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    Mastermind   si eng Mastermind si eng Presentation Transcript

    • MONITORING / ANALYSIS / PREDICTIONS Start WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social Insight WHAT IT IS MASTERMINDMastermind  is  a  complex  system  designed  for  monitoring  and  analysis  of  users’  behavior  in  social  networks  and  mobile  platforms.The  challenge:  while  working  within  social  media  environment,  we  need  lots  of  crucial  data  on  user  activities  in  branded  groups  as  well  as  a  comparisons  with  competitor  activities  in  various  networks.  Currently,  we  need  to  use  different  analytical  systems  and  compare  their  results  to  get  a  perfect  picture.  Not  anymore.The  solution:  Mastermind  combines  all  the  data  you  need  in  one  place,  generates  automated  reports  and  allows  for  virtually  any  number  of  unique  client-­‐speciAic  metrics  to  be  embedded  into  it. WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social Insight WHAT IT IS MASTERMINDMastermind  grows  and  evolves  in  real  time.  Shortly  after  launch,  the  following  features  will  be  implemented: • free  companion  app  for  AppStore/Google  Play  (more  on  that  later) • state-­‐of-­‐the-­‐art  App  Store  and  Google  Play  analytics • deeper  analysis  of  user’s  owned  groups • automated  tools  for  social  CRM  and  ad  targeting WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social Insight MEET THE TEAM WHO WE AREMastermind  is  a  stand-­‐alone  service  developed  by  Social  Insight  digial  agency,  Facebook  Preferred  Marketing  Developer  (PMD).  Coincidentally,  Social  Insight  operates  as  an  exclusive  seller  for  any  branded  activities  for  Mastermind  (www.m2-­‐analytics.com),  NARR8  (www.narr8.me)  and  Game  Insight  (www.game-­‐insight.com). WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social Insight HOW IT WORKS ITERATIONS Mastermind  uses  only  public  and  non-­‐private   data  which  is  gathered  automatically  from   social  networks’  API.Collected  data  is  being  processed  by  Mastermind  tech  and  combined  into  statistically  measured  archives. The  data  is  then  converted  into  interactive   graphs  and/or  automatically  generated   presentations  and  being  delivered  to  user. WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social Insight HOW IT WORKS KEY SELLING POINTS1.  Activity  statistics: 4.  Mobile  app  (after  launch) a. Automatically  generated  graphs  that  can  be   a. Fully  featured  Mastermind  access  that  Aits  in  your   converted  into  .ppt  or  .pdf  presentations. pocket. b. If  required,  Mastermind  can  generate  data  in  Excel   b. Push  notiAications  on  activity  spikes  in  groups. sheets,  Word  documents  or  any  other  format. 5.  Customisable  access   c. Alert  tickers  with  key  stats  delivered  into   From  basic  one-­‐person  access  options  to  fully   newsfeed  online. customizable  corporate  accounts.2.  Suspicious  users  alerts  (after  launch) 6.  Unique  metrics  by  demand   Judgung  by  a  number  of  parameters,  Mastermind  will   If  it  can  be  measured  and  analysed,  it  will  be  measured   be  able  to  suggest  (but  not  guarantee)  bot  activity   and  analysed  by  your  demand. among  users.3.  Comparative  analysis Any  number  of  groups  (even  competitors’)  in  any  number   of  networks  can  be  compared  by  a  number  of  parameters. WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social InsightHOW IT WORKS MASTERMIND WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social Insight HOW IT WORKS BASIC PRINCIPLES• Mastermind  already  fully  operational  and  works  with  Facebook,  Vkontakte  &  Twitter.• Shortly  after  launch,  Odnoklassniki  access  will  be  added  (Mastermind  will  be  fully  integrated  into  OK  API).• Further  down  the  line,  AppStore  and  Google  Play  data  will  be  analysed  and  measured.• By  client’s  demand,  we  can  quickly  add  Google  Plus,  YouTube,  Orkut  or  even  MoiMir  into  measured  networks’   list. + + + WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social Insight REPORTS REPORTS CPMPOSINGYou  can  choose  to  compose  reports  either  manually  at  any  given  time  or  automatically  at  chosen  intervals  -­‐  daily,  weekly  or  monthly.  Reports  can  be  viewed  online,  downloaded  to  hard  drive  or  sent  to  e-­‐mail.Furthermore,  even  already  downloaded  reports  are  still  kept  in  the  system  (unless  you  want  to  delete  them  manually,  of  course)  for  future  references.Mastermind  team  can  also  provide  clients  with  tailor-­‐made  services  such  as  custom  yearly  competitors’  reports  or,  say,  quarterly  analysis  of  a  chosen  groups  cluster. WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social Insight ACTIVITY STATISTICS NEWSFEEDEvery  user’s  account  also  has  a  customizable  newsfeed  with  ticker  alerts  for  the  following  instances: • One  of  the  groups  has  reached  a  determined  number  of  users • Daily  user  activity  in  the  group(s)  has  reached  a  determined  parameter • Any  given  post  in  a  group  has  reached  a  determined  number  of  “likes” • et  cetera.These  alerts  can  also  be  sent  to  e-­‐mail  and  will  be  bound  to  push-­‐notiAications  in  the  forthcoming  companion  mobile  app. WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social Insight ACTIVITY STATISTICS Multiple social groups Content analysis Group metrics100 75 50 25 2010 0 2009 Audience analysis 2008 2007 WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social Insight AUDIENCE ANALYSIS SOCIAL NETWORKSMastermind  dashboard  contains  interactive  tables  with  the  number  of  users  (increase/decline),  posts,  likes,  shares/retweets  as  well  as   Activeuser  activity  breakdown  by  hours  including  the  type  of  used  content   24%(plain  text,  photo,  video,  poll).There  is  also  Rate  of  Activity  and  Rate  of  Communication  diagrams  which  can  be  instantly  used  for  tracking  key  performance  indicators   Bots Membersin  groups. 60% 17% Members Bots Ac,ve WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social Insight PRICING PLANS LEVELS OF ACCESSMastermind  allows  for  three  levels  of  paid  access: Basic  level Professional  level Custom  level WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social Insight PRICING PLANS LEVELS OF ACCESSFree  trial   Basic  access   Pro  access2  weeks  access  to  complete  feature   1  month,  complete  feature  set,  up  to   1  month,  complete  feature  set,  up  to  set,  though  limited  to  1  group  in   5  groups  in  any  number  of   10  groups  in  any  number  of  any  social  network  of  your  choice.   measured  networks  (or  up  to   measured  networks  (or  up  to  Again,  this  one  is  free,  though  we   1.000.000  total  users  measured).   3.000.000  total  users  measured).  will  manually  approve  every  trial   That  will  send  you  back  for  20.000   This  one  is  50.000  RUB  plus  taxes.sign-­‐up. RUB  plus  taxes. WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social Insight PRICING PLANS CUSTOM ACCESSCustom  access  -­‐  this  one  is  interesting.  Any  number  of  groups  in  any  networks,  unlimited  number  of  measured  users  and  even  custom  parameters  for  measurements;  tailor-­‐made  reports  -­‐  the  amount  of  stuff  we  can  do  for  you  is  overwhelming.  The  price  can  be  discussed  accordingly  with  Mastermind  management  team. WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU  
    • MASTERMIND Social Insight LAUNCH DATE The  ultimate  control  is  already  here.  Join  Mastermind  at  m2-­‐analytics.com  and  get  you  trial  access  now. For  any  enquiries,  do  not  hesitate  to  contact  us info@m2-­‐analytics.com WWW.M2-­‐ANALYTICS.COM          |            INFO@M2-­‐ANALYTICS.RU