The Business of Social Media

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We use them every day, but how do we leverage the ever growing world of social media in a way that makes sense for businesses?

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The Business of Social Media

  1. 1. The Business of Social Media Julia Pitlyk @JPitlyk
  2. 2. What’s in a name? Social Media
  3. 3. What’s in a name? Social = Communication
  4. 4. What’s in a name? Media = Channel
  5. 5. What’s in a name? Social Media = Communication Channel
  6. 6. Basic Behaviors 1.  Group Forming
  7. 7. Basic Behaviors 1.  Group Forming 2.  Messaging
  8. 8. Basic Behaviors 1.  Group Forming 2.  Messaging 3.  Content Sharing
  9. 9. Business have discovered Brand Friendship.
  10. 10. Social Media Benefits: SEO Market Research Brand Awareness Customer Engagement Lead Generation Conversions
  11. 11. Social Media Requires: Time, Talent, Treasure Strategy Regular Measurement Relinquishing Control
  12. 12. Re-Directing the Marketing Flow Inbound v. Outbound Models
  13. 13. McFail #McDStories
  14. 14. McFail #McDStories
  15. 15. Define A Strategy Establish KPIs. What  do  you  want   Who  do  you  want   to  show  and  tell   to  reach?  the spokes of Look at all them?   the wheel. Develop an editorial calendar. What  do  you  want   to  learn  from   EXECUTE! them?   What  do  you  want   them  to  think/say   about  you?  
  16. 16. Identify Outlets
  17. 17. Integrate Everything! Public Relations Offsite Marketing Advertising PPC/Paid Search Web Development Search Engine Marketing
  18. 18. Do Us A Flavor Public Relations Offsite Marketing Advertising PPC/Paid Search Web Development
  19. 19. Measurement & Metrics Consumer Buzz Time on Site Customer Engagement Conversions Brand Building + Following Referral Traffic
  20. 20. Sample Toolbox Metrics •  Google Analytics •  SEOMoz •  Native Social Media Tools Monitors •  Google Alerts •  Social Management Tools •  SpyFu
  21. 21. Julia Pitlyk Thank You! @JPitlyk LinkedIn.com/in/ JPitlyk

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