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2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
2010 entrepreneur meeting
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2010 entrepreneur meeting

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Competing in today's complex business world requires quick thinking, good technology, and hard work. Presentation given to the Small Business Development Meeting in Council Bluffs, IA 02/08/2011.

Competing in today's complex business world requires quick thinking, good technology, and hard work. Presentation given to the Small Business Development Meeting in Council Bluffs, IA 02/08/2011.

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  • events you are involved in, project updates (if they can be shared)deals, specials, etcTips (CONTENT)Links to your online businessResponse to detractors is powerful, creates a new loyalty, public response + retweet factor for responses
  • Transcript

    • 1. In business for yourself, not by yourself. -Ray Kroc
      Leveraging technology and not the house.
      Julian Caldwell
    • 2. Television won't last because people will soon get tired of staring at a plywood box every night." - Darryl Zanuck, movie Producer, 20th Century Fox 1946
      "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us. - 1876 Western Union Internal memo.
      Getting IT wrong.
    • 3. Technology Tools and News Junky
      Programming since I was 10
      VP Business Development for a $15M/Year company
      Addicted to the entrepreneurial spirit
      First venture in college (unsuccessful  )
      Second Venture Last Year (successful  )
      Third Venture This Year (will be successful  )
      About Me
    • 4. How do I improve my productivity?
      Free tools!
    • 5. Open Office
      www.openoffice.org
      Desktop and portable version for
      Word
      Excel
      PowerPoint
      Draw
      Etc.
      Easy to use, similar layout as MS Office BUT (FREE)
      Productivity Tools
    • 6. Google Applications
      Spreadsheet
      Documents
      Mail
      Chat
      Google Desktop
      Indexing of email, PC, Server, you name it. Easily find ALL documents
      Free (unless you want business domain like @mycompany.com) usually $50/user/year.
      All documents can be shared (in real-time) with selected users
      Voice over IP
      Google Voice
      Transcription of voice mails to emails
      Unique handling of phone calls based upon who they are.
      Handiest tool I have used in the last 2 months
      Google (‘nuf said)
    • 7. Freemind
      http://freemind.sourceforge.net/wiki/index.php/Main_Page
      Mind-Mapping Software
      Easily create content from meetings, brainstorming, connecting ideas and sharing them graphically.
      Demonstration
      Mind-Mapping
    • 8. A person consumes as much information in one week as a person did their entire lifetime in the 18th century.
      A person is hit with 3,000 advertising messages per day (business owners twice that)
      How do you separate yourself from your competition?
      Today’s world
    • 9. How do I improve my communication?
      Content is king
    • 10. Web Presence
      Cross-Browser Support
      Search Optimized for Content
      Analytics (FREE) www.google.com/analytics
      Relevant design (new vs. older and dated)
      Clear and Concise
      Company Blog
      News and Information converted to posts (release as RSS)
      Create content that can be 'mashed' with other sites
      Who's talking about you
      http://backtweets.com/
      Google Alerts
      Your website has to be better than your competition
    • 11. Good, but not great.
      Great.
      New vs. Old
    • 12. Well designed Meta-Data with online presence
    • 13. Same data, less impact.
      Poorer designed meta-data
    • 14. www.wordpress.com
      The most prolific content creation development platform for the web today (my opinion). Easily configurable with thousands of free 'themes' to make your website look professional, easy to update, and tons of online help making content creation relatively easy.
      1000's of plug-ins to extend the functionality of your basic website.
      Email newsletter sign ups.
      Pools
      Facebook/Twitter extension
      Picture galleries
      Blog Feeds
      RSS creators
      Word Press – Online Content
    • 15. Meebo Bar
      http://www.meebo.com/websites/
      Increase "Sharing" of content to your viewers network
      allows login of multiple instant messaging platforms,
      Facebook, AOL, MSN Messenger, etc.
      Skype
      www.skype.com
      File Transfer, phone calls, chats, encrypts calls and chats prior to sending them through the internet.
      QR Codes
      Quick Response Codes (Phone Friendly Bar Coding)
      How do you increase sharing?
    • 16. Publish Everything
      YouTube - How To’s
      Email Marketing to your contacts with 'how to'
      Think Content.
      An email to a consumer about how to, can become a blog post.
      Shoot videos at events
      Interview your customers
      Share lessons learned the hard way
      Set UP Word Press website
      < $500 to get your started with hosting development content and some key search engine work
      Find where your customers are talking
      Twitter, Facebook, THEN ENGAGE IN conversations with them
      Don't over do it
      Good example (http://www.natureshelperinc.com/ )
      Leverage who you know…
    • 17. Process with the correct infrastructure can be automated
      Good use of email marketing
    • 18. Limited Emails (Timely)
      Links to “do it yourself” videos
      (even though they are in the business of doing it for you?!)
    • 19. Linked-In, Facebook, Twitter
      Why? How?
      Connect with you and your extended network.
      So, what should I share?
      How Often?
      Engage in the Q & A Processes (become an expert in your subject area)
      Think of keywords in your response, but keep it simple and straight forward
      Great access to public conversations regarding your business
      “Like” is the next “word of mouth”
      Do I need to “Tweet?”
    • 20. www.groupon.com
      www.foursquare.com
      Location based offerings
      I am in the ‘neighborhood’ what is a good deal for me?
      I checked in at Starbucks, 50% discount on a roll.
      I am next to Starbucks, CD’s on sale 15% off.
      I loved the meal I just had at Mom and Pop’s diner. Check it out!
      Benefits
      Good visibility (www.groupon.com)
      New Customers (www.foursquare.com)
      Drawback
      Expensive (www.groupon.com)
      Younger Crowd (www.foursquare.com)
      3’s a crowd…that buys stuff.
    • 21. Location based services
      • Combining where the customer is, with offers in ‘the area’ is the next biggest thing hitting the internet market place.
      • 22. New Browsers support Lat/Long identification.
      http://localhost/canyahelp/index.php?/test/geo
      Lots of META DATA around where the person is located. Can you imagine just limiting your advertising to a neighborhood? It can be done.
      Cell Phones applications “usually” know where you are.
      Geo-fencing allows you to know if someone has came “into” your store. (if they allow it)
      Lots of competition to have the right application that is ‘opt-in’ advertising. I will accept advertising from businesses in the area IN EXCHANGE for discounts, etc.
      Free Drink at local establishment (85% would take the offer)
      Location, Location, Location Based Services
    • 23. Audacity
      http://audacity.sourceforge.net/download/
      Create podcasts
      How to do something.
      What to look for in a product.
      What is going on in your community
      Any business trends you see in your day to day involvement in your business
      Interviews with key members of your industry
      Be a DJ….yeah you.
    • 24. Active Collab
      www.activecollab.com
      Work with your associates and clients, assign tasks, share files, get notified when something happens, discuss and comment. Everything is saved in the system and available for future reference.
      Built to engage your staff (from 1 to 10000) to focus on the right things.
      Same page…
    • 25. MailChimp
      www.mailchimp.com
      Easily manage your email marketing campaigns with this affordable software as a service solution.
      Good analytics, easy to use interface, FREE for small outbound campaigns
      Automatic integration to Google Analytics (lead generations), Facebook, groups, MailChimp’s RSS-to-email campaigns automatically send newsletters whenever you update your blog or any other RSS feed.
      BEST in the market
      You’ve got mail..
    • 26. GotoMeeting
      www.gotomeeting.com
      The best (my opinion) online meeting tool on the market. Easily interact with your customers anywhere in the world. Quickly determine if they are a lead or a red – herring
      Easy for your customers, easy to set up.
      Record the session for “content” on you website
      When you need face to face..
    • 27. EventBrite
      www.eventbrite.com
      Publish, promote, manage, and sell events that your business is involved in.
      Training seminars
      How To
      Lectures
      Food Promotion
      Wine Tasting, etc.
      Online Event Planning made Simple
    • 28. What is a web service?
      Web Services
    • 29.
    • 30. WEB 2.0 methodology
      Interactive sharing between applications (Web services (REST/SOAP), MASHUP's)
      User-Generated Content
      Restaurant can easily “post” facebook comments and reviews
      Restaurant can post events automagically
      Menu can be ‘posted’ automatically to the web without a developer
      Make sure you are investing in 2.0+
    • 31. YQL Yahoo Query Language
      MASHUP of web services around the world
      http://developer.yahoo.com/yql/console/
      The Yahoo! Query Language is an expressive SQL-like language that lets you query, filter, and join data across Web services. With YQL, apps run faster with fewer lines of code and a smaller network footprint.
      YQL
    • 32. www.twilio.com
      Cloud-based enterprise class voice services platform
      Allows small businesses to engage customers with voice and phone (like the big guys)
      Easy to implement (5 minutes to 1 week for voice/text service)
      Some Examples
      Record the caller's audio, and submit the resulting recording back to your web server. Use it as content on your website.
      Order Status
      Special Offers via SMS
      Automate outbound phone calls (for offers, sales, surveys)
      Voice Services
    • 33. www.surveymonkey.com
      GREAT relatively free application to ascertain opinions from our customers. Great way to generate customer service surveys, product surveys, general interest surveys.
      REAL – Time Analytics from the responses.
      Online (no set up)
      Free for limited number of survey questions and email addresses.
      Online Survey
    • 34. Mobify your site
      http://mobify.me/
      FREE for smaller users
      Great way to take your existing content (web site) and make it mobile.
      Some limitations to the process, but if you have NO mobile site, it is better than that!
      Become Mobile
    • 35. www.codeigniter.com
      Good development framework
      Great deal of online support
      Best user community out there (my opinion)
      Tested on multiple network platforms
      Configurable for multiple language support
      Relatively easy to learn
      Inexpensive resource (off-shore and on-shore)
      Development Framework
    • 36. http://camstudio.org/
      Records screen activity from the Windows desktop into standard AVI movie files. It is an ideal tool for creating software demonstrations and how to’s online.
      http://www.youtube.com
      Good example of content
      http://www.youtube.com/user/growingwisdom
      Very focused presentations, easy (5 minute) how to’s
      Become an expert in your arena with a $100 camcorder and a web connection.
      Creating Online Video Content
    • 37. Email: juliancaldwell@gmail.com
      Facebook Julian Ivey-Caldwell
      LinkedIn: http://www.linkedin.com/in/juliancaldwell
      Twitter : @demandswarm
      Questions?
    • 38. www.gimp.org
      Image Manipulation Program
      Can be simply a paint application or as a pretty sophisticated graphics tool
      Free for download
      Well supported by the computing community
      Image Manipulation

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