Gen Y: New Dawn for work, play, identity


Published on

1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Gen Y: New Dawn for work, play, identity

  1. 1. Gen Y: New Dawn for work, play, identity 1
  2. 2. THE THIRD ANNUAL CISCO CONNECTED WORLD TECHNOLOGY REPORT COLLEGE STUDENTS INFORMATION TECHNOLOGY and WORKERS PROFESSIONALS Ages 18 to 30The survey was translated into local languages and conducted in August 2012 across 18 countries to gain approximately 100 completes for each subgroup in each country18 Countries: United States, Canada, Mexico, Brazil, Argentina, United Kingdom, France, Germany, Netherlands, Russia, Poland, Turkey, South Africa, Korea, India, China, Japan, Australia 2
  3. 3. THEN NOWNewspaper TVCell phone PC 3
  4. 4. Smartphones rival laptops as apreferred device by Gen Y. vs.60% of Gen Y compulsively checktheir smart phones for emails,texts or social media updates. TEXTOver two out of five would feel“anxious, like part of me wasmissing” if they couldn’t checktheir smart phones constantly.Two out of three spend equal ormore time online with friends thanin person 4
  5. 5. If you had to choose only one device, what would it be? favored laptops preferred smartphoneSmartphones rated twice as popular as desktop PCAnd three times as popular as a tablet. 5
  6. 6. Check smartphone Gen Y Dress Eat Brush teeth“It’s an important part ofthe morning routinegetting ready for work orschool. 6
  7. 7. Where are smart phones used?3 out of 4 Over 1 out of 3Nearly half Almost 1 out of 5 Watch out! 7
  8. 8. 60%compulsively check theirsmartphones for updates TEXTWomen are moredriven to connect Compulsive checkers 8
  9. 9. 42%“would feel anxious,like part of me wasmissing”if they couldn’t checktheir smart phonesconstantly. 60% Wish they didn’t feel so compelled 9
  10. 10. Over 50%Nearly 70% Mainly for games & entertainment“smartphone appsare important to my 27%daily life” Mainly for work How many apps do you need? 60% 20%Use 1 to 9 apps regularly use 10 to 25 apps regularly 10
  11. 11. have a Facebook account41% update Facebook 1 in 10 have Facebookat least once a day always up. Over 1 in 5 update Facebook several times a day 11
  12. 12. GENDER DIFFERENCESpend more timewith friends online of menthan in person. Spend more time with friendsSpend equal or more timeonline with friends than in of womenperson 12
  13. 13. “most people have (81%) completely different online vs. offlineBelieve people have identities”different online andoffline identities “my online and offline identities are the same” 13
  14. 14. Almost upload have a tweet atupload photos to videos to share Twitter account. least once a day.share or store on or store oninternet sites. internet sites. Video is a big contributor •  Over 4 billion hours of video are watched each month on YouTube •  More than 20% of global YouTube views come from mobile devices •  72 hours of video are uploaded to YouTube every minute •  70% of YouTube traffic comes from outside the US Source: YouTube website 14
  15. 15. 57% will share email address to get discounts and sale noticesshop online 3 out of 5 rely on customer reviews for online shopping But 75% do not trust most internet sites to keep data secure 15
  16. 16. 40%“say that company policyforbids using company-owneddevices for personal activities”71% don’t obey policies almost 3 out of 450% of “our employees obey theIT professionals policies on personal use”believe 16
  17. 17. New applications can directly feed data fromsensors on devices to smartphonesExample: Asthma inhaler with a sensorsends data directly to child’s smartphone, letting him know if he is using toomuch medication.Or sending an alert that there is possiblya situation that is worseningData can also be sent to parents to alert themShared data locates events or geographic sites thatare dangerous for asthmatics 17
  18. 18. As more and more people, devices, and sensors connect to theInternet, the volume and potential value of all the data generatedby those connections grows exponentially. Stay tuned for the next CCWTR chapters… 18