This is a report that has been created by a group of international Master in Marketing students of the Università della Svizzera italiana for the Digital Marketing course. The intention was to evaluate the social media performance of three Swiss brands in the luxury watch industry; create a report and promote it on the Web 2.0. We hope you enjoy reading it and we are awaiting your comments, critics, suggestions etc.
Thank you very much,
The Social Media Watchdogs