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2010 entrepreneur meeting

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Competing in today's complex business world requires quick thinking, good technology, and hard work. Presentation given to the Small Business Development Meeting in Council Bluffs, IA 02/08/2011.

Competing in today's complex business world requires quick thinking, good technology, and hard work. Presentation given to the Small Business Development Meeting in Council Bluffs, IA 02/08/2011.

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  • events you are involved in, project updates (if they can be shared)deals, specials, etcTips (CONTENT)Links to your online businessResponse to detractors is powerful, creates a new loyalty, public response + retweet factor for responses

Transcript

  • 1. In business for yourself, not by yourself. -Ray Kroc
    Leveraging technology and not the house.
    Julian Caldwell
  • 2. Television won't last because people will soon get tired of staring at a plywood box every night." - Darryl Zanuck, movie Producer, 20th Century Fox 1946
    "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us. - 1876 Western Union Internal memo.
    Getting IT wrong.
  • 3. Technology Tools and News Junky
    Programming since I was 10
    VP Business Development for a $15M/Year company
    Addicted to the entrepreneurial spirit
    First venture in college (unsuccessful  )
    Second Venture Last Year (successful  )
    Third Venture This Year (will be successful  )
    About Me
  • 4. How do I improve my productivity?
    Free tools!
  • 5. Open Office
    www.openoffice.org
    Desktop and portable version for
    Word
    Excel
    PowerPoint
    Draw
    Etc.
    Easy to use, similar layout as MS Office BUT (FREE)
    Productivity Tools
  • 6. Google Applications
    Spreadsheet
    Documents
    Mail
    Chat
    Google Desktop
    Indexing of email, PC, Server, you name it. Easily find ALL documents
    Free (unless you want business domain like @mycompany.com) usually $50/user/year.
    All documents can be shared (in real-time) with selected users
    Voice over IP
    Google Voice
    Transcription of voice mails to emails
    Unique handling of phone calls based upon who they are.
    Handiest tool I have used in the last 2 months
    Google (‘nuf said)
  • 7. Freemind
    http://freemind.sourceforge.net/wiki/index.php/Main_Page
    Mind-Mapping Software
    Easily create content from meetings, brainstorming, connecting ideas and sharing them graphically.
    Demonstration
    Mind-Mapping
  • 8. A person consumes as much information in one week as a person did their entire lifetime in the 18th century.
    A person is hit with 3,000 advertising messages per day (business owners twice that)
    How do you separate yourself from your competition?
    Today’s world
  • 9. How do I improve my communication?
    Content is king
  • 10. Web Presence
    Cross-Browser Support
    Search Optimized for Content
    Analytics (FREE) www.google.com/analytics
    Relevant design (new vs. older and dated)
    Clear and Concise
    Company Blog
    News and Information converted to posts (release as RSS)
    Create content that can be 'mashed' with other sites
    Who's talking about you
    http://backtweets.com/
    Google Alerts
    Your website has to be better than your competition
  • 11. Good, but not great.
    Great.
    New vs. Old
  • 12. Well designed Meta-Data with online presence
  • 13. Same data, less impact.
    Poorer designed meta-data
  • 14. www.wordpress.com
    The most prolific content creation development platform for the web today (my opinion). Easily configurable with thousands of free 'themes' to make your website look professional, easy to update, and tons of online help making content creation relatively easy.
    1000's of plug-ins to extend the functionality of your basic website.
    Email newsletter sign ups.
    Pools
    Facebook/Twitter extension
    Picture galleries
    Blog Feeds
    RSS creators
    Word Press – Online Content
  • 15. Meebo Bar
    http://www.meebo.com/websites/
    Increase "Sharing" of content to your viewers network
    allows login of multiple instant messaging platforms,
    Facebook, AOL, MSN Messenger, etc.
    Skype
    www.skype.com
    File Transfer, phone calls, chats, encrypts calls and chats prior to sending them through the internet.
    QR Codes
    Quick Response Codes (Phone Friendly Bar Coding)
    How do you increase sharing?
  • 16. Publish Everything
    YouTube - How To’s
    Email Marketing to your contacts with 'how to'
    Think Content.
    An email to a consumer about how to, can become a blog post.
    Shoot videos at events
    Interview your customers
    Share lessons learned the hard way
    Set UP Word Press website
    < $500 to get your started with hosting development content and some key search engine work
    Find where your customers are talking
    Twitter, Facebook, THEN ENGAGE IN conversations with them
    Don't over do it
    Good example (http://www.natureshelperinc.com/ )
    Leverage who you know…
  • 17. Process with the correct infrastructure can be automated
    Good use of email marketing
  • 18. Limited Emails (Timely)
    Links to “do it yourself” videos
    (even though they are in the business of doing it for you?!)
  • 19. Linked-In, Facebook, Twitter
    Why? How?
    Connect with you and your extended network.
    So, what should I share?
    How Often?
    Engage in the Q & A Processes (become an expert in your subject area)
    Think of keywords in your response, but keep it simple and straight forward
    Great access to public conversations regarding your business
    “Like” is the next “word of mouth”
    Do I need to “Tweet?”
  • 20. www.groupon.com
    www.foursquare.com
    Location based offerings
    I am in the ‘neighborhood’ what is a good deal for me?
    I checked in at Starbucks, 50% discount on a roll.
    I am next to Starbucks, CD’s on sale 15% off.
    I loved the meal I just had at Mom and Pop’s diner. Check it out!
    Benefits
    Good visibility (www.groupon.com)
    New Customers (www.foursquare.com)
    Drawback
    Expensive (www.groupon.com)
    Younger Crowd (www.foursquare.com)
    3’s a crowd…that buys stuff.
  • 21. Location based services
    • Combining where the customer is, with offers in ‘the area’ is the next biggest thing hitting the internet market place.
    • 22. New Browsers support Lat/Long identification.
    http://localhost/canyahelp/index.php?/test/geo
    Lots of META DATA around where the person is located. Can you imagine just limiting your advertising to a neighborhood? It can be done.
    Cell Phones applications “usually” know where you are.
    Geo-fencing allows you to know if someone has came “into” your store. (if they allow it)
    Lots of competition to have the right application that is ‘opt-in’ advertising. I will accept advertising from businesses in the area IN EXCHANGE for discounts, etc.
    Free Drink at local establishment (85% would take the offer)
    Location, Location, Location Based Services
  • 23. Audacity
    http://audacity.sourceforge.net/download/
    Create podcasts
    How to do something.
    What to look for in a product.
    What is going on in your community
    Any business trends you see in your day to day involvement in your business
    Interviews with key members of your industry
    Be a DJ….yeah you.
  • 24. Active Collab
    www.activecollab.com
    Work with your associates and clients, assign tasks, share files, get notified when something happens, discuss and comment. Everything is saved in the system and available for future reference.
    Built to engage your staff (from 1 to 10000) to focus on the right things.
    Same page…
  • 25. MailChimp
    www.mailchimp.com
    Easily manage your email marketing campaigns with this affordable software as a service solution.
    Good analytics, easy to use interface, FREE for small outbound campaigns
    Automatic integration to Google Analytics (lead generations), Facebook, groups, MailChimp’s RSS-to-email campaigns automatically send newsletters whenever you update your blog or any other RSS feed.
    BEST in the market
    You’ve got mail..
  • 26. GotoMeeting
    www.gotomeeting.com
    The best (my opinion) online meeting tool on the market. Easily interact with your customers anywhere in the world. Quickly determine if they are a lead or a red – herring
    Easy for your customers, easy to set up.
    Record the session for “content” on you website
    When you need face to face..
  • 27. EventBrite
    www.eventbrite.com
    Publish, promote, manage, and sell events that your business is involved in.
    Training seminars
    How To
    Lectures
    Food Promotion
    Wine Tasting, etc.
    Online Event Planning made Simple
  • 28. What is a web service?
    Web Services
  • 29.
  • 30. WEB 2.0 methodology
    Interactive sharing between applications (Web services (REST/SOAP), MASHUP's)
    User-Generated Content
    Restaurant can easily “post” facebook comments and reviews
    Restaurant can post events automagically
    Menu can be ‘posted’ automatically to the web without a developer
    Make sure you are investing in 2.0+
  • 31. YQL Yahoo Query Language
    MASHUP of web services around the world
    http://developer.yahoo.com/yql/console/
    The Yahoo! Query Language is an expressive SQL-like language that lets you query, filter, and join data across Web services. With YQL, apps run faster with fewer lines of code and a smaller network footprint.
    YQL
  • 32. www.twilio.com
    Cloud-based enterprise class voice services platform
    Allows small businesses to engage customers with voice and phone (like the big guys)
    Easy to implement (5 minutes to 1 week for voice/text service)
    Some Examples
    Record the caller's audio, and submit the resulting recording back to your web server. Use it as content on your website.
    Order Status
    Special Offers via SMS
    Automate outbound phone calls (for offers, sales, surveys)
    Voice Services
  • 33. www.surveymonkey.com
    GREAT relatively free application to ascertain opinions from our customers. Great way to generate customer service surveys, product surveys, general interest surveys.
    REAL – Time Analytics from the responses.
    Online (no set up)
    Free for limited number of survey questions and email addresses.
    Online Survey
  • 34. Mobify your site
    http://mobify.me/
    FREE for smaller users
    Great way to take your existing content (web site) and make it mobile.
    Some limitations to the process, but if you have NO mobile site, it is better than that!
    Become Mobile
  • 35. www.codeigniter.com
    Good development framework
    Great deal of online support
    Best user community out there (my opinion)
    Tested on multiple network platforms
    Configurable for multiple language support
    Relatively easy to learn
    Inexpensive resource (off-shore and on-shore)
    Development Framework
  • 36. http://camstudio.org/
    Records screen activity from the Windows desktop into standard AVI movie files. It is an ideal tool for creating software demonstrations and how to’s online.
    http://www.youtube.com
    Good example of content
    http://www.youtube.com/user/growingwisdom
    Very focused presentations, easy (5 minute) how to’s
    Become an expert in your arena with a $100 camcorder and a web connection.
    Creating Online Video Content
  • 37. Email: juliancaldwell@gmail.com
    Facebook Julian Ivey-Caldwell
    LinkedIn: http://www.linkedin.com/in/juliancaldwell
    Twitter : @demandswarm
    Questions?
  • 38. www.gimp.org
    Image Manipulation Program
    Can be simply a paint application or as a pretty sophisticated graphics tool
    Free for download
    Well supported by the computing community
    Image Manipulation