social games, uma evolução Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
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    • Copyright (®) Ecommerce School
    • Mafia Wars Copyright (®) Ecommerce School
    • FarmVille Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • Zynga Poker Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
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    • Copyright (®) Ecommerce School
    • Atributos básicos Diversão Competição Visual Recompensa Copyright (®) Ecommerce School
    • Competição Copyright (®) Ecommerce School
    • RECOMPENSAS DE VALOR Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • Franquias Copyright (®) Ecommerce School
    • STEAM Copyright (®) Ecommerce School
    • Modelo de negócios Copyright (®) Ecommerce School
    • Perfil comportamental Exploradores SociaisConquistadores Assassinos • Itens raros • Segredos • Amigos • Destruir • Medalhas • Áreas • Ajudar • Competir • Troféus escondidas • Comunidade • Vencer • Extras • Easter Eggs • Grupos • Quebrar • 100% • Mapas • Clãs regras • Destravar • Quebra- • Encontros • Oponentes • Objetivos cabeças • Agenda • Revolta • Missões • Códigos • Ranking • Conclusão • Informações • Eventos fragmentadas • Caos • Trolls Bartle Test of Gamer Psychology Copyright (®) Ecommerce School
    • Conquistadores Copyright (®) Ecommerce School
    • Conquistadores Copyright (®) Ecommerce School
    • Exploradores Copyright (®) Ecommerce School
    • Sociais Copyright (®) Ecommerce School
    • Sociais Copyright (®) Ecommerce School
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    • Assassinos Copyright (®) Ecommerce School
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    • Cuidado com as ideias megalomaníacas Copyright (®) Ecommerce School
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    • Informações Básicas{"id": "783271947","name": "Gabriel Lucas","first_name": "Gabriel","last_name": "Lucas","link": "https://www.facebook.com/ogabiru","username": "ogabiru","gender": "male","locale": "pt_BR"} Copyright (®) Ecommerce School
    • friends_hometownfriends_activities Provides access to the users hometown in the hometown propertyProvides access to the users list of activities as the activities connection user_interestsuser_birthday friends_interestsfriends_birthday Provides access to the users list of interests as the interests connectionProvides access to the birthday with year as the birthday property user_likesPermissões de usuários e amigosuser_checkinsfriends_checkins friends_likes Provides access to the list of all of the pages the user has liked as the likesconnectionProvides read access to the authorized users check-ins or a friends check-ins that the user can see. Interesses user_locationuser_education_history Sobrefriends_education_historyProvides access to education history as theeducation property friends_location Provides access to the users current location as the location property user_notes Atividadesuser_eventsfriends_events Curtir friends_notes Provides access to the users notes as thenotes connection CheckinsProvides access to the list of events the user is attending as the eventsconnectionuser_groups Local user_photos friends_photosfriends_groups Provides access to the photos the user has uploaded, and photos the user has been tagged inuser_hometownEstudoProvides access to the list of groups the user is a member of as the groupsconnection Notas user_questions friends_questionsfriends_hometown Provides access to the questions the user or friend has askeduser_interests EventosProvides access to the users hometown in the hometown property Fotos user_relationships friends_relationshipsfriends_interests Grupos PerguntasProvides access to the users list of interests as the interests connectionuser_likes Provides access to the users family and personal relationships and relationship status user_relationship_details friends_relationship_detailsfriends_likes Residência RelacionamentoProvides access to the list of all of the pages the user has liked as the likesconnection Provides access to the users relationship preferences user_religion_politicsuser_location friends_religion_politicsfriends_location Provides access to the users religious and political affiliationsProvides access to the users current location as the location property user_statususer_notes friends_statusfriends_notes Copyright (®) Ecommerce School Provides access to the users status messages and checkins. Please see the documentation for the location_post table for information
    • friends_hometownProvides access to the users list of activities as the activities connection Provides access to the users hometown in the hometown propertyuser_birthday user_interestsfriends_birthday friends_interestsProvides access to the birthday with year as the birthday property Provides access to the users list of interests as the interests connectionuser_checkins user_likesfriends_checkins Permissões de usuários e amigosProvides read access to the authorized users check-ins or a friends check-ins that the user can see. friends_likes Provides access to the list of all of the pages the user has liked as the likesconnectionuser_education_history user_locationfriends_education_history Detalhes do relacionamentoProvides access to education history as theeducation propertyuser_events friends_location Provides access to the users current location as the location property user_notesfriends_events Religião e PolíticaProvides access to the list of events the user is attending as the eventsconnection friends_notes Provides access to the users notes as thenotes connectionuser_groupsfriends_groups Status user_photos friends_photosProvides access to the list of groups the user is a member of as the groupsconnection Provides access to the photos the user has uploaded, and photos the user has been tagged inuser_hometownfriends_hometown Videos user_questions friends_questionsProvides access to the users hometown in the hometown property Provides access to the questions the user or friend has askeduser_interestsfriends_interests Website user_relationships friends_relationshipsProvides access to the users list of interests as the interests connectionuser_likesfriends_likes Trabalho Provides access to the users family and personal relationships and relationship status user_relationship_details friends_relationship_details E-mailProvides access to the list of all of the pages the user has liked as the likesconnection Provides access to the users relationship preferencesuser_location user_religion_politicsfriends_location friends_religion_politicsProvides access to the users current location as the location property Provides access to the users religious and political affiliationsuser_notes user_statusfriends_notes friends_statusProvides access to the users notes as thenotes connection Copyright (®) Ecommerce School Provides access to the users status messages and checkins. Please see the documentation for the location_post table for information
    • friends_hometownuser_activities Provides access to the users hometown in the hometown propertyfriends_activities user_interestsProvides access to the users list of activities as the activities connection friends_interestsuser_birthday Provides access to the users list of interests as the interests connectionfriends_birthday user_likesProvides access to the birthday with year as the birthday property friends_likesuser_checkins Provides access to the list of all of the pages the user has liked as the likesconnectionfriends_checkins user_locationProvides read access to the authorized users check-ins or a friends check-ins that the user can see. friends_locationuser_education_history Provides access to the users current location as the location propertyfriends_education_history ListasProvides access to education history as theeducation propertyuser_events user_notes friends_notes Insights Provides access to the users notes as thenotes connectionfriends_events user_photosProvides access to the list of events the user is attending as the eventsconnection friends_photos Mensagensuser_groups Provides access to the photos the user has uploaded, and photos the user has been tagged infriends_groups user_questionsProvides access to the list of groups the user is a member of as the groupsconnection friends_questionsuser_hometownfriends_hometown Convites Provides access to the questions the user or friend has asked user_relationshipsProvides access to the users hometown in the hometown property friends_relationshipsuser_interestsfriends_interests Stream Provides access to the users family and personal relationships and relationship status user_relationship_details Presença (online/offline)Provides access to the users list of interests as the interests connection friends_relationship_detailsuser_likes Provides access to the users relationship preferencesfriends_likes user_religion_politicsProvides access to the list of all of the pages the user has liked as the likesconnection friends_religion_politicsuser_location Provides access to the users religious and political affiliationsfriends_location user_statusProvides access to the users current location as the location property friends_statususer_notes Copyright (®) Ecommerce School Provides access to the users status messages and checkins. Please see the documentation for the location_post table for information
    • friends_hometownProvides access to the "About Me" section of the profile in the about property Provides access to the users hometown in the hometown propertyuser_activities user_interestsfriends_activities friends_interestsProvides access to the users list of activities as the activities connection Provides access to the users list of interests as the interests connectionuser_birthday user_likesfriends_birthday friends_likesProvides access to the birthday with year as the birthday property Provides access to the list of all of the pages the user has liked as the likesconnectionuser_checkins user_locationfriends_checkins friends_locationProvides read access to the authorized users check-ins or a friends check-ins that the user can see. Provides access to the users current location as the location propertyuser_education_historyLogin para integração com Chat user_notesfriends_education_history friends_notes Gerenciar AdsProvides access to education history as theeducation property Provides access to the users notes as thenotes connectionuser_events user_photosfriends_events Criar EventoProvides access to the list of events the user is attending as the eventsconnection friends_photos Provides access to the photos the user has uploaded, and photos the user has been tagged in Gerenciar Listasuser_groups user_questionsfriends_groups friends_questionsProvides access to the list of groups the user is a member of as the groupsconnectionuser_hometown Gerenciar Notificações Provides access to the questions the user or friend has asked user_relationshipsfriends_hometown Publicar na linha de tempo friends_relationshipsProvides access to the users hometown in the hometown property Provides access to the users family and personal relationships and relationship statususer_interests user_relationship_detailsfriends_interestsProvides access to the users list of interests as the interests connection Responder eventos friends_relationship_details Provides access to the users relationship preferencesuser_likesfriends_likes Gerenciar Páginas user_religion_politics friends_religion_politicsProvides access to the list of all of the pages the user has liked as the likesconnection Provides access to the users religious and political affiliationsuser_location user_statusfriends_location friends_statusProvides access to the users current location as the location property Copyright (®) Ecommerce School Provides access to the users status messages and checkins. Please see the documentation for the location_post table for information
    • Copyright (®) Ecommerce School
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    • EXEMPLOS DE SITE DE JOGOS ONLINE SITE 1 SITE 2 SITE 3 Copyright (®) Ecommerce School
    • Perfil dos jogadores Copyright (®) Ecommerce School
    • Perfil dos jogadores Copyright (®) Ecommerce School
    • Perfil Lan House Fonte PNAD IBGE 2008 Copyright (®) Ecommerce School
    • Bruno Cicanci, Engenheiro de SoftwareEletronic Arts Brasil“Existem características como diversão, desafios,recompensas e socialização, que podem ser aplicadosem outros mercados, principalmente em marketing,empresas podem ter uma imersão maior em suascampanhas” Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • Ações internacionais - Filipinas Copyright (®) Ecommerce School
    • Advertising In-games - Minions Copyright (®) Ecommerce School
    • Advertising In-game Copyright (®) Ecommerce School
    • Evento in-games Copyright (®) Ecommerce School
    • Launch Screen Copyright (®) Ecommerce School
    • Ações Internacionais – Japão e Korea Copyright (®) Ecommerce School
    • Advergames – Battle of the Cheetos Copyright (®) Ecommerce School
    • Advergames Copyright (®) Ecommerce School
    • • GagaVille in FarmVille, Exclusive Access to Music Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
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    • TV DIGITAL? Copyright (®) Ecommerce School
    • MOBILE? Copyright (®) Ecommerce School
    • REALIDADE AUMENTADA? Copyright (®) Ecommerce School
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    • MECÂNICA – Conquistas (Achivements) Diversão CGU Lealdade Conquista Influência Engajar Tempo Copyright (®) Ecommerce School
    • Conquistas (Achivements) Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • MECÂNICA – Combos Diversão Status Desafio Combos e BônusHabilidade Viral CGU Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • MECÂNICA – Informações Fragmentadas Diversão Desafio Informações Fragmentadas SEO Exploração Copyright (®) Ecommerce School
    • Alternate Reality Games ONLINE Quebra- Quebra- cabeças cabeças Mini games Colaborativos Jogos de pesquisa Clássicos INDIVIDUAL GRUPO Missões Flash Mobs urbanas Grupo Caça ao investigativo tesouro MUNDO REAL Copyright (®) Ecommerce School
    • MECÂNICA – Nível Copyright (®) Ecommerce School
    • MECÂNICA – Medo de perder Lealdade Influência Medo de perder Engajamento Copyright (®) Ecommerce School
    • MECÂNICA – Missões Diversão CGU Lealdade Missões Influência Engajar Tempo Copyright (®) Ecommerce School
    • RECOMPENSA X TAREFA Recompensas Tarefas Diversão Presença física Status Tempo Lucro Investimento Poderes especiais Dificuldade Copyright (®) Ecommerce School
    • MECÂNICA: STATUS Copyright (®) Ecommerce School
    • MECÂNICA – Pontuação / Ranking Copyright (®) Ecommerce School
    • MECÂNICA – Colaboração Copyright (®) Ecommerce School
    • Outras Mecânicas Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • Dennis Kerr, Diretor deTecnologia da PalmSoft“A popularização do Gamificationvai ajudar a quebrar o estigma deque tudo que é jogo ou parecejogo é só brincadeira e trabalharcom isso não é uma profissãoséria” Copyright (®) Ecommerce School
    • Comunidade de games “indie” Copyright (®) Ecommerce School
    • Gamification @ Newgrounds Copyright (®) Ecommerce School
    • Newgrounds Copyright (®) Ecommerce School
    • Crowdsourcing @ Steam Copyright (®) Ecommerce School
    • Crowdsourcing @ Steam Copyright (®) Ecommerce School
    • Copyright (®) Ecommerce School
    • Contato Juliano Kimura akira@julianokimura.com www.julianokimura.com @julianokimura 147 Copyright (®) Ecommerce School
    • Bibliografia• A Bíblia da Inovação – Kotler e Trias • http://www.mpogd.com/• Enciclopédia da Nuvem – Luli RadFahrer • http://pt.bigpoint.com/• A Biblia do Marketing – Kotler & Keller • http://www.puzzlepirates.com/ • http://www.casualgamesassociation.org/• http://www.julianokimura.com • http://datamining.typepad.com• http://gamification.org • http://venturebeat.com• http://games.digitalchocolate.com • http://www.youtube.com• http://www.playfish.com • http://mikeabundo.com• http://en.wikipedia.org/wiki/Social_network_game• http://method.com• http://www.unilestemg.br• http://www.inovadoresespm.com.br• http://www.skylanders.com• http://www.onlineuniversities.com• http://www.insidesocialgames.com• http://www.wcg.com• http://pt.wikipedia.org• http://www.buddypoke.com/• http://investor.ea.com/ 148 Copyright (®) Ecommerce School