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Logging
On:
Bringing Social
Media to the
College Classroom


@JPitlyk
93% of social media users believe a
company should have presence in social
media.
-Cone, Business in Social Media Study, September 2008
93% of social media users believe a
company should have presence in social
media.
-Cone, Business in Social Media Study, September 2008




 85% of social media users believe that a
company should go further than just
having a presence on social sites and
should also interact with its customers.
-Cone, Business in Social Media Study, September 2008
93% of social media users believe a
company should have presence in social
media.
-Cone, Business in Social Media Study, September 2008




 85% of social media users believe that a
company should go further than just
having a presence on social sites and
                                                        That’s what it’s
should also interact with its customers.
-Cone, Business in Social Media Study, September 2008     all about!
What’s at Stake?
What’s at Stake?

     Customer
                 Innovation
     Relations


     Strategy      Brand
and continues with a conversation.




               (Which can change everything…)
Let’s Talk GAP.
Let’s Talk GAP.
Let’s Talk GAP.
Let’s Talk GAP.
Generation Y Has the Experts
Generation Y Has the Experts




“Most entrepreneurs would be better off leaving social media
management to younger employees that „get it.‟" Social
media…requires a large volume of ongoing work.
Micromanaging the messages will make social media
campaigns sound inauthentic.”
– Ellen Thompson Ten Things You Should Never Micromanage, Darren Dahl, inc.com
ITM + Computer Science
International Business
Entrepreneurship
Public Relations
Marketing
Julia Pitlyk

Thank       @JPitlyk

 You!   Linkedin.com/in/
           JuliaPitlyk

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Logging On

  • 1. Logging On: Bringing Social Media to the College Classroom @JPitlyk
  • 2.
  • 3.
  • 4.
  • 5. 93% of social media users believe a company should have presence in social media. -Cone, Business in Social Media Study, September 2008
  • 6. 93% of social media users believe a company should have presence in social media. -Cone, Business in Social Media Study, September 2008 85% of social media users believe that a company should go further than just having a presence on social sites and should also interact with its customers. -Cone, Business in Social Media Study, September 2008
  • 7. 93% of social media users believe a company should have presence in social media. -Cone, Business in Social Media Study, September 2008 85% of social media users believe that a company should go further than just having a presence on social sites and That’s what it’s should also interact with its customers. -Cone, Business in Social Media Study, September 2008 all about!
  • 9. What’s at Stake? Customer Innovation Relations Strategy Brand
  • 10.
  • 11. and continues with a conversation. (Which can change everything…)
  • 15.
  • 17.
  • 18. Generation Y Has the Experts
  • 19. Generation Y Has the Experts “Most entrepreneurs would be better off leaving social media management to younger employees that „get it.‟" Social media…requires a large volume of ongoing work. Micromanaging the messages will make social media campaigns sound inauthentic.” – Ellen Thompson Ten Things You Should Never Micromanage, Darren Dahl, inc.com
  • 20.
  • 21.
  • 22.
  • 23. ITM + Computer Science
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Julia Pitlyk Thank @JPitlyk You! Linkedin.com/in/ JuliaPitlyk