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SLU's Business School is working to incorporate Social Media into its curriculum. Check out what I pulled together to give the Advisory Board a brief insight into new media from a Gen Y's perspective!

SLU's Business School is working to incorporate Social Media into its curriculum. Check out what I pulled together to give the Advisory Board a brief insight into new media from a Gen Y's perspective!


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Transcript

  • 1. LoggingOn:Bringing SocialMedia to theCollege Classroom@JPitlyk
  • 2. 93% of social media users believe acompany should have presence in socialmedia.-Cone, Business in Social Media Study, September 2008
  • 3. 93% of social media users believe acompany should have presence in socialmedia.-Cone, Business in Social Media Study, September 2008 85% of social media users believe that acompany should go further than justhaving a presence on social sites andshould also interact with its customers.-Cone, Business in Social Media Study, September 2008
  • 4. 93% of social media users believe acompany should have presence in socialmedia.-Cone, Business in Social Media Study, September 2008 85% of social media users believe that acompany should go further than justhaving a presence on social sites and That’s what it’sshould also interact with its customers.-Cone, Business in Social Media Study, September 2008 all about!
  • 5. What’s at Stake?
  • 6. What’s at Stake? Customer Innovation Relations Strategy Brand
  • 7. and continues with a conversation. (Which can change everything…)
  • 8. Let’s Talk GAP.
  • 9. Let’s Talk GAP.
  • 10. Let’s Talk GAP.
  • 11. Let’s Talk GAP.
  • 12. Generation Y Has the Experts
  • 13. Generation Y Has the Experts“Most entrepreneurs would be better off leaving social mediamanagement to younger employees that „get it.‟" Socialmedia…requires a large volume of ongoing work.Micromanaging the messages will make social mediacampaigns sound inauthentic.”– Ellen Thompson Ten Things You Should Never Micromanage, Darren Dahl, inc.com
  • 14. ITM + Computer Science
  • 15. International Business
  • 16. Entrepreneurship
  • 17. Public Relations
  • 18. Marketing
  • 19. Julia PitlykThank @JPitlyk You! Linkedin.com/in/ JuliaPitlyk