Richard Packham

TURNING THE TIDE 29 September 2009 Richard Packham Managing Director Great Yarmouth Borough Council Coastal Challenge – Great Yarmouth

Outline
Profile of Great Yarmouth – TAKE ONE
Factors behind the challenge
Responses to the challenge
Profile of Great Yarmouth – TAKE TWO

Great Yarmouth
Long and proud history
Population - Urban 54,000
- Suburban 20,000
- Rural 20,000
94,000
- Migrant Workers 10,000 (?)
- Tourist bed spaces 80,000
Current economy
UK’s 3 rd largest seaside resort
Medium – sized port
Offshore gas and energy sector

Unemployment Statistics Wholly unemployed claimants : March 2005 (ONS Data) Proportion of resident working age population
Great Yarmouth
Hackney
Tower Hamlets
Lambeth
Liverpool
Southwark
Birmingham
Kingston upon Hull
Haringey
South Tyneside
Leicester City
Islington
Middlesborough
Lewisham
Newham
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Local Authority Area 5.5 5.5 5.5 5.3 5.3 5.2 5.1 5.1 5.0 4.8 4.7 4.6 4.6 4.5 4.5 Proportion of Working Age Residents (%)

Unemployment Great Yarmouth – Travel to Work

Health Profile

Deprivation Great Yarmouth

Mental Health

Health Inequalities

Powerpoint free zone

Responses – Partnership Milestones…..
1995 - Multi-agency needs assessment
1996 - Informal ‘LSP’ emerging
1998 - Community Strategy
2003 - Neighbourhood Renewal Funding
2007 - Local Area Agreement
2008 - Refreshed LSP
- Working Neighbourhoods Fund
2009 - Commissioning Framework for ABG

Responses – Partnership Initiatives…..
Act on Smoking
Health Trainers
Community Nutrition
Mobile Food Store
Health Resource Centres (2)
Health screening in Deprived Areas
Kittywitches Centre for Young People
Contd…….

… .. Responses – Partnership Initiatives…..
Small Grants Fund
Ageless Opportunities
Exercise Referral Programme
Night Safe Haven
Improved Access to Psychological Therapies

Outcomes ….. Good
Quit rates for Smoking better than rest of Norfolk
Screening uptake rates at or above regional and national rates
Uptake of flu immunisation for over 65’s above national rate

Outcomes ….. Not so good
Premature deaths from cancer and circulatory disorders higher than rest of Norfolk
Childhood and adult obesity higher than rest of Norfolk
Teenage Pregnancy rates highest in Norfolk
Mental health needs above regional and national levels

Threats to future success….
Timescales for realising outcomes
Culture of targets and compliance
Recession
- less resource
- retrenchment into core business

Great Yarmouth – TAKE 2
Investment and optimism
- New Outer Harbour
- Seafront Regeneration
- Secondary Holiday Area Regeneration

Outer Harbour

Seafront

SHARP - before

SHARP - after

Riding out the recession…. JSA count Aug ’08 – Aug ’09 93.7% South Norfolk 54.2% Norwich 75.9% North Norfolk 67.4% King’s Lynn & West Norfolk 49.5% Great Yarmouth 104.1% Broadland 77.5% Breckland 67.5% Norfolk %age change in count year on year Area

Great Yarmouth ….
No longer the ‘sick man’ of Norfolk
Reversing the cycle
- strong economy
Creating hope and aspiration

1995 Welcome to Great Yarmouth

In 1970 Great Yarmouth had 500 Hotels & Guest Houses In 1995 – only 175 remained

Welcome to derelict buildings 1995

2003 - Largest Funded project in the Eastern region £16,300,000 £200,000 £1,500,000 £2,600,000 £4,000,000 £8,000,000

Maritime Festival – 10th Anniversary Year 5th & 6th September

Heritage Open Days 10th-13th September 2009

GREAT YARMOUTH RACECOURSE New £2m Grandstand 2005

A NEW RACEVIEW RESTAURANT: 2006

£2.5m makeover completed in 2008 St Georges Park

A New Seafront GREAT YARMOUTH

Richard Packham

by JuliaSherfield on Oct 01, 2009

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