Tap the Frog 2: Creating a Hit ThoughDesign, Community and MarketingAnton Volnykh, FounderPlaymous, Inc
Tap the Frog OriginalLaunched as Flash game with millions of players5+ million downloads on iOSConsistent 4.5-star rating ...
Tap the Frog 2Launched February 2012 on iOSPerfect 5-star rating from over 25,000 individual playersTop 5 game in 15 count...
Creating the sequel
The character
The character
The gameplay
The gameplay
Ranking system
Critical acclaimPocket Gamer Silver Award. “Tap The Frog 2 scores big on presentation, too, with bright, breezy visuals pa...
What’s next?
Building a community
How to benefit from a community?
How to benefit from a community?
How to benefit from a community?
How to benefit from a community?
In-house ads
The results
Featured status
Advertising your app is expensive
Thank you!anton@playmous.com
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"Tap the Frog 2: Все аспекты создания мобильного хита" Антон Вольных, основатель компании Playmous

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Конференция White Nights: Mobile Games Conference (http://wncong.com)

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"Tap the Frog 2: Все аспекты создания мобильного хита" Антон Вольных, основатель компании Playmous

  1. 1. Tap the Frog 2: Creating a Hit ThoughDesign, Community and MarketingAnton Volnykh, FounderPlaymous, Inc
  2. 2. Tap the Frog OriginalLaunched as Flash game with millions of players5+ million downloads on iOSConsistent 4.5-star rating from 10,000 individual players
  3. 3. Tap the Frog 2Launched February 2012 on iOSPerfect 5-star rating from over 25,000 individual playersTop 5 game in 15 countries, no.1 across Europe
  4. 4. Creating the sequel
  5. 5. The character
  6. 6. The character
  7. 7. The gameplay
  8. 8. The gameplay
  9. 9. Ranking system
  10. 10. Critical acclaimPocket Gamer Silver Award. “Tap The Frog 2 scores big on presentation, too, with bright, breezy visuals packedfull of personality and lovely incidental details… Once you hop you can’t stop.” – PocketGamer.co.uk
  11. 11. What’s next?
  12. 12. Building a community
  13. 13. How to benefit from a community?
  14. 14. How to benefit from a community?
  15. 15. How to benefit from a community?
  16. 16. How to benefit from a community?
  17. 17. In-house ads
  18. 18. The results
  19. 19. Featured status
  20. 20. Advertising your app is expensive
  21. 21. Thank you!anton@playmous.com
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