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Marketing research study abroad

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  • nick
  • Nick
  • nick
  • julia
  • julia
  • julia
  • julia
  • Laura to what degree did the factors affect your overall decision
  • laura
  • laura
  • laura
  • allie
  • allie
  • allie
  • Tera**
  • tera
  • Bobby – for the first one, tera talks about how our shortcomings are that we have a lack of diversity in our respondent group use the example that our regression shows that finance is not a constraint for people’s decision but that is because we did not have the resources to delve deeper into people’s financial situations (which the study abroad office could)
  • nick
  • nick
  • Transcript

    • 1. Presented by : Bobby Edwards, Julia Karnaze, Laura Riker, Allie Rize, Tera Roeker, Nick Rogers Villanova Study Abroad Programs
    • 2. Participation in study abroad programs has more than tripled over the past two decades 39% of Villanova’s 2011 graduating class had studied abroad Introduction 0 100 200 300 400 500 600 700 800 '07-'08 '08-'09 '09-'10 '10-'11 '11-'12 Fall Spring Summer Total (Villanova Office of International Studies)
    • 3. Villanova University Study Abroad Managerial Problem Why aren’t more Villanova undergraduate students taking advantage of study abroad opportunities? Given how beneficial study abroad programs are, why doesn’t each graduating class have a higher number of students who studied abroad?
    • 4. Study 1 Trends Missed opportunities Finances Exchange rate Work experience Cultural immersion New perspective Friendships Personal growth Career development Major constraints Knowing travel companions Language Homesickness Resume builder Higher cost of living Miss out on leadership positions Responsibilities on campus Sports Parental consent Missed career opportunities Communication difficulties Limited class selection Safety Relationships Complementary coursework GPA
    • 5. Academic Personal Professional Social Villanova University Study Abroad Study 1 Trends
    • 6. Conducted Qualtrics survey Used the information from our study 1 trends to form our questions for the survey Total : 53 respondents Villanova University Study Abroad Study 2
    • 7. Breakdown of Respondents Have you taken advantage of study abroad opportunities? Yes: 28 respondents – 53% No: 25 respondents – 47% What school are you enrolled in? VSB: 24 respondents – 45% Arts and Sciences: 20 respondents – 38% Engineering: 7 respondents – 13% Nursing: 2 respondents – 4%
    • 8. Breakdown of Respondents What academic year are you? Freshman: 7 respondents – 13% Sophomore: 9 respondents – 17% Junior: 28 respondents – 53% Senior: 9 respondents – 17% Is language required as part of your major? Yes: 18 respondents – 34% No: 35 respondents – 66%
    • 9. Compatibility with major Foreign language requirement GPA Based on the regression analysis, none of these factors affected respondents’ decision to study abroad. Villanova University Study Abroad Academic Factors
    • 10. Financing Personal growth Homesickness Based on the regression analysis, none of these factors affected respondents’ decision to study abroad. Villanova University Study Abroad Personal Factors
    • 11. Opportunity to intern/work abroad Internship and interviewing opportunities at home Effect on resume Based on the regression analysis, only internship and interviewing opportunities at home and effect on resume affected respondents’ decision to study abroad. Villanova University Study Abroad Professional Factors
    • 12. Relationships / friendships Sports On-campus activities Based on the regression analysis, all of these factors affected respondents’ decision to study abroad. Villanova University Study Abroad Social Factors
    • 13. Personal perception does not equal perception of others for personal, social, academic, and professional factors. Respondents perceive that others place less importance on these factors than they do themselves Villanova University Study Abroad Perceptions : Self & Others
    • 14. The only trends that can be traced are the ones between academic year and if people have studied abroad Upperclassmen have studied abroad more than underclassmen There was no correlation between study abroad trends and if language is required and the school someone is enrolled in Villanova University Study Abroad Study Abroad Today
    • 15. Awareness of options and perception of the benefits of studying abroad are related Familiarity with study abroad options leads to a more positive outlook on the benefits of studying abroad Villanova University Study Abroad Knowledge of Options
    • 16. Attitudes of those who have studied abroad and attitudes of those who have not studied abroad differ Those who have studied abroad find more benefit from the opportunity Villanova University Study Abroad Attitudes of Participants
    • 17. 46 of our 53 respondents answered “Yes” to the question “If you could eliminate your most prevalent constraint, would you study abroad?” Based on Study 2, professional and social aspects are the ones most considered when deciding to study abroad. The Office of International Studies should take this into consideration in their research. Villanova University Study Abroad Without constraints, would you study abroad?
    • 18. Villanova University Study Abroad Shortcomings Lack of diversity within respondent base Lack of clarity of sliding scale - no scaling indicators Differing results between people’s overall considerations and regression of specific attributes 3 tested attributes perhaps not the most significant
    • 19. Dive deeper into details regarding the categorical factors Explore how program awareness at a younger age could boost participation Look into ways to involve study abroad alumni Include the option for a freshman study abroad program in a future study Villanova University Study Abroad Advice for Office of International Studies
    • 20. 4 most important factors : academic, personal, professional, social 5 most important attributes : internship and interviewing opportunities at home, effect on resume, relationships/friendships, sports, on- campus activities The Office of International Studies should consider our research, our concerns, and our recommendations when further planning study abroad programs Villanova University Study Abroad Conclusion
    • 21. Thank you! Villanova University Study Abroad Any questions?