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The Media Movement

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Do both traditional and new media marketing have roles in business promotion today? I delivered this presentation to high school students to show them where marketing is going, growing and slowing.

Do both traditional and new media marketing have roles in business promotion today? I delivered this presentation to high school students to show them where marketing is going, growing and slowing.

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    The Media Movement The Media Movement Presentation Transcript

    • Making Business Happen with Old & New Media@JPitlyk
    • There’s definitely a want and a need…
    • Here’s how to make it happen:
    • Define a Strategy What do you want Who do you want to show and tell to reach? them? What do you want What do you want to learn from them to think/say them? about you?
    • Define a Strategy Who do you Whatdo you want What do you Who do you want want to want to show to show and tell to reach? reach? & tellthem? them? What do you What action What do youlearn want to want What dowant do you you want tofrom them? learn from them to think/say them take? them? about you?
    • Build Your Brand Your Unique Fingerprint
    • Build Your Brand How You’re Distinguished
    • Build Your Brand Develop with:
    • Build Your Brand Develop with: Logo Slogan Tone Colors Verbiage Images Interaction
    • Reach the Right Audience
    • Reach the Right Audience
    • Reach the Right AudienceHow/Where is it distributed?
    • Reach the Right AudienceHow/Where is it distributed? Where are people seeing it?
    • Reach the Right AudienceHow/Where is it distributed? Where are people seeing it? Who reads it?
    • Reach the Right AudienceHow/Where is it distributed? Where are people seeing it? Who reads it? What’s the quality?
    • Reach the Right AudienceHow/Where is it distributed? Where are people seeing it? Who reads it? What’s the quality? What’s the shelf life?
    • Reach the Right AudienceHow/Where is it distributed? Where are people seeing it? Who reads it? What’s the quality? What’s the shelf life? *Check out the Media Kits
    • Create aCampaign
    • Create aCampaignMaintain Your Brand
    • Create aCampaignMaintain Your BrandDefine Your Desires
    • Create aCampaignMaintain Your BrandDefine Your DesiresSet S.M.A.R.T. Goals
    • Create aCampaignMaintain Your BrandDefine Your DesiresSet S.M.A.R.T. Goals Integrate It All!
    • Blend All Forms of Media
    • Blend All Forms of MediaLink Old & New Media Together
    • Blend All Forms of MediaLink Old & New Media Together Make Campaign Cost Effective
    • Blend All Forms of MediaLink Old & New Media Together Make Campaign Cost Effective Here are some suggestions…
    • QR Codes
    • Social Media Provides…
    • These are awesome, but…
    • Print Media Provides…
    • All Media Has a Purpose & a Place Always Know Your Audience Uphold Your Brand Pick the Most Effective Channels Measure Your Results And above all else…
    • Make It Memorable!
    • Julia PitlykThank @JPitlyk You! Facebook.com/ JuliaPitlyk