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The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
The Media Movement
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The Media Movement

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Do both traditional and new media marketing have roles in business promotion today? I delivered this presentation to high school students to show them where marketing is going, growing and slowing.

Do both traditional and new media marketing have roles in business promotion today? I delivered this presentation to high school students to show them where marketing is going, growing and slowing.

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Transcript

  • 1. Making Business Happen with Old & New Media@JPitlyk
  • 2. There’s definitely a want and a need…
  • 3. Here’s how to make it happen:
  • 4. Define a Strategy What do you want Who do you want to show and tell to reach? them? What do you want What do you want to learn from them to think/say them? about you?
  • 5. Define a Strategy Who do you Whatdo you want What do you Who do you want want to want to show to show and tell to reach? reach? & tellthem? them? What do you What action What do youlearn want to want What dowant do you you want tofrom them? learn from them to think/say them take? them? about you?
  • 6. Build Your Brand Your Unique Fingerprint
  • 7. Build Your Brand How You’re Distinguished
  • 8. Build Your Brand Develop with:
  • 9. Build Your Brand Develop with: Logo Slogan Tone Colors Verbiage Images Interaction
  • 10. Reach the Right Audience
  • 11. Reach the Right Audience
  • 12. Reach the Right AudienceHow/Where is it distributed?
  • 13. Reach the Right AudienceHow/Where is it distributed? Where are people seeing it?
  • 14. Reach the Right AudienceHow/Where is it distributed? Where are people seeing it? Who reads it?
  • 15. Reach the Right AudienceHow/Where is it distributed? Where are people seeing it? Who reads it? What’s the quality?
  • 16. Reach the Right AudienceHow/Where is it distributed? Where are people seeing it? Who reads it? What’s the quality? What’s the shelf life?
  • 17. Reach the Right AudienceHow/Where is it distributed? Where are people seeing it? Who reads it? What’s the quality? What’s the shelf life? *Check out the Media Kits
  • 18. Create aCampaign
  • 19. Create aCampaignMaintain Your Brand
  • 20. Create aCampaignMaintain Your BrandDefine Your Desires
  • 21. Create aCampaignMaintain Your BrandDefine Your DesiresSet S.M.A.R.T. Goals
  • 22. Create aCampaignMaintain Your BrandDefine Your DesiresSet S.M.A.R.T. Goals Integrate It All!
  • 23. Blend All Forms of Media
  • 24. Blend All Forms of MediaLink Old & New Media Together
  • 25. Blend All Forms of MediaLink Old & New Media Together Make Campaign Cost Effective
  • 26. Blend All Forms of MediaLink Old & New Media Together Make Campaign Cost Effective Here are some suggestions…
  • 27. QR Codes
  • 28. Social Media Provides…
  • 29. These are awesome, but…
  • 30. Print Media Provides…
  • 31. All Media Has a Purpose & a Place Always Know Your Audience Uphold Your Brand Pick the Most Effective Channels Measure Your Results And above all else…
  • 32. Make It Memorable!
  • 33. Julia PitlykThank @JPitlyk You! Facebook.com/ JuliaPitlyk

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