Business Model Canvas:
Generische Geschäftsmodelltypen

© ZU | 2012-07
Generische Geschäftsmodelltypen

The Long Tail
- YouTube
- Netflix
- Ebay

Freemium
- Skype
- Dropbox
- Flickr

Multi-Side...
The Long Tail
The hits now compete with an
infinite number of niche
markets, of any size. And
consumers are increasingly
f...
General Company Information
General Information

Website
Category

Consumer Web

Employees

15,000

Founded

9/95

Descrip...
Funding and Exit
Funding

TOTAL

$6.7M

VENTURE FUNDING TOTAL

$6.7M

Venture Round, 6/97 | Benchmark
Exit

Public
Date

5...
Acquisitions
Selected Acquisitions
Hunch, 11/11
GSI Commerce, 6/11

$2.4B

brands4friends, 12/10

$200M

Den Bla Avis, 10/...
Stock Chart

7

© ZU | 2012-07
Revenue and P/L Overview

http://techcrunch.com/2012/10/17/ebays-q3-thanks-to-marketplace-and-paypal-growthrevenue-up-15-p...
Unique Visitors

9

© ZU | 2012-07
Business Model

"What ever it is, you can get it on eBay.“
Former company slogan

http://raihan30097405.blogspot.de/2012/0...
Business Model Canvas

11

© ZU | 2012-07
Marketplace Operating Metrics
http://files.sharehold
er.com/downloads/e
bay/2260199227x0x
606332/6dbac17078c6-42ef-a218807...
Sales According to Segments

13

© ZU | 2012-07
Latest News
After launching its same day delivery service in San Francisco a few weeks ago,
eBay is debuting “eBay Now” in...
Latest News
Once the item is logged by eBay, it is then up to the seller to come up with a fair
price to get the item sold...
Freemium

In the freemium model a
small base of customers
paying for a premium
service subsidizes a
large base of non-payi...
General Company Information
General Information

Website
Category

Software

Employees

500 (2010)

Founded

8/03

Descrip...
Funding and Exit
Funding
TOTAL

$19.1M

VENTURE FUNDING TOTAL

$19.1M

Angel, 1/02 | Draper Richards

$250k

Series A, 8/0...
Acquisitions and Investments
Selected Acquisitions
Total

$150M

GroupMe, 8/11

undisclosed

Qik, 1/11

$150

Investments
...
Unique Visitors

20

© ZU | 2012-07
Business Model Canvas

21

© ZU | 2012-07
Free vs. Premium

22

© ZU | 2012-07
Free vs. Premium Plan

23

© ZU | 2012-07
Free vs. Premium Customers

24

© ZU | 2012-07
Skype Usage
Registered Users
June 2012 – 250M
October 2011 – 200M
December 2011 – 150M
Downloaded Skype Clients
3.200M dow...
Latest News
Skype has long been talking about the different ways that it could monetize its
calling and messaging platform...
Latest News
In case you thought Skype may be slowing down while settling into being a part of
Microsoft and recently celeb...
Multi-Sided Platform
Multi-sided platform
(MSP): an organization
that creates value primarily
by enabling direct
interacti...
General Company Information
General Information

Website
Category

Consumer Web

Employees

1,000

Founded

2/04

Descript...
Funding
Funding
TOTAL

$2.24B

VENTURE FUNDING TOTAL

$2.24B

Angel, 9/04 | Peter Thiel | Reid Hoffman

$500k

Series A, 5...
Exit
Exit

Public
Date

5/12

Raised

$16B

Post IPO Valuation

31

NASDAQ:FB

$2.74B

© ZU | 2012-07
Acquisitions
Selected Acquisitions
Total
Face.com, 11/12

$60M

Bolt | Peters, 6/12

$50M

Karma, 5/12

undisclosed

Tagti...
Unique Visitors

33

© ZU | 2012-07
Stock Chart

34

© ZU | 2012-07
Business Model Canvas

35

© ZU | 2012-07
User Generated Content
In many companies, hiring paid or unpaid interns
is a source of scale, or even off shoring work to
...
Facebook User Data



1 billion active monthly user 1.13 trillion Likes



140.3 billion friend connections



219 bill...
Facebook Statistics by Country
1

United States

168.800.560 +978 660

+0.58%

54.41%

2

Brazil

64.688.240

+5 155 300

...
Latest News
For now, Facebook uses aggregated information about the lives of its hundreds of
millions of users to place re...
Latest News
Facebook answered the big question of whether it’s transitioning to become a
mobile ad company by noting in to...
Bait-and-Hook

“As everyone knows, safety
razor manufacturers
derive the bulk of their profit,
not from razors, but from t...
General Brand Information
General Information
Website
Category

Consumer Goods

Employees

29.000 (2004)

Founded

1901

C...
Business Model Canvas

43

© ZU | 2012-07
Price Politics

44

http://www.dailymail.co.uk/news/article-1191456/Sharp-practiceThe-razor-heads-cost-just-5p-make-sell-2...
Sponsoring
The AFC East Champion New England Patriots recognize there is no debate that the
best shave comes from Gillette...
Latest News
I don’t know if you’ve bought razors lately, but this is astoundingly cheap. In fact,
razor blades are the cli...
Latest News
Oh now this is rich. Gillette—I think they’re up to 44 blades per razor now—has teamed
up with WWE to promote ...
Subscription Commerce

A number of companies
are emerging to build
businesses with recurring
revenue streams based
on serv...
General Company Information
General Information
Website
Category

Consumer Web

Description

49

birchbox.com/

A beauty p...
Funding and Acquisition
Funding
TOTAL

$11.9M

VENTURE FUNDING TOTAL
$11.9M
Seed, 10/10 | First Round Capital | Accel Part...
Unique Visitors

51

© ZU | 2012-07
Business Model Canvas

52

© ZU | 2012-07
Birchboxes

53

© ZU | 2012-07
Beauty Product Industry

http://de.slideshare.net/AnnaPietka/birchbox-the-perfect-subscription-business-13899217

54

© ZU...
Business Model Validation
Birchbox, the New York City-based startup that provides a monthly delivery service of
beauty and...
Statistics

http://de.slideshare.net/AnnaPietka/birchbox-the-perfect-subscription-business-13899217

56

© ZU | 2012-07
Latest News
If you’re familiar with Birchbox — the subscription service that delivers boxes of
cosmetics and beauty produc...
Latest News
Birchbox.com, a subscription service that ships monthly mystery boxes containing a
handful of beauty products ...
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Business Model Canvas: Generische Geschäftsmodelltypen

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Für den Workshop des Entrepreneurs Club an der Zeppelin Universität Friedrichshafen.

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Business Model Canvas: Generische Geschäftsmodelltypen

  1. 1. Business Model Canvas: Generische Geschäftsmodelltypen © ZU | 2012-07
  2. 2. Generische Geschäftsmodelltypen The Long Tail - YouTube - Netflix - Ebay Freemium - Skype - Dropbox - Flickr Multi-Sided Platforms - Facebook - Match.com - Apple (iPhone) Open Business - Innocentive - Xerox PARC - P&G Connect+Develop Bait-and-Hook - The Gillette Company - Lexmark - Company Subscription Commerce - Black Socks - Birchbox - XBox © ZU | 2012-07
  3. 3. The Long Tail The hits now compete with an infinite number of niche markets, of any size. And consumers are increasingly favoring the one with the most choice. The era of onesize-fits-all is ending, and in its place is something new, a market of multitudes. (Anderson 2006) © ZU | 2012-07
  4. 4. General Company Information General Information Website Category Consumer Web Employees 15,000 Founded 9/95 Description 4 ebay.com Online Marketplace © ZU | 2012-07
  5. 5. Funding and Exit Funding TOTAL $6.7M VENTURE FUNDING TOTAL $6.7M Venture Round, 6/97 | Benchmark Exit Public Date 5 NASDAQ:EBAY 10/98 © ZU | 2012-07
  6. 6. Acquisitions Selected Acquisitions Hunch, 11/11 GSI Commerce, 6/11 $2.4B brands4friends, 12/10 $200M Den Bla Avis, 10/08 $380M Bill Me Later, 10/08 $945M StubHub, 1/07 $310M Skype, 9/05 $2.6B Shopping.com, 6/05 $620M Rent.com, 12/04 $415M Marktplaats.nl, 11/04 $290M PayPal, 7/02 $1.5B Jump, 7/98 6 $80M undisclosed © ZU | 2012-07
  7. 7. Stock Chart 7 © ZU | 2012-07
  8. 8. Revenue and P/L Overview http://techcrunch.com/2012/10/17/ebays-q3-thanks-to-marketplace-and-paypal-growthrevenue-up-15-percent-to-3-4b/ 8 © ZU | 2012-07
  9. 9. Unique Visitors 9 © ZU | 2012-07
  10. 10. Business Model "What ever it is, you can get it on eBay.“ Former company slogan http://raihan30097405.blogspot.de/2012/09/blog-8-online-auction.html 10 © ZU | 2012-07
  11. 11. Business Model Canvas 11 © ZU | 2012-07
  12. 12. Marketplace Operating Metrics http://files.sharehold er.com/downloads/e bay/2260199227x0x 606332/6dbac17078c6-42ef-a21880791100cc34/eBay _Q312EarningsDec k_VFinal.pdf 12 © ZU | 2012-07
  13. 13. Sales According to Segments 13 © ZU | 2012-07
  14. 14. Latest News After launching its same day delivery service in San Francisco a few weeks ago, eBay is debuting “eBay Now” in New York City. Users in the area can download the new apphere. http://techcrunch.com/2012/11/15/after-launching-in-sf-ebay-brings-same-day-delivery-serviceto-new-york/ It’s not easy for a $63 billion company to make a successful pivot, but if eBay manages to pull it off, it will be one for the history books. The e-commerce giant has been shifting focus from being primarily a marketplace to a mobile commerce giant with a dash of personalization. And there are serious signs of life. eBay did a staggering $5 billion in mobile commerce last year and expects to see $10 billion in transactions on mobile devices this year. http://techcrunch.com/2012/10/07/ebay-battles-back-with-mobile-local-personalization-and-amore-streamlined-paypal/ 14 © ZU | 2012-07
  15. 15. Latest News Once the item is logged by eBay, it is then up to the seller to come up with a fair price to get the item sold, keeping in mind that the pick-up program takes a 25 percent cut. In the future, Singh expected to experiment with charging a fee for the pick-up service, as well, to see if consumers would still be interested. http://allthingsd.com/20130102/ebay-tries-two-new-ways-to-sell-drop-off-points-and-home-pickup/ So here’s the new version, which the company is rolling out to all its U.S. users over the next 100 days. If you can’t see it on your browser, you can get a pretty good sense of it by heading to Pinterest or any of the other visually-oriented shopping/browsing/collecting sites that have sprung up in the past few years. http://allthingsd.com/20121010/live-from-new-york-ebay-has-cool-stuff-to-show-off/ 15 © ZU | 2012-07
  16. 16. Freemium In the freemium model a small base of customers paying for a premium service subsidizes a large base of non-paying customers. (Osterwalder and Pigneur 2010) 16 © ZU | 2012-07
  17. 17. General Company Information General Information Website Category Software Employees 500 (2010) Founded 8/03 Description 17 skype.com VoIP Software © ZU | 2012-07
  18. 18. Funding and Exit Funding TOTAL $19.1M VENTURE FUNDING TOTAL $19.1M Angel, 1/02 | Draper Richards $250k Series A, 8/03 | Bessemer Venture Partners undisclosed Series B, 3/04 | Draper Fisher Jurvetson (DFJ) | Index Ventures $18.8M DEBT TOTAL $50M Debt, 11/09 | eBay | Andreessen Horowitz | Silver Lake Partners $50M Exit Acquired by Price $8.5B Date 5/11 Terms 18 Microsoft Cash © ZU | 2012-07
  19. 19. Acquisitions and Investments Selected Acquisitions Total $150M GroupMe, 8/11 undisclosed Qik, 1/11 $150 Investments Rdio, 10/09 TrialPay, 2/07 undisclosed Fon, 2/06 19 undisclosed undisclosed © ZU | 2012-07
  20. 20. Unique Visitors 20 © ZU | 2012-07
  21. 21. Business Model Canvas 21 © ZU | 2012-07
  22. 22. Free vs. Premium 22 © ZU | 2012-07
  23. 23. Free vs. Premium Plan 23 © ZU | 2012-07
  24. 24. Free vs. Premium Customers 24 © ZU | 2012-07
  25. 25. Skype Usage Registered Users June 2012 – 250M October 2011 – 200M December 2011 – 150M Downloaded Skype Clients 3.200M downloads (Oct. 2012) Source: http://techcrunch.com/2012/10/14/skypereaches-a-45m-concurrent-user-peak-and-whatlooks-like-a-new-stage-of-momentum/ 25 © ZU | 2012-07
  26. 26. Latest News Skype has long been talking about the different ways that it could monetize its calling and messaging platform. Now, with Microsoft as its owner and 280 million monthly users passing through its voice, video and messaging network, it looks like it is getting serious. Today the company unveiled Skype Ads for Windows 8, a new initiative it plans to launch formally in 2013 that will see a number of new ad formats enter the service that play on social interactivity. http://techcrunch.com/2012/11/15/skype-ad/ Skype now has 280 million monthly users, and mobile a been a major part of Skype’s growth story in the last few years. The company’s iPhone app is regularly near the top of the rankings for Apple’s free apps, and Skype is still expanding to new horizons for the service, for example, offering WiFi and a new app for the tablet-focused Windows 8, a stablemate at Microsoft. Today, though, it’s the turn of Android, with the release of Skype 3.0. This is the company’s biggest upgrade to the Android app in over a year, and like the Windows 8 release, this one was built with tablets in mind. http://techcrunch.com/2012/11/20/skype-updates-its-android-app-nowtablet-optimized-and-upgraded-its-silk-audio-codec/ 26 © ZU | 2012-07
  27. 27. Latest News In case you thought Skype may be slowing down while settling into being a part of Microsoft and recently celebrating its ninth birthday, here are some numbers that seem to indicate otherwise: Last week, Skype reached a new peak of 45,469,977 concurrent users online, part of a strong run for the peer-to-peer voice/video/chat service this year. Overall it has seen an increase of 70 percent so far in 2012, compared to growth of around 30 percent for the same period in 2011. http://techcrunch.com/2012/10/14/skype-reaches-a-45m-concurrent-user-peak-and-what-looks-like-a-newstage-of-momentum/ Bates announced that Skype is a quarter of the way there (1B users), with 250 million monthly connected users, up from 170 million when Microsoft’s $8.5 billion deal closed eight months ago. To get the rest of the way, Bates said Skype is emphasizing two areas of growth: Mobile phones and the living room. “I like to think of Skype as the virtual kitchen table,” Bates said. “Ultimately, videoconferencing isn’t defined by one device. We see the world having it where you want and when you want it. The living room is an important area.” http://allthingsd.com/20120531/skypes-tony-bates-says-the-goal-is-to-get-billions-of-active-users/ 27 © ZU | 2012-07
  28. 28. Multi-Sided Platform Multi-sided platform (MSP): an organization that creates value primarily by enabling direct interactions between two (or more) distinct types of affiliated customers. (Hagiu and Wright 2011) 28 © ZU | 2012-07
  29. 29. General Company Information General Information Website Category Consumer Web Employees 1,000 Founded 2/04 Description 29 facebook.com Social network © ZU | 2012-07
  30. 30. Funding Funding TOTAL $2.24B VENTURE FUNDING TOTAL $2.24B Angel, 9/04 | Peter Thiel | Reid Hoffman $500k Series A, 5/05 | Accel Partners | Mark Pincus | Reid Hoffman $12.7M Series B, 4/06 | Greylock Partners | Meritech Capital Partners | Founders Fund $27.5M Series C, 10/07 | Microsoft Series C, 11/07 | Li Ka-shing | Horizons Ventures $60M Series C, 1/08 | European Founders Fund $15M Series C, 3/08 | Li Ka-shing | Horizons Ventures $60M Series D, 5/09 |Digital Sky Technologies $200M Venture Round, 6/10 | Elevation Partners $120M Venture Round, 1/11 | Goldman Sachs | Digital Sky Technologies 30 $240M $1.5B © ZU | 2012-07
  31. 31. Exit Exit Public Date 5/12 Raised $16B Post IPO Valuation 31 NASDAQ:FB $2.74B © ZU | 2012-07
  32. 32. Acquisitions Selected Acquisitions Total Face.com, 11/12 $60M Bolt | Peters, 6/12 $50M Karma, 5/12 undisclosed Tagtile, 4/12 undisclosed Instagram, 4/12 $1.01B Friend.ly, 3/12 undisclosed drop.io, 10/10 undisclosed Nextstop, 9/10 $2.5M Chai Labs, 8/10 $10M ShareGrove, 5/10 undisclosed FriendFeed, 8/09 32 $1.18B $47.5M © ZU | 2012-07
  33. 33. Unique Visitors 33 © ZU | 2012-07
  34. 34. Stock Chart 34 © ZU | 2012-07
  35. 35. Business Model Canvas 35 © ZU | 2012-07
  36. 36. User Generated Content In many companies, hiring paid or unpaid interns is a source of scale, or even off shoring work to developing regions. In the case of Facebook, there are 900,000,000+ unpaid members that are generating meaningful content and value to each other. http://www.webstrategist.com/blog/2012/05/19/facebook-a-brilliantbusiness-model/ http://www.scribd.com/doc/57043299/Journalists-and-Facebook 36 © ZU | 2012-07
  37. 37. Facebook User Data  1 billion active monthly user 1.13 trillion Likes  140.3 billion friend connections  219 billion photos uploaded,  17 billion location-tagged posts  62.6 million songs played some 22 billion times. http://techcrunch.com/2012/10/04/facebook-tops-1-billion-monthly-users-ceomark-zuckerberg-shares-a-personal-note/ 37 © ZU | 2012-07
  38. 38. Facebook Statistics by Country 1 United States 168.800.560 +978 660 +0.58% 54.41% 2 Brazil 64.688.240 +5 155 300 +7.97% 32.17% 3 India 62.697.100 +3 471 840 +5.54% 5.34% 4 Indonesia 51.552.340 +1 761 040 +3.42% 21.22% 5 Mexico 40.225.740 +1 427 840 +3.55% 35.77% 6 United Kingdom 33.173.320 +68 400 +0.21% 53.21% 7 Turkey 32.136.140 +643 500 +2.00% 41.30% 8 Philippines 30.080.580 +199 920 +0.66% 30.11% 9 France 25.654.960 +314 800 +1.23% 39.61% 10 Germany 25.345.920 +532 600 +2.10% 30.98% http://www.socialbakers.com/facebook-statistics/ 38 © ZU | 2012-07
  39. 39. Latest News For now, Facebook uses aggregated information about the lives of its hundreds of millions of users to place relevant ads next to pictures and stories from our friends. That's how it makes money. Our information is currency. More information makes better ads with better click-throughs at better rates for Facebook. But the road to more information runs straight into user fears of creepiness. Today, to get advertisers more information, Facebook announced that it is partnering with Datalogix, a company that can tell whether a social network ad-click leads to a purchase. http://www.theatlantic.com/business/archive/2012/09/can-facebook-possibly-build-a-businessmodel-that-isnt-inherently-creepy/262785/ When you’re dealing with 1 billion people’s personal info, security is critical. But Facebook didn’t want to sacrifice speed. That’s why it spent the last two years making infrastructure improvements so that its transition of all its users to HTTPS which starts this week will “slow down connections only slightly.” People will be able to optout of HTTPS for maximum speed if that’s how they roll. http://techcrunch.com/2012/11/18/facebook-https/ 39 © ZU | 2012-07
  40. 40. Latest News Facebook answered the big question of whether it’s transitioning to become a mobile ad company by noting in today’s earnings report that 14% of total ad revenue from Q3 2012 came from mobile — about $150 million. http://techcrunch.com/2012/10/23/facebook-advertising/ Today Facebook will send its largest email blast to date, informing all 1 billion users that it’s proposing to modify the site’s governance structure and remove the ability for users to vote on changes. Currently if proposed changes get over 7,000 comments all users may vote on them, and if over 30 percent vote for or against the changes, their decision is binding. http://techcrunch.com/2012/11/21/facebook-site-governance-vote/ 40 © ZU | 2012-07
  41. 41. Bait-and-Hook “As everyone knows, safety razor manufacturers derive the bulk of their profit, not from razors, but from the replaceable blades” (Time 1927) 41 © ZU | 2012-07
  42. 42. General Brand Information General Information Website Category Consumer Goods Employees 29.000 (2004) Founded 1901 Company 42 gillette.com/ P&G © ZU | 2012-07
  43. 43. Business Model Canvas 43 © ZU | 2012-07
  44. 44. Price Politics 44 http://www.dailymail.co.uk/news/article-1191456/Sharp-practiceThe-razor-heads-cost-just-5p-make-sell-2-43-each.html © ZU | 2012-07
  45. 45. Sponsoring The AFC East Champion New England Patriots recognize there is no debate that the best shave comes from Gillette® Fusion® ProGlide® and the best NFL Playoff experience takes place at Gillette Stadium. To celebrate another successful and recordbreaking season by the Patriots, Gillette will bring fans “close and comfortable” for the Patriots’ Divisional Round game against the Houston Texans on January 13, 2013. http://www.patriots.com/news/article-1/Gillette-Gets-Patriots-Fans-Close-and-Comfortable-For-ThePlayoffs/ce8fe9d0-0855-4c25-9c21-d6b77b43cfb5 45 © ZU | 2012-07
  46. 46. Latest News I don’t know if you’ve bought razors lately, but this is astoundingly cheap. In fact, razor blades are the cliché people use to convey a business that continually bilks customers out of money, long after a modest initial purchase. (See also: Printer ink. Bastards!). […] At one point my husband screamed in frustration at the heavens, “ARE THEY MAKING RAZOR BLADES OUT OF OIL!?” Like most consumers, the price points just made no sense to us. An eight pack of Gilette Fusion Pro-Glide razors can run you north of $50. $50! http://pandodaily.com/2012/03/06/dollar-shave-club-punchesgillette-where-it-hurts-in-the-marketing-budget/ European newcomer Shavenu is now offering shaving blade subscriptions to scruffy Brits, Canadians, and Deutschlanders using the DollarShaveClub.com model that set the shaving world alight last month. http://techcrunch.com/2012/05/10/shavenu-delivers-razor- 46 blades-to-your-doorstep-every-month/ © ZU | 2012-07
  47. 47. Latest News Oh now this is rich. Gillette—I think they’re up to 44 blades per razor now—has teamed up with WWE to promote the dark art of male grooming. Why should you care? I don’t know, perhaps you enjoy “social networking” and all that? Maybe you still watch WWE, long after The Rock quit, and long after Triple H… nope, wait, he’s still main eventing (with the exact same gimmick, no less). You can listen to the likes of John Cena, Chris Jericho and Cody Rhodes cut shoot promos, à la RF Video, about how using Gillette makes them confident. http://techcrunch.com/2009/07/21/gillette-with-83-blades-perrazor-has-john-cena-and-chris-jericho-shooting-about-how-great-shaving-is/ 47 © ZU | 2012-07
  48. 48. Subscription Commerce A number of companies are emerging to build businesses with recurring revenue streams based on serving up monthly packages of food, beauty, clothing and other products.(gigaom.com 2012) 48 © ZU | 2012-07
  49. 49. General Company Information General Information Website Category Consumer Web Description 49 birchbox.com/ A beauty product discovery service © ZU | 2012-07
  50. 50. Funding and Acquisition Funding TOTAL $11.9M VENTURE FUNDING TOTAL $11.9M Seed, 10/10 | First Round Capital | Accel Partners | Sam Lessin | Dave Morin | Michael Dearing | Kirsten Green | Gary Vaynerchuk | Lerer Ventures $1.4M Series A, 8/11 | Accel Partners | Harrison Metal Capital | First Round Capital $10.5M | Forerunner Ventures | Lerer Ventures | Sam Lessin Acquisition JolieBox, 9/12 50 undisclosed © ZU | 2012-07
  51. 51. Unique Visitors 51 © ZU | 2012-07
  52. 52. Business Model Canvas 52 © ZU | 2012-07
  53. 53. Birchboxes 53 © ZU | 2012-07
  54. 54. Beauty Product Industry http://de.slideshare.net/AnnaPietka/birchbox-the-perfect-subscription-business-13899217 54 © ZU | 2012-07
  55. 55. Business Model Validation Birchbox, the New York City-based startup that provides a monthly delivery service of beauty and personal care product samples, seemed like a lark to some when it first came on the scene back in September 2010. […] Since then, of course, Birchbox has been validated a few times over. Female-oriented websites have skyrocketed — Pinterest, anyone? — and the subscription commerce space has taken off as well, with the debuts of companies such as Kiwi Crate (kids’ toys), Babbaco (educational products), StitchFix (women’s clothing) Citrus Lane (baby products), and a number of others. http://techcrunch.com/2012/04/24/birchbox-katia-beauchamp-interview-video-tctv/ 55 © ZU | 2012-07
  56. 56. Statistics http://de.slideshare.net/AnnaPietka/birchbox-the-perfect-subscription-business-13899217 56 © ZU | 2012-07
  57. 57. Latest News If you’re familiar with Birchbox — the subscription service that delivers boxes of cosmetics and beauty products to your doorstep — you know that the New York Citybased startup has taken off in the U.S. since launching in September 2010. The service, which was initially targeted only at women and beauty product-centric, has begun to expand its scope into new verticals, launching a subscription service for men (grooming kits) and moving into entertaining and design. http://techcrunch.com/2013/01/10/birchbox-rebrands-in-the-uk-hopes-to-take-a-little-shine-offglossybox-and-other-beauty-box-rivals/ Birchbox, which offers a monthly subscription box full of new cosmetics and beauty products, is crossing the Atlantic with the acquisition of Paris-based JolieBox (which offers a nearly identical service in Europe). Terms of the deal aren’t being disclosed. “We knew it was always on the roadmap for Birchbox to be global,” said Birchbox’s cochief executive Katia Beauchamp. “What we offer resonates globally with consumers and, furthermore, we work with so many global brands that we wanted to serve them in other markets.” http://techcrunch.com/2012/09/13/birchbox-acquires-joliebox/ 57 © ZU | 2012-07
  58. 58. Latest News Birchbox.com, a subscription service that ships monthly mystery boxes containing a handful of beauty products for $10, has just launched a men’s section of its Web site. Now, guys can sign up and, for $20 a month, get their own “Birchboxes.” http://allthingsd.com/20120409/beauty-in-a-box-company-birchbox-will-ship-lifestyle-and-techproducts-for-men/ Birchbox is one of those startups that’s hot with the New York tech cognoscenti but not everyone, here or in the Valley, understands exactly why. It tends to get lumped in with subscription commerce sites, but that’s not right — what it’s building is much more impressive. […] The company created a loyal beauty products customer out of thin air, and perhaps the worst part is I don’t even regret it. It happened so naturally. It’s demand-generation marketing, and it might be the strongest kind there is, because —ugh — we are paying for it. http://pandodaily.com/2012/10/19/the-beauty-of-birchbox-its-notsubscription-commerce-its-marketing-that-women-actually-pay-for/ 58 © ZU | 2012-07
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