Masterclass in Social Leadership 2014 (march 2014) v1

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This is the slide deck from my one day 'Masterclass in Social Leadership', London, March 2014.

Social Leadership is a style of leadership for the Social Age. In this one day workshop, we run through the nine components of the NET Model of Social Leadership and look at how to develop these core skills.

This workshop includes a detailed exploration of the Social Age, how we engage in communities and form narratives as we do so.

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Masterclass in Social Leadership 2014 (march 2014) v1

  1. 1. Masterclass: Social Leadership Julian Stodd BSc (hons) MA March 2014 ! A journey through the NET Model ! www.julianstodd.wordpress.com @julianstodd Copyright Julian Stodd 2013 Part 1: Foundations
  2. 2. Introductions
  3. 3. Agenda • 09:30 - 10:45 Foundations of Social Leadership • 11.15 - 12:30 Narrative & Engagement • 12:30 - 13:30 Lunch • 13:30 - 14:45 Technology • 15:15 - 16:30 Strategy & Agility Copyright Julian Stodd 2013
  4. 4. Part 1: Foundations We live in constant flux: the ecosystem of the Social Age requires agility.
  5. 5. What have you done differently in the last ten years? • How we work • How we communicate • How we learn
  6. 6. The Social Age of Learning Copyright Julian Stodd 2013
  7. 7. The Social Age • Where knowledge is no longer enough... • It's about ability to create meaning... • and do it again, tomorrow, differently. • Agility: of thought and in action • Facilitated by technology. Framed by an evolved social contract • Change is constant • Reputation subverts formal hierarchy
  8. 8. An evolving relationship with knowledge Copyright Julian Stodd 2013
  9. 9. Finding the meaning is a core Social Age Skill Copyright Julian Stodd 2013
  10. 10. What sources of knowledge do you trust?
  11. 11. How do you use your communities?
  12. 12. Socially Collaborative Technology Copyright Julian Stodd 2013
  13. 13. What's your experience of technology? • At work • Socially
  14. 14. Recap
  15. 15. Which brings us to... Social Leadership
  16. 16. Social Leadership • Social Leadership is an addition, not an alternative to formal models • Social Leaders need to be strong in formal as well as social spaces
  17. 17. Copyright Julian Stodd 2013
  18. 18. Copyright Julian Stodd 2013
  19. 19. The NET Model of Social Leadership Copyright Julian Stodd 2013
  20. 20. Part 2: Narrative and Engagement
  21. 21. The NET Model of Social Leadership Copyright Julian Stodd 2013
  22. 22. The NET Model of Social Leadership Copyright Julian Stodd 2013
  23. 23. The NET Model of Social Leadership Copyright Julian Stodd 2013
  24. 24. The NET Model of Social Leadership Copyright Julian Stodd 2013
  25. 25. Curation
  26. 26. How do leader's choose a space? • Technical • Financial • Nurturing • Subject Matter Expert
  27. 27. Copyright Julian Stodd 2013
  28. 28. Curation Copyright Julian Stodd 2013
  29. 29. What should we consider around Interpretation?
  30. 30. Storytelling
  31. 31. Copyright Julian Stodd 2013
  32. 32. Storytelling Copyright Julian Stodd 2013
  33. 33. What does Authenticity mean to you?
  34. 34. Stance • Social Leaders actively choose a stance and tone of voice • This can be grounded in different spaces • We can choose to take a formal or social role
  35. 35. Narrative and Story Copyright Julian Stodd 2013
  36. 36. Narrative and Story Copyright Julian Stodd 2013
  37. 37. Storytelling method Copyright Julian Stodd 2013
  38. 38. What makes stories magnetic?
  39. 39. A story about stories Copyright Julian Stodd 2013
  40. 40. Sharing
  41. 41. Relevance cuts through noise Copyright Julian Stodd 2013
  42. 42. Sharing for Social Leadership Copyright Julian Stodd 2013
  43. 43. The NET Model of Social Leadership Copyright Julian Stodd 2013
  44. 44. Community
  45. 45. Copyright Julian Stodd 2013
  46. 46. Where are your communities? Copyright Julian Stodd 2013
  47. 47. The purpose of community Copyright Julian Stodd 2013
  48. 48. Which is most important to you?
  49. 49. Your role in community Copyright Julian Stodd 2013
  50. 50. Recap: where are your communities?
  51. 51. Reputation
  52. 52. Reputation in Social Leadership Copyright Julian Stodd 2013
  53. 53. Reputation • Reputation is forged in communities through our storytelling and sharing • It's the source of social authority • Reputation is forged over time: consitancy counts
  54. 54. How can you build reputation?
  55. 55. Active Reputation Management Copyright Julian Stodd 2013
  56. 56. Reputation • There's a process of active reputation management • Social Leaders need to create spaces to reflect and narrate their learning
  57. 57. Active Reputation model Copyright Julian Stodd 2013
  58. 58. Authority
  59. 59. What are the strengths of different sources of authority? • Positional • Subject matter • Longevity
  60. 60. Authority • Authority is founded upon reputation • Contextual and consensual • Exercised in formal and social spaces
  61. 61. Part 3: Technology We live in constant flux: the ecosystem of the Social Age requires agility.
  62. 62. The NET Model of Social Leadership Copyright Julian Stodd 2013
  63. 63. The NET Model of Social Leadership Copyright Julian Stodd 2013
  64. 64. Copyright Julian Stodd 2013
  65. 65. Co-Creation
  66. 66. Where do you get your challenge from?
  67. 67. Social Capital
  68. 68. Social Capital • One's ability to survive and thrive in these spaces • Social Leaders have high social capital • Social Leaders develop this in others • And recognise the risks of disenfranchisement
  69. 69. How are people disenfranchised?
  70. 70. Social Capital • As technology facilitates us to be more effective, the risk of being left behind grows ever greater • Social Leaders help close this gap • They actively reach out
  71. 71. Collaboration
  72. 72. Collaboration • Social Leaders collaborate widely • They are fluid in how, why and when • They collaborate without expectation of immediate reciprocity • They are humble enough to learn
  73. 73. What is the biggest barrier to collaboration? ! • Lethargy • Hierarchy • Secrecy • Infrastructure •
  74. 74. Agility
  75. 75. Copyright Julian Stodd 2013
  76. 76. Agililty, Creativity and Innovation • In the Social Age, only the agile will survive • It's about creating spaces for experimentation • You can't mitigate for creativity with process • Organisations can fall into the gap between process and excellence
  77. 77. Embedding Social Leadership • Create spaces for rehearsal • Permissive environments to play • Space for mistakes • Consider the permanence of mistakes • A fair social contract
  78. 78. Copyright Julian Stodd 2013
  79. 79. STAY IN TOUCH • @julianstodd • www.julianstodd.wordpress.com ! • www.SeaSaltLearning.com ! • All materials © Julian Stodd under a Creative Commons license

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