Getting to Wow: Small Exhibit. Big Impact.

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How to design an exhibit that stands out, engages and connects by using the following elements: materials and shapes, product display, graphics, AV and lighting.

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Getting to Wow: Small Exhibit. Big Impact.

  1. 1. Small Exhibit. Big Impact.Thursday, January 31, 2013
  2. 2. Today’s Presenters Deb Venable partner Jose Rodriguez exhibit designer Jon Zayat exhibit designer Susan Bonner creative directorThursday, January 31, 2013
  3. 3. Great design comes in all sizesThursday, January 31, 2013
  4. 4. STAND OUTThursday, January 31, 2013
  5. 5. ENGAGEThursday, January 31, 2013
  6. 6. CONNECTThursday, January 31, 2013
  7. 7. Materials & Shapes Product display Graphics AV & LightThursday, January 31, 2013
  8. 8. Materials & ShapesThursday, January 31, 2013
  9. 9. Non-traditional materials CardboardThursday, January 31, 2013
  10. 10. TapeThursday, January 31, 2013
  11. 11. FabricsThursday, January 31, 2013
  12. 12. Materials & ShapesThursday, January 31, 2013
  13. 13. Materials & ShapesThursday, January 31, 2013
  14. 14. Materials & ShapesThursday, January 31, 2013
  15. 15. Materials & ShapesThursday, January 31, 2013
  16. 16. Product DisplayThursday, January 31, 2013
  17. 17. Bottled WallThursday, January 31, 2013
  18. 18. Product DisplayThursday, January 31, 2013
  19. 19. Shelving mirrors product shapeThursday, January 31, 2013
  20. 20. Maximize spaceThursday, January 31, 2013
  21. 21. GraphicsThursday, January 31, 2013
  22. 22. 1 !" !" Graphics Don’t Use few words. Six to ten per panel. 2 #" !" Use serif or sans-serif fonts. Competing colorsThursday, January 31, 2013
  23. 23. 3 !" Seperate text from busy graphics.Thursday, January 31, 2013
  24. 24. Be sure to use contrast. 
 4 !" Light text on dark and GRAPHICS dark text on light. Thursday, January 31, 2013
  25. 25. Don t use text too high or too low. Keep 5 !" message at eye level. (This is about 5 feet off the GRAPHICS ground.)Thursday, January 31, 2013
  26. 26. 6 !" Text must be a minimum of 4 inches tall. 
 Design for visibility from the aisle, not the booth. GRAPHICSThursday, January 31, 2013
  27. 27. 7 !" Delete background noise. Use a strong, well cropped image. Thursday, January 31, 2013
  28. 28. 8 !" Use high resolution images for displays. Thursday, January 31, 2013
  29. 29. AV & LIGHTThursday, January 31, 2013
  30. 30. Video ProjectionsThursday, January 31, 2013
  31. 31. InteractiveThursday, January 31, 2013
  32. 32. Interactive WallThursday, January 31, 2013
  33. 33. Compared to standard incandescents, LEDs save how much more energy? a. 25% b. 50% c. 75%Thursday, January 31, 2013
  34. 34. Compared to standard incandescents, LEDs save how much more energy? a. 25% b. 50% c. 75%Thursday, January 31, 2013
  35. 35. LED LightsThursday, January 31, 2013
  36. 36. LED LightsThursday, January 31, 2013
  37. 37. Light FixturesThursday, January 31, 2013
  38. 38. Success StoryThursday, January 31, 2013
  39. 39. Thursday, January 31, 2013
  40. 40. Thursday, January 31, 2013
  41. 41. Materials & Shapes Product Display Graphics AV & LightThursday, January 31, 2013
  42. 42. Thursday, January 31, 2013
  43. 43. Thursday, January 31, 2013
  44. 44. Questions?Thursday, January 31, 2013
  45. 45. Examples www.eventdesignmag.com www.exhibitoronline.com www.framemag.com www.inhabitat.com www.popsop.com www.bizbash.comThursday, January 31, 2013
  46. 46. Thank You!Thursday, January 31, 2013

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