Contents           Spiritual PR: Table of Contents           Spiritual PR: Energy Expansion & Your Potential     1        ...
chris brogan blog - Google Search                                                                      Page 1 of 1 Web Ima...
About                                                                                         Page 1 of 5chrisbrogan.comLi...
About                                                                                                Page 2 of 5(Use the a...
About                                                                                            Page 3 of 5         If t...
About                                                                                        Page 4 of 5                  ...
About                                                                                     Page 5 of 5        social networ...
chris brogan blog - Google Search                                                                      Page 1 of 1 Web Ima...
"New Media Conference for the Masses" on SMR                                                                              ...
CNW Group                                                                                                                 ...
CNW Group                                                                                                                 ...
Pitching Tips | davefleet.com                                                                  Page 1 of 2     •    Home  ...
Pitching Tips | davefleet.com                                                                  Page 2 of 2 #5: Use the ‘to...
Excerpt from Spiritual PR - upcoming e-bookBy Julia Hidywww.EnergyforYourLife.comhttp://www.juliahidy.comFor PodCampToront...
E-PRESS KITS: CONTENT OPTIONS   ONE SHEET:         DESCRIBE WHAT TOPICS YOU ARE AN EXPERT IN   BIOS:              YOU, C...
ONE SHEETS: INTERVIEW TOPICS, BIO & QUESTIONS   Create a one page document to make a producer, booker and    your host’s ...
ONE SHEET EXAMPLE FORJULIA HIDY ANDENERGY FOR YOUR LIFE
E-PRESS KIT: BIOS AND BLURBS   CONSIDER, CREATE & WRITE FOR THREE TYPES OF USE:       1. BROADCAST AND AUDIO       2. P...
E-PRESS KIT: IMAGES AND GRAPHICS   Your online press kit should have at least two photos:       A 300 x 300 dpi headshot...
E-PRESS KIT: VIDEO & AUDIO CLIPS   Choose only your best segments.   Be sure to edit and colour balance.   Knock out al...
ANATOMY OF A PRESS RELEASE   HEADLINE – Online distribution vs. print.   DATE – Today, pre-release, vs. embargo’ed.   W...
TYPES OF PRESS RELEASES:AnnouncementEvent or appearanceLaunch of new idea, product orserviceTYPES OF PRESS RELEASES
ARTICLES AND BLOG MENTIONS   Have print and online articles and blog coverage in your    e-Press kit that are from one to...
E-BACKGROUNDERS FACT SHEETS   What do you need the media know about you or your firm.   Mention the idea behind or theme...
CASE STUDIES AND B-ROLL Write case studies if they work for your topic. Produce B-roll for producers to use on-air. Inc...
MEDIA RESOURCES   DO YOUR RESEARCH about the journalist, blogger and    know exactly what they cover and how.   Set up G...
E-PR, BRANDING & MARKETING PLANS• Silo marketing plans are dead.• Get your show stats and KNOW who your audience is and wh...
E-PR, BRANDING & MARKETING PLANS•   Silo marketing plans are dead.•   Get your show stats and KNOW who your audience is an...
CONNECT AND E-CONNECT: Make friends and allow them to influence people  because they wish to share what you know. Come t...
drop.io gvheadshots                                                          Page 1 of 3   • About     Overview Realtime f...
drop.io gvheadshots          Page 2 of 3   •   •   •   •   •   •   •   •   •   •   •Tuesday Apr 28, 2009   •   •http://dro...
drop.io gvheadshots          Page 3 of 3   •   •   •   •   •Friday Mar 27, 2009   •   •   •   •http://drop.io/gvheadshots ...
joannemccall.com - Homepage                                                                                               ...
joannemccall.com - Homepage                                                                                               ...
Media | robhyndman.com                                                                    Page 1 of 2     •   Home     •  ...
Media | robhyndman.com                                                                            Page 2 of 2 2007-05-07 –...
Social Media Integration Big Theme for 2010 | Social Media Examiner                                                       ...
Social Media Integration Big Theme for 2010 | Social Media Examiner                                    Page 2 of 2        ...
40% OF PEOPLE SAY THEY ARE TIRED                                                AND WANT MORE ENERGYExhausted moms, burnt ...
HELP YOUR AUDIENCE GET MORE                                     ENERGY FOR THEIR LIVES EVERY DAY                          ...
Newswire | a social network for independent journalists                                                                   ...
Newswire | a social network for independent journalists                                                                   ...
40% OF PEOPLE SAY THEY ARE TIRED                                                AND WANT MORE ENERGYExhausted moms, burnt ...
HELP YOUR AUDIENCE GET MORE                                     ENERGY FOR THEIR LIVES EVERY DAY                          ...
Youre a great podcaster and        and Friend at a time. This information will help you start, run, and grow yourcommunica...
create a list of interested media, bloggers and others so you can personally let them                             know abo...
Intro                             But it doesn’t quite pan out.                         Your job is be available when pros...
Building                            Supercharge Your Website       BlockYour website should be one of the most powerful to...
Building                          Fill Your Funnel       BlockNow that your website is supercharged, you’re ready to start...
Building                         Convert Your Funnel       BlockWe’ve talked about how to supercharge your         doublin...
Building                           Flip Your Funnel       BlockYou worked hard to fill your funnel with leads   Cross-Sell...
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
Julia Hidy epresskits for your website -podcampto-feb2010
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Describes the content that can go onto your website to help you work with the media better. Includes one sheets, examples from well done media-friendly websites, and ways the media wants to connect with you.

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Julia Hidy epresskits for your website -podcampto-feb2010

  1. 1. Contents Spiritual PR: Table of Contents Spiritual PR: Energy Expansion & Your Potential 1 Introduction: Truth vs. Power 2 Media Builder 1: Change Your Vibe 2 Media Builder 2: Enhance Your Website 3 Media Builder 2: Involve Your Personal Network 4 Media Builder 3: Support Your Tribe 5 Media Builder 4: Invite & Network with Key Folks 6 Media Builder 5: Build Lifelong Relationships 7 Media Builder 6: Build a Workable Media Plan 8 Media Builder 7: Now Youve Built It, Help The Media Find You 9 Media Builder 8: Grow With Your Partners & Peers 10 Media Builder 9: Expand Your Reach 11 Media Builder 10: Mentor, Share & Care For Others 12
  2. 2. chris brogan blog - Google Search Page 1 of 1 Web Images Videos Maps News Shopping Gmail more ▼ JuliaHidy@gmail.com | Web History | Settings ▼ | Sign out Google chris brogan blog Search Advanced Search Web Show options... Results 1 - 10 of about 802,000 for chris brogan blog. (0.28 seconds) chrisbrogan.com — Learn How Human Business Works - Sponsored Links Beyond Social Media It makes a blog look more professional, which is why I use it here. .... If Need More Traffic? youre ready to think of your blog as a business (one of the hot topics Read the #2 book on marketing over on ... and get more visitors to your site www.chrisbrogan.com/ - Cached - Similar - InboundBook.com About Work With Me See your ad here » Blogging Newsletters Contact Best Of Speaking Alltop More results from chrisbrogan.com » Chris Brogan (chrisbrogan) on Twitter President, New Marketing Labs. More? http://bit.ly/cbbio . email: blog at chrisbrogan dot com. ... Join today to start receiving chrisbrogans tweets. ... twitter.com/chrisBROGAN - Cached - Similar -http://www.google.com/search?q=chris+brogan+blog&sourceid=ie7&rls=com.microsoft:e... 2/19/2010
  3. 3. About Page 1 of 5chrisbrogan.comLijit Search »  Home  About  Speaking  Newsletters  Contact  Best Of  Work With MeAbout Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events. He works with large and mid-sized companies to improve online business communications like marketing and PR through the use of social software, community platforms, and other emerging web and mobile technologies. For more information on this, please contact Chris directly. Chris is author of the recently released Social Media 101 (amazon affiliate link). Chris is co-author of the New York Times and Wall Street Journal bestselling book Trust Agents, with Julien Smith.BioChris Brogan is an eleven year veteran of using social media and both web and mobile technologies tobuild digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writesarticles, and makes media of all kinds at [chrisbrogan.com], a blog in the top 5 of the Advertising AgePower150, and in the top 100 on Technorati. He is co-author of the New York Times bestselling bookTrust Agents, and the recently released Social Media 101.Click HERE to contact ChrisChris is also the cofounder of the PodCamp new media conference series, exploring the use of newmedia community tools to extend and build value.He recently became president of New Marketing Labs, a social media agency. He runs the InboundMarketing Summit events with CrossTech Media. Chris frequently speaks at and attends marketing andsocial media events, sharing his passion for all things social media.Chris won the Mass High Tech All Stars award for thought leaders for 2008. He has been quoted in theWall Street Journal, US News & World Report, The Montreal Gazette, Newsweek, and some otherplaces.http://www.chrisbrogan.com/about/ 2/19/2010
  4. 4. About Page 2 of 5(Use the above for a short form speaker bio, and cut out whatever you want, should you need such). : )More About Chris BroganPrior to these roles in the media and events space, Chris had over 16 years of telecommunicationsexperience in wireless and landline technologies, including enterprise software and hardwareexperience, project management expertise, and applications/solutions engineering experience, as well.—SpeakingIf you’re looking for a speaker, check out his Speaking information page. Chris speaks on topics such associal media in the enterprise, second circle technologies, which Internet technologies businesses shouldconsider adopting, why video online matters to your business, and much more.What Chris Has DoneIf you’re wondering why you’re bothering to read anything Chris writes, here are a few bullet points ofthings that he’s done in his past that might be relevant:  Won the Mass High Tech All Stars award for 2008.  Blogged since 1998 (when it was called journaling).  Recorded several podcasts, and launched a small new media network in 2006.  Videoblogged in several forms, including Small Boxes and AttentionUPGRADE.  Built data centers, released software, acquired companies, and all kinds of other fun projects while working for a wireless telecommunications company.  Launched the PodCamp unconference series with Christopher S. Penn.  Programmed and hosted the Video on the Net conference in 2007.  Worked on an Internet video startup with Jeff Pulver in 2007.  Collaborated on tons of social media and social networks projects over 2007.Disclosures and Relationships  I work for New Marketing Labs, LLC, a social marketing and media company.  I am co-Founder of PodCamp, an unconference series.  I am on the Advisory board for Utterz  I am on the Advisory board for The Conversation Group  I am on the Advisory board for Hubspot I am on the Advisory board for IZEA  I sometimes use Amazon Affiliate links to point to books I’ve reviewed.  I am an affiliate for Chris Pearson’s DIY Themes site for the Thesis theme. (Because I think the theme rules!)  I am an affiliate for Teaching Sells, from Brian Clark (Because I think the product is worth it).  I am an affiliate for Beyond Blogging (because I’m in the book).  My site hosting is sponsored by Rackspace Cloud.  I am an affiliate for The Biz Web Coach (Jim’s a friend)  I have occasionally put affiliate sales links in posts older than 10 days. If they are explicit ads for a specific product, they are products or services I endorse. Those links are explicit.http://www.chrisbrogan.com/about/ 2/19/2010
  5. 5. About Page 3 of 5  If they are Google Adsense, it’s whatever Google thought was relevant.  I took money for an ad from CEA  I took money for an ad from eBillMe  Pure Digital gave me a Flip video camera to review.  Nikon USA gave me a D60 to review (later to purchase).  Garmin sent me a Nuvi 200 to review (to be returned).  BatchBlue gave me an upgraded account to review.  FreshBooks gave me an upgraded account to review.  Saddleback Leather sent me a messenger bag to review.  Kodak sent me a Zx1 to play with, and then the new one .. forget the name.  Hanes paid for a trip to Walt Disney World for me to meet and talk to them about their products and efforts.  I am sent NUMEROUS books to review. I’ll only review the ones I like, unless I suspect you might like it, too.My AssistantDiane Brogan (yes, she’s related) is my new executive assistant. She is always willing to help with anyquestions you have.You can mail her for business related to me at diane at chrisbrogan dot com.Chris reserves the right to try out advertising on his site. Should you find an ad on the site, Chrisendorses that product and believes it has value to the community.[chrisbrogan.com] ShareThis 20  Get the blog sent to your inbox by entering your email address: tweets retweet Subscribe  A New York Times Bestsellerhttp://www.chrisbrogan.com/about/ 2/19/2010
  6. 6. About Page 4 of 5 with Julien Smith  Recent Entries  Thesis Is My WordPress Theme of Choice  Don’t Forget the Little Side Streets  Martin Luther King Jr- Kitchen Table Talks  Linchpin by Seth Godin – Video Book Review  Is Engagement More Important  Upcoming Events No upcoming events.   sign up for the Newsletter  subscribe to the RSS Feed  follow Chris on Twitter  About Chris Chris Brogan advises businesses, organizations, and individuals on how to use social media andhttp://www.chrisbrogan.com/about/ 2/19/2010
  7. 7. About Page 5 of 5 social networks to build relationships and deliver value. You can reach him at: blog at chrisbrogan.com  #1  Cloud Computing  http://www.chrisbrogan.com/about/ 2/19/2010
  8. 8. chris brogan blog - Google Search Page 1 of 1 Web Images Videos Maps News Shopping Gmail more ▼ JuliaHidy@gmail.com | Web History | Settings ▼ | Sign out Google chris brogan blog Search Advanced Search Web Show options... Results 1 - 10 of about 802,000 for chris brogan blog. (0.28 seconds) chrisbrogan.com — Learn How Human Business Works - Sponsored Links Beyond Social Media It makes a blog look more professional, which is why I use it here. .... If Need More Traffic? youre ready to think of your blog as a business (one of the hot topics Read the #2 book on marketing over on ... and get more visitors to your site www.chrisbrogan.com/ - Cached - Similar - InboundBook.com About Work With Me See your ad here » Blogging Newsletters Contact Best Of Speaking Alltop More results from chrisbrogan.com » Chris Brogan (chrisbrogan) on Twitter President, New Marketing Labs. More? http://bit.ly/cbbio . email: blog at chrisbrogan dot com. ... Join today to start receiving chrisbrogans tweets. ... twitter.com/chrisBROGAN - Cached - Similar -http://www.google.com/search?q=chris+brogan+blog&sourceid=ie7&rls=com.microsoft:e... 2/19/2010
  9. 9. "New Media Conference for the Masses" on SMR Page 1 of 2Social Media ReleaseCommunication + Content = Community Contact Information New Media Conference for the Masses Most Recent PodCamp Toronto 2009 To Be Held February 21 & 22 New Media Conference for th PODCAMP TORONTO Masses February 17, 2009 @ 08:00AM Dave Fleet February 17, 2009 @ 08:00AM DaveFleet81@gmail.com TORONTO, FEBRUARY 17, 2009 – PodCamp Toronto 2009, a two-day event exploring 416-515-7517 x 332 the world of new media community tools, is taking place February 21-22, 2009 at the http://twitter.com/DaveFleet Rogers Communication Centre at Ryerson University in Toronto. PodCamp Toronto 2009 will bring together professionals and hobbyists from across Video North America to explore the cutting-edge of new media. Key features of the event include: • PodCamp Toronto 2009 is an “unconference.” Unconferences are events where participants, rather than the organizers, create and manage the content of the sessions. • PodCamp Toronto 2009 is a free event. Costs are offset by the event’s sponsors, and the event is organized by volunteers. • Anyone can register to deliver a session or volunteer to help by signing up at PodCampToronto.org. Sessions can be on any aspect of social media. CLICK TO PLAY Embed Over 700 people have already registered to attend the event, and people have signed- <div style="padding: 0px; margin: 0px;up to host more than 45 sessions.width="320" flashvars="&file=http://www.newswire.ca/en/releases/mmnr/smr/Podcamp/podcamppromo width:320px;"><embed height="260" This is the third PodCamp to be held in Toronto. The first was held in February 2007. Over 300 people attended the event. The first “PodCamp” took place in Boston in 2006. Since then, the format has become popular worldwide. Audio Learn more about PodCamp Toronto 2009 by visiting the event wiki, the PodCamp Toronto blog and podcast. Download mp3 Quotes Download mp3 “PodCamp is a great way for new media beginners and experts to meet and learn from each other.” Download mp3 PodCamp Toronto Co-organizer Jay Moonah Download mp3 "The international appeal of learning how to make media for ones self has driven PodCamp to be very successful in the 2.5 years since we launched it. Because each community makes Additional Links their own PodCamp, they are all unique and powerful representations of what people can do to equip themselves for PodCamp Toronto blog and the future." podcast PodCamp Toronto Event Wiki PodCamp Toronto on Twitter Chris Brogan, co-founder PodCamphttp://smr.newswire.ca/en/podcamp-toronto/podcamp-toronto 2/19/2010
  10. 10. CNW Group Page 1 of 2 Quick Search Advanced Search Home Products & Services About Us Contact Us Client Login Français SEND A NEWS RELEASE PHOTOS In the usual order, from left to right : Terry HOT TOPICS Faulconbridge, Chief Operating Officer for Imvescor Restaurant Group Inc., Louis Ouellet, Pizza Delight Company Earnings Franchisee (Edmundston, N.B.), Calille Haddad,... Vancouver 2010 Winter More information | More photos Games Disaster in Haiti NEWS RELEASES Glendale International Corp.s trustee in NEWS & INFORMATION bankruptcy acquires an important block of Firan 16:38 ET News Releases Technology Group Corporations shares Social Media Releases Media Bulletin - Filming by media during the Ottawa West - Nepean and Leeds - Grenville by- 16:28 ET Webcasts/Podcasts elections Photos TSX Venture Exchange Daily Bulletins 16:26 ET Video on Demand Cunards Queen Victoria is Pretty in Pink in 16:22 ET Media Daybook Sydney Cleanfield Announces Share Issuance 16:22 ET FREE SUBSCRIPTION SERVICES RSS | More news releases WEBCASTS Portfolio E-mail BORALEX POWER INCOME FUND - Q4 RSS & Twitter Feeds 22/02/10 10:00 ET Earnings Announcement Viigohttp://newswire.ca/en/ 2/19/2010
  11. 11. CNW Group Page 2 of 2 Ways to get CNW News EGI Financial Holdings - Q4 Earnings 22/02/10 14:00 ET Announcement PRODUCTS & SERVICES George Weston Limited - Q4 Earnings 23/02/10 11:00 ET Announcement News Distribution Book your webcast | More webcasts Media Intelligence VIDEOS Multimedia Video Updates of NRU Return to Service Activities - Investor Relations 02/10/10 Other Services More information | More videos TOOLS FOR: Investors Media TSX & TSX Venture RESOURCES Stock Quotes Events Enter Symbol Stock Exchange Directory Canada US Privacy & Terms of Use | Contact Us | Site Map | © 2010 CNW Group Ltd.http://newswire.ca/en/ 2/19/2010
  12. 12. Pitching Tips | davefleet.com Page 1 of 2 • Home • About • Contact • Pitching Tips Search Search for: Search davefleet.com Pitching Tips If you’re about to pitch me, I have five guidelines for you (plus one 9 for luck): tweets retweet 1. Know what I write about 2. Know where I live 3. Remember my name 4. Write to me personally 5. Use the ‘to’ field in your email 6. Bonus: Get to know me first #1: Know what I write about I write about social media, communications and marketing. If your pitch isn’t about one of those topics, you should refine your target list. #2: Know where I live I live in Toronto. If your event is in San Francisco and you’re not planning to fly me down there, I’m not likely to be interested. If it’s in Toronto, however, you’re on the mark. #3: Remember my name It’s in the URL of the blog and at the top of every page. It’s Dave Fleet. Not “Dear Blogger” or “Dear Sir/Madam.” Thanks! #4: Write to me personally I’m a person. I appreciate a personal email that acknowledges why the pitch is relevant to me, breaks the ice and shows that I’m not just another email address on a list. I don’t mind if you copy a press release at the bottom of the email, or provide me with a link. If that’s all you send me, though, I’m not reading past the headline.http://davefleet.com/pitching-tips/ 2/19/2010
  13. 13. Pitching Tips | davefleet.com Page 2 of 2 #5: Use the ‘to’ field in your email Simply put, if you ‘bcc’ me on an email it’s game over. Odds are that if you follow the other guidelines above, you won’t do this. #6: Bonus: Get to know me first I’m more likely to read your email if I already know you. It doesn’t guarantee that I’ll write about your topic – especially if you don’t follow the other guidelines here – but the odds go up substantially. I’m not hard to find – try here.http://davefleet.com/pitching-tips/ 2/19/2010
  14. 14. Excerpt from Spiritual PR - upcoming e-bookBy Julia Hidywww.EnergyforYourLife.comhttp://www.juliahidy.comFor PodCampToronto, February 20, 2010E-PRESS KITS FOR PODCASTERSWEB OWNERSAND SOCIAL MEDIA MASTERS
  15. 15. E-PRESS KITS: CONTENT OPTIONS ONE SHEET: DESCRIBE WHAT TOPICS YOU ARE AN EXPERT IN BIOS: YOU, CO-HOSTS, PRODUCERS & KEY PLAYERS IMAGES: YOU, YOUR SHOW, AND YOUR PRODUCT(S) VIDEO CLIPS: FLASH, HI DEF, SHOWCASE SKILLS AND PRODUCTS AUDIO CLIPS: MP3’s OR AUDIO ADDED TO POWERPOINTS. PRESS RELEASES: YOURS AND EVENTS OR SHOWS YOU’RE ON ARICLES/BLOGS: ONLINE & PRINT COVERAGE CASE STUDIES: HOW IS WHAT YOU DO BETTER OR DIFFERENT MEDIA RESOURCES: FORMAL RESEARCH STUDIES & eDOCUMENTS MEDIA RESOURCES: BE THE MEDIA; FIND PARTNERS AND THE MEDIA YOUR MEDIA PLAN: THINKING AND PLANNING BEYOND YOUR NOW CONNECT: MAKE FRIENDS AND THEN INFLUENCE PEOPLE
  16. 16. ONE SHEETS: INTERVIEW TOPICS, BIO & QUESTIONS Create a one page document to make a producer, booker and your host’s life easy. List the top 5-7 topics that you will cover if they book you. Include a bio and a recent headshot. Mention other terrestrial or online media appearances. Make your one sheet positively memorable. Have one TV/AM Radio version with snappy sound bites. Do another one sheet for Podcasters, longer shows & print. Your one sheet can double to also help you get booked as a professional speaker.
  17. 17. ONE SHEET EXAMPLE FORJULIA HIDY ANDENERGY FOR YOUR LIFE
  18. 18. E-PRESS KIT: BIOS AND BLURBS CONSIDER, CREATE & WRITE FOR THREE TYPES OF USE:  1. BROADCAST AND AUDIO  2. PRINT  3. ONLINE, BLOG AND WEB USE LENGTH OF VARIOUS BIOS:  5 seconds or 10 words (a blurb): for the end of an article or to tease or close a broadcast.  12 seconds or 50 words: for an intro at the front of a broadcast or in a text box.  30 seconds or 100 to 200 words: for a segment interview or to put at the end of a press release.  1 to 2 minutes or 500 to 700 words: for a half-hour to hour interview or to go with longer articles. REVIEW AND REVISE YOUR BIO EVERY 3 TO 6 MONTHS MINIMUM DEVELOP DIFFERENT STYLES OF BIOS TO SUIT THE MEDIA OUTLET  Have your website’s online bio reflect you honestly;  Offer 2-4 bios available on your website.  Have fun with your bio with hosts, journalists and shows that take that  Be ready to rewrite and customize your bio based on modular components you know work well.
  19. 19. E-PRESS KIT: IMAGES AND GRAPHICS Your online press kit should have at least two photos:  A 300 x 300 dpi headshot for web and online use.  A second different shot with a link to a high resolution photo. Include images of web-ready (RGB, 72 dpi) jpeg’s, gif’s, .eps or .tiff’s of logos for your show, company or brand in two to three sizes so the media can use almost ‘as is.’ Include a link or links to 300 dpi .jpeg CMYK (not RGB) file(s) the media can download for print and broadcast. Make sure your images would still look OK at in 20 x 20 dpi, and possibly even at 10 x 10 dpi or 500 x 500 dpi. Show different clothing, facial angles and ‘looks.’
  20. 20. E-PRESS KIT: VIDEO & AUDIO CLIPS Choose only your best segments. Be sure to edit and colour balance. Knock out all extra frames or pauses. Eliminate hiss and noise in your audio mix. Cross-post to youtube.com, FB, MS, etc. Tweet with links; ask friends to re-Tweet. Make sure you post clips onto your blog(s). ALWAYS include tags. To gain more SEO traction, transcribe what you said and post narrative onto your blog. Take an audio clip and create a PowerPoint around it.
  21. 21. ANATOMY OF A PRESS RELEASE HEADLINE – Online distribution vs. print. DATE – Today, pre-release, vs. embargo’ed. WHERE – Local or out of town & on location. INTRO PARAGRAPH – Short form of who, what, where and when. 2nd PARAGRAPH – Why and how. 3rd PARAGRAPH – Only if it’s really good and useful. MEDIA CONTACT – Yourself or an expert. BACKGROUNDERS FACT SHEETS
  22. 22. TYPES OF PRESS RELEASES:AnnouncementEvent or appearanceLaunch of new idea, product orserviceTYPES OF PRESS RELEASES
  23. 23. ARTICLES AND BLOG MENTIONS Have print and online articles and blog coverage in your e-Press kit that are from one to two years old. Have an archive link that directs readers to older, still pertinent articles. Attribute journalists and bloggers and generate link love. Decide if you want media viewers to pull up an article or link to the actual site. Add media and blogger logos to the side of your page as you get coverage on high profile outlets. Mention article coverage on your social media sites and ask your friends to rate or make comments.
  24. 24. E-BACKGROUNDERS FACT SHEETS What do you need the media know about you or your firm. Mention the idea behind or theme of your show. Possibly mention show rankings and sponsors. Mention one key social media link (not 5 or more), if pertinent. ALWAYS include your URL at the end of a backgrounder. Note city you base your show, project or company in. Write your fact sheet so they can be included with your press releases and with your one sheets. Put your backgrounder on the FAQ part of your web site/blog. Use URL shortener to link to your backgrounder in a Tweet. Do not make forward looking statements or any projections or use opinions in your fact sheets. Do a separate backgrounder for each company (or person) you actually mention in a press release.
  25. 25. CASE STUDIES AND B-ROLL Write case studies if they work for your topic. Produce B-roll for producers to use on-air. Include links on your e-press kit to the case studies. Use or alternate the B-roll segments on your site. List the B-roll segments that you have (include time they run).
  26. 26. MEDIA RESOURCES DO YOUR RESEARCH about the journalist, blogger and know exactly what they cover and how. Set up Google Alerts on your name, other bloggers, your topic so you know what outlets are covering them. Don’t use buzz words and define acronyms properly. Know exactly what you’re talking about; no BS. ALWAYS be honest, don’t exaggerate and be brief. Ask if the journalist or blogger is on deadline. BE BRIEF: 10 seconds, if they say they can talk; finish your pitch in 20 seconds. Your media friends can become life-long friends.
  27. 27. E-PR, BRANDING & MARKETING PLANS• Silo marketing plans are dead.• Get your show stats and KNOW who your audience is and what they like.• Get more of the same kind of folks who already tune in to you to watch/listen.• Expand and grow into new audience areas and keep your original fans.• Don’t be limited to one kind of media (e-print).• Try other media so you get coverage in TV, radio, print, online and blogs.• Don’t get a list of 2,000 media and spam them.• Find the top 10 to 20 people who you know would dig or .digg your stuff.• Get to know the top ‘right people for you’ so you and enjoy the synergies.• Talk to the media when you’re having a great day.• Explore branding and network with marketers to share ideas.• Do five things every day to market and brand you and your shows.
  28. 28. E-PR, BRANDING & MARKETING PLANS• Silo marketing plans are dead.• Get your show stats and KNOW who your audience is and what they like.• Get more of the same kind of folks who already tune in to you to watch/listen.• Expand and grow into new audience areas and keep your original fans.• Don’t be limited to one kind of media (e-print).• Try other media so you get coverage in TV, radio, print, online and blogs.• Don’t get a list of 2,000 media and spam them.• Find the top 10 to 20 people who you know would dig or .digg your stuff.• Get to know the top ‘right people for you’ so you and enjoy the synergies.• Talk to the media when you’re having a great day.• Explore branding and network with marketers to share ideas.• Do five things every day to market and brand you and your shows.
  29. 29. CONNECT AND E-CONNECT: Make friends and allow them to influence people because they wish to share what you know. Come to or create events more often: Podcamp, WordCamp, local Meetup.com, Facebook or Twitter events, and www.blogworldexpo.com (Las Vegas, Oct 14-16, 2010). Have ways to connect with people more than via their comments on your site. Be safe. Be prudent in knowing where the ‘lines‘ are. Have fun and enjoy every minute.
  30. 30. drop.io gvheadshots Page 1 of 3 • About Overview Realtime features Manager Introduction Blog Twitter Facebook • How To Introductory video FAQ Help overview Forgot drop name? Contact • Featured Apps • Developers • Upgrade / Premium • Login to ManagerGuest | Admin log in / gvheadshots / blog • Add upload files & more • View sort and reorder • Share subscribe to updatesFriday Sep 25, 2009 • •Tuesday May 12, 2009 •Tuesday May 05, 2009 • •http://drop.io/gvheadshots 2/19/2010
  31. 31. drop.io gvheadshots Page 2 of 3 • • • • • • • • • • •Tuesday Apr 28, 2009 • •http://drop.io/gvheadshots 2/19/2010
  32. 32. drop.io gvheadshots Page 3 of 3 • • • • •Friday Mar 27, 2009 • • • •http://drop.io/gvheadshots 2/19/2010
  33. 33. joannemccall.com - Homepage Page 1 of 2 Receive a BONUS GIFT Get Joannes Free Newsletter with branding, marketing, and publicity tips-and a Bonus Gift! E-mail:.Joanne McCall Media GroupSpecializes in generating national recognition for authors and influencing sales of their books. Her publicity campaigns help create authoropportunities for keynote speaking engagements, expanded business possibilities, new publishing deals, and ongoing relationships withreporters and producers. Brian Tracy One of the world’s top business consultant, speaker, and author "Joanne is positive, proactive and highly productive. She does a terrific job and follows through on every commitment. She keeps me extremely well informed and continually juggles interviews to work in harmony with my busy travel schedule." Dr. David Simon Co-founder and medical director of the Chopra Center for Wellbeing "Joanne McCall has orchestrated the PR efforts on behalf of my books The Ten Commitments and more recently, Free to Love, Free to Heal. Joanne is the ultimate professional, demonstrating total integrity as she delivers on her promises. I unconditionally recommend her to any author or publisher seeking wider exposure for their book." Dr. Richard Bandler Co-founder Neuro-Linguistic Programming (NLP);Author of Get the Life You Want; Richard Bandlers Guide to Trance-formation; and Conversations with Richard Bandler "Joanne McCall is a publicist who knows how to get things done. I highly recommend working with her."http://www.joannemccall.com/ 2/19/2010
  34. 34. joannemccall.com - Homepage Page 2 of 2 Joanne McCall Tel: (503) 642-4191 joanne@joannemccall.com 17675 SW Farmington Road, Suite 510 Toll Free: 1.800.736.0934 sales@joannemccall.com Aloha, OR 97007 support@joannemccall.com Terms of Use Privacy PolicyCrafted by 3dA Multimedia Inc, Powered by 3dATelecom Inc. Copyright © 2009 Joanne McCall, All Rights Reserved.Supported Versions: 7.0 3.0 3.0 Page generated in seconds.http://www.joannemccall.com/ 2/19/2010
  35. 35. Media | robhyndman.com Page 1 of 2 • Home • About • Archives • Media • Contact • Hyndman | Law Media Following is a list of recent media references and appearances: 2004-01-07 – Globe and Mail – Is Your E-Mail Safe? 2005-03-14 – EWeek – AOL: AIM Conversations Are Safe 2005-03-21 – The Toronto Star – Cheaper Insurance Exacts Price 2005 (05) – The National Magazine – Blogging the Spotlight 2005 (07/08) – AsiaLaw – Legal Outsourcing to India 2005-07-11 – Law Times – Big is Not Better in Technology Law 2005-09-26 – CBCUnlocked.com – Publier sur Internet pourrait devenir plus risqué 2005-10-21 – The Financial Post – Judge may have to determine if Motorola is a rival 2005-10-21 – The Financial Post – Zavirofski agreed not to work for rivals, suit says 2005-10-22 – The Toronto Star – NTP Claims it Plans to be Fair to Rival RIM 2005-11-12 – The Toronto Star – RIM Suit Fallout Worries U.S. 2005 (11/12) – Canadian Lawyer Magazine – Associates on Call 2005-11-15 – Globeandmail.com – Ingram: Hey Sony – wake up 2005-12-08 – Globetechnology Geekwatch – Hey, Skype — can we play? 2005-12-12 – Warren’s Washington Internet Daily – Group Gives Voice to Canadian Internet Crusaders 2005-12-31 – National Post – Who Owns the ‘Net? 2006-01-04 – IT Business.ca – Open Source Hardware Puts Licensing Models to Test 2006-01-04 – Macleans.ca – It’s What’s Legal That’s Scandalous 2006-01-05 – IT Business.ca – NDP asks cybersquatter to stop using phony URLs to redirect traffic 2006-01-16 – Globeandmail.com – Dan Cook on politics – Hollywood’s Canadian MP 2006-01-17 – National Post – Liberal MP at centre of blog controversy 2006-01 – “Net Neutrality – An Emerging Issue in Canadian Telecom”, Internet and E-Commerce Law in Canada (2005-06), 6 I.E.C.L.C. 90 2006-01 – Canadian Lawyer – The Risks and Rewards of Blawging 2006-01 – Law Times – IP issues catching on with the public 2006-01-23 – Computerworld – IT Blog Watch – The Best IT Blogs on the Net – WaPo-gate (and PLOrk premier) 2006-01-23 – ABA Law Practice Today – Web 2.0 2006-02-02 – IT Business.ca – Toronto firm slaps Citrix with lawsuit over GoToMyPC 2006-03-07 – The Toronto Star – T.O. set to go wireless 2006 (03) – The National Magazine – The skype’s the limit 2006 (5) – Profit Magazine – Meet the new web 2006 (5, 1) – LawPro Magazine – Perfection in Client Service – From the Ground Up 2006-05-11 – The Toronto Star – Virtual improvements to a home office 2006-06-08 – The Globe and Mail – The fight for your Office loyalty 2006-10-06 – Lawyer’s Weekly – Generating Business – how blogs can boost your advertising potential 2007-02-02 – Lawyer’s Weekly – Blogs pose wealth of concerns, experts sayhttp://www.robhyndman.com/media/ 2/16/2010
  36. 36. Media | robhyndman.com Page 2 of 2 2007-05-07 – The Globe and Mail – The $2,000 executive assistant 2007-05-16 – Goldhawk Live – Should employers restrict web access in the workplace? 2007-06-06 – CP24 Homepage – mesh Update 2007-07-06 – Lawyers Weekly – Will Macs replace PCs as the computer of choice at law firms? 2007-10-10 – Financial Post – Outsourcing slow to catch on in Canada 2007-11-23 – Lawyer’s Weekly (Luigi Benneton) – Few law firms in Canada are outsourcing legal work to India 2008-02-01 – Lawyer’s Weekly – Forecasting the future of solo, small and mid-sized law firms 2008-04-18 – itWorldCanada – The 10 best technology bloggers in Canada 2008-04 – The National – Making the switch to Mac 2008-05-16 – The Lawyers Weekly – Co-founder of Canada’s premier Web conference 2008-05-27 – CFRA News Talk Radio Business@Night Interview – Retrospective: 2008 mesh conference – 2008-06-05 – CHQR – Mike Blanchard Show Interview – Bell and iTunes Online Movie Stores – 2008-12-11 – The Globe and Mail – Have yourself a Merry Little Geekmas 2009-01-30 – The Globe and Mail – Open-source politics breathe fresh air into the Big Smoke 2009-11-27 – Spark 93 – Digital Pack Rats 2009-12-21 – CBA National Magazine – “Canada’s best law firm websites” – Co-winner, Small Firm/Solo 2010-01-25 – The Globe and Mail – Lawyers Play Key Role in Success All of the swell content here authored by Rob Hyndman is distributed under a Creative Commons license. The rest ... well, for the rest youre on your own. And dont say I didnt warn you. Privacy Policyhttp://www.robhyndman.com/media/ 2/16/2010
  37. 37. Social Media Integration Big Theme for 2010 | Social Media Examiner Page 1 of 2 HOME ABOUT US GETTING STARTED SUBSCRIBE CONTACT Social Media Integration Big Theme for 2010 By Amy Porterfield Published February 19, 2010 Social media integration is becoming a big buzzword this 159 year. As social media marketing matures and starts tweets playing a bigger role within marketing campaigns, retweet businesses are beginning to see that social media can be integrated into many channels. Here are two current studies that show how the integration of social media marketing is changing the way marketers connect and engage with their audiences—online and offline. #1: Marketers Ditch Silo Campaigns and Report Social Media as “Critical for Success” (Alterian) As digital and social media marketing mature, the demand for greater integration is evident. Marketers are quickly realizing that operating in a one-way marketing tunnel makes success impossible in this social media–saturated world. Listening first and then communicating and engaging have become “musts” for any successful social media campaign. Results of a 2009 survey by Alterian indicate that social media is becoming an integral part of most companies’ marketing campaigns: ■ 50%+ direct at least “a fair amount” of effort toward integrating social media marketing into their overall strategy ■ 66% will be investing in social media marketing in 2010 ■ 40% of the 66% plan to shift more than a fifth of their traditional direct marketing budget toward funding their social media marketing activities eMarketer’s report on the findings of the Alterian study pointed out, “[Social Media] is yet another channel to be incorporated into an integrated communication strategy, rather than addressed on its own. And it can provide unique insights into the consumers who can now use earned media to build brands alongside marketers.” As with earlier reports in 2009, marketers still feel a need for education and training with social media, as more than one-third reported only being “minimally prepared.” The good news is 37% planned to invest in training in this area. In addition to training, the survey also found that 36% are investing in social media monitoring and analysis tools. It will be interesting to see how marketers begin to use not only Facebook and Twitter to reach their audiences, but also start to take even greater advantage of podcasting, message boards, forums, video sharing and the many other social media tools consumers are using today.http://www.socialmediaexaminer.com/social-media-integration-big-theme-for-2010/ 2/19/2010
  38. 38. Social Media Integration Big Theme for 2010 | Social Media Examiner Page 2 of 2 #2: Online Forum Users Transcend Online and Offline Worlds, Becoming Influential Brand Advocates (Synovate/PostRelease) Word-of-mouth has always been vital in building loyal customers. Friends—whether online or offline—and family are trusted sources when making purchasing decisions. As mentioned in my previous article, a recent study from PostRelease showed how online forum users are enthusiastic brand advocates and are taking their online activities to the streets, telling others about products and services they recommend. Not only are they recommending brands to their family and friends, they are also more likely to publish blogs and organize meet-ups, compared to non- forum users. The PostRelease study focuses on consumer’s organization offline. Consumers are merging their online and offline influences, and this could be a huge opportunity for any savvy marketer who sees these new possibilities. Marketers are becoming acutely aware of the need to integrate new media activities into their existing marketing plans and consumers are demanding greater social media engagement from the brands they follow most. This could be a win-win situation if carried out strategically. Now it’s your turn. How have you seen the growing integration of social media marketing change your company’s marketing strategy? As social media matures, what are some ways you see this integration taking shape? We want to hearhttp://www.socialmediaexaminer.com/social-media-integration-big-theme-for-2010/ 2/19/2010
  39. 39. 40% OF PEOPLE SAY THEY ARE TIRED AND WANT MORE ENERGYExhausted moms, burnt out executives, bleary-eyed students and weary seniors have a few things incommon: their negative emotional habits and thinking patterns cause them to reduce, not retain, enoughpersonal energy. With ongoing family, work and monetary stress, people want to find proven ways to cope. Julia Hidy was diagnosed with severe Chronic Fatigue Syndrome in the early 1990’s. She lost her health, savings, dream job, and had to rebuild her life, one step at a time. She’d managed $1.5 billion in projects before her illness. After practicing the seven key self-energy-giving habits she’d developed, she recovered and was able to com- plete another $1.2 billion in projects, despite her Doctors’ warnings that she needed to change careers or risk remaining ill for the rest of her life. Julia knows what it takes to use her energy well, and lives the life she knew was possible. She’s never looked back. Julia’s programs have helped people of all ages, walks of life and from many different countries improve their own personal energy use habits. She’ll cover proven ways your audience can get, keep, use and share emotional and mental forms of energy better so they can live more positive, focussed, useful, happy and fulfilled lives. SEGMENT OR STORY IDEAS: • A personal energy makeover for hosts or guests • Why are you so tired? 4 tips to recharge your life Julia Hidy is author of • Stop running short of energy: the newest 3 R’s Energy for Your Life: • How do you steal your own energy: 6 habits The Essential Guide that will put your life into a higher bandwidth Energized Living Multimedia, Spring 2010 • 5 food tips to get energy on demand • Four secrets: why billionaires have so much energy • Become the mate or partner you want to be • 5 easy, free ways to recession-proof your energy • Energy myths exposed: a cultural perspective • Five ways to use your energy better every day MEDIA EXPERIENCE: • Regional television, webTV and webinars • Articles in trade and consumer magazines • Radio, internet radio and voice-overs • Professional speaker to leading companies and associations • Workshops at The Learning Annex and BookExpo Canada • Media contact for two billionaires of NYSE- and TSE-listed firmsJULIA HIDY’S AVAILABILITY: Nationwide by arrangement. U.S. East coast: New York,Boston, Chicago, Philadelphia, Washington, Buffalo, Detroit, Cleveland, New Jersey andFlorida. Julia is based in Toronto and can be available as a last-minute guest.Julia Hidy: 647-436-9766 juliah@energyforyourlife.com www.energyforyourlife.com
  40. 40. HELP YOUR AUDIENCE GET MORE ENERGY FOR THEIR LIVES EVERY DAY Americans ARE HAVING A personal energy crisis. THEY NEED MORE energy THEY CAN USE DAILY SINCE: • 40% to 80% of people say they are OFTEN tired. • 50% OF PEOPLE SURVEYED regularly don’t sleep well. • 25% OF ADULTS ARE NOW clinically exhausted. • One quarter of women said they went on a diet last year to improve their energy levels. • personal energy shortageS HAVE cost businesses in the U.S. $135 billion in lost work, fatalities AND LAW SUITS in 2007 ALONE. • TIREDNESS, OR lack of energy, IS one of the top FIVE complaints doctors HEAR nationwide EVERY YEAR. Energized Living Multimedia, Spring 2010 Julia Hidy has helped burnt out C.E.O.’s, their employees, homemakers, and many others find, keep and use their energy better. She’s given them actual steps and proven techniques to use daily to moderate and improve their energy levels versus simply suggesting that they, ‘be more positive.’ In the early 1990’s, Julia was told by three M.D.’s that she’d never recover from severe Chronic Fatigue Syndrome – ever. She not only regained her health, but became a world leading expert in human energy dynamics. Julia’s research found that chronically tired people use emotional habits and thinking patterns that are very different from their energized counterparts. In Energy for Your Life: The Essential Guide (Spring 2010), she unveils the personal energy secrets of leading-edge thinkers, spiritual masters, highly successful people, and a few of the billionaires she’s worked with so that anyone can gain access high quality personal energy on demand. She’s helped thousands develop a more positive outlook, improve their health, re- JULIA HIDY store their self worth and live the lives that they had hoped they could live. Julia Hidy’s techniques are easy to do, practical, often humorous, and are easy to recall. A few of the topics she covers include: • Human energy 101: how our bodies really use the energy we receive. • Re-energizing tips with questionnaires, exercises and techniques that can be done anywhere at any time by almost anyone. • What it takes to tame negative mental self-talk to thrive not just survive. • What self-energy-giving emotional habits and patterns do we ALL have. • Tasty recipes and demos using foods that are energizing and healing. • What it really takes to heal personally, as a family, and as a nation. Julia Hidy’s will also launch EnergyforYourLife.com/blog/ and FoodsforYourLife. com/blog/ in Fall 2009.Julia Hidy: 647-436-9766 juliah@energyforyourlife.com www.energyforyourlife.com
  41. 41. Newswire | a social network for independent journalists Page 1 of 2 NEWSWIRE ARTICLE WRITING CAMPAIGNS Imagine dozens of journalists writing and publishing articles about you, your company, or your cause. Our independent journalists are always looking for new stories to tell, events to report, and situations to analyze. Why not have them report about you? Do you want your company’s story to show up in search engines? Do you want customers to find editorials about your product or service? Do you want your cause to get greater media exposure? With Newswire’s Article Writing Packages, all this is possible and more… Select a Package How it Works You tell us what you want us to write about We find Newswire Journalists who have experience with your topic or industry Newswire Journalists research and write your articles Editors review the article for compliance with Newswire’s Ethics & Editorial Policy Newswire publishes and distributes the article throughout the internet Terms of Service You are purchasing an article writing package from Newswire. Upon selecting a package above, you will proceed to: 1. Payment – You can pay with any major credit card. Upon successfully submitting payment, you will be given a confirmation number and email. Please save this email as you will need it if you choose to submit your article details later. 2. Submit Article Details – You can submit your release right away or wait until you are ready. If you choose to wait, you can access the article submission interface through a link inside your confirmation email. You will be taken to a form where you will enter the following information: ■ Contact Person ■ Email Address ■ Phone Number ■ Address ■ Website ■ Ticker Symbol 3. Inbound Links – Every article will have a link to the web address of your choosing. These links will allow readers to find your website and contribute to better search engine results. 4. Distribution -- Newswires editing department will review your release for compliance with Newswires ethics and editorial policy, queue it up for posting onto Newswire.net, and distribute it through the Newswires article distribution platform. Thishttp://www.newswire.net/apitch1.php?referrer= 2/19/2010
  42. 42. Newswire | a social network for independent journalists Page 2 of 2 will make your articles available to search engines and on various article and news websites. 5. Turnaround Time – Your articles will be written and distributed within 3 to 10 business days of purchasing your package. Please contact us for pricing of expedited articles. ABOUT US NEWSWIRE.NET, INC. IS A SUBSIDIARY OF EXTENSIONS, INC. A FULLY REPORTING PUBLIC COMPANY TRADING UNDER THE STOCK SYMBOL EXTI Newswire is a Social Network News Agency of independent journalists. Our technology leverages social networking with collective search engine optimization to give our journalists the tools, credibility, and distribution they need to report the news. Newswire’s unique value proposition lies in our Journalist Social Network. Independent writers, bloggers, photographers, and videographers represent one of the most powerful and overlooked search engine optimization forces on the Internet. Our platform gives these journalists the technology they need to harness their collective power and distribute news via search engine placement. Newswire offers press release and news distribution services to the public, with packages catering to small/medium sized businesses and large publicly traded companies. Our distribution engine places client news on over 3,500 sites throughout the web, gets news to National Media Outlets, and targets industry specific trade publications. Copyright © 2009 Newswire, All rights reserved. Authors | Terms of Use | Editorial Integrity | Media Kithttp://www.newswire.net/apitch1.php?referrer= 2/19/2010
  43. 43. 40% OF PEOPLE SAY THEY ARE TIRED AND WANT MORE ENERGYExhausted moms, burnt out executives, bleary-eyed students and weary seniors have a few things incommon: their negative emotional habits and thinking patterns cause them to reduce, not retain, enoughpersonal energy. With ongoing family, work and monetary stress, people want to find proven ways to cope. Julia Hidy was diagnosed with severe Chronic Fatigue Syndrome in the early 1990’s. She lost her health, savings, dream job, and had to rebuild her life, one step at a time. She’d managed $1.5 billion in projects before her illness. After practicing the seven key self-energy-giving habits she’d developed, she recovered and was able to com- plete another $1.2 billion in projects, despite her Doctors’ warnings that she needed to change careers or risk remaining ill for the rest of her life. Julia knows what it takes to use her energy well, and lives the life she knew was possible. She’s never looked back. Julia’s programs have helped people of all ages, walks of life and from many different countries improve their own personal energy use habits. She’ll cover proven ways your audience can get, keep, use and share emotional and mental forms of energy better so they can live more positive, focussed, useful, happy and fulfilled lives. SEGMENT OR STORY IDEAS: • A personal energy makeover for hosts or guests • Why are you so tired? 4 tips to recharge your life Julia Hidy is author of • Stop running short of energy: the newest 3 R’s Energy for Your Life: • How do you steal your own energy: 6 habits The Essential Guide that will put your life into a higher bandwidth Energized Living Multimedia, Spring 2010 • 5 food tips to get energy on demand • Four secrets: why billionaires have so much energy • Become the mate or partner you want to be • 5 easy, free ways to recession-proof your energy • Energy myths exposed: a cultural perspective • Five ways to use your energy better every day MEDIA EXPERIENCE: • Regional television, webTV and webinars • Articles in trade and consumer magazines • Radio, internet radio and voice-overs • Professional speaker to leading companies and associations • Workshops at The Learning Annex and BookExpo Canada • Media contact for two billionaires of NYSE- and TSE-listed firmsJULIA HIDY’S AVAILABILITY: Nationwide by arrangement. U.S. East coast: New York,Boston, Chicago, Philadelphia, Washington, Buffalo, Detroit, Cleveland, New Jersey andFlorida. Julia is based in Toronto and can be available as a last-minute guest.Julia Hidy: 647-436-9766 juliah@energyforyourlife.com www.energyforyourlife.com
  44. 44. HELP YOUR AUDIENCE GET MORE ENERGY FOR THEIR LIVES EVERY DAY Americans ARE HAVING A personal energy crisis. THEY NEED MORE energy THEY CAN USE DAILY SINCE: • 40% to 80% of people say they are OFTEN tired. • 50% OF PEOPLE SURVEYED regularly don’t sleep well. • 25% OF ADULTS ARE NOW clinically exhausted. • One quarter of women said they went on a diet last year to improve their energy levels. • personal energy shortageS HAVE cost businesses in the U.S. $135 billion in lost work, fatalities AND LAW SUITS in 2007 ALONE. • TIREDNESS, OR lack of energy, IS one of the top FIVE complaints doctors HEAR nationwide EVERY YEAR. Energized Living Multimedia, Spring 2010 Julia Hidy has helped burnt out C.E.O.’s, their employees, homemakers, and many others find, keep and use their energy better. She’s given them actual steps and proven techniques to use daily to moderate and improve their energy levels versus simply suggesting that they, ‘be more positive.’ In the early 1990’s, Julia was told by three M.D.’s that she’d never recover from severe Chronic Fatigue Syndrome – ever. She not only regained her health, but became a world leading expert in human energy dynamics. Julia’s research found that chronically tired people use emotional habits and thinking patterns that are very different from their energized counterparts. In Energy for Your Life: The Essential Guide (Spring 2010), she unveils the personal energy secrets of leading-edge thinkers, spiritual masters, highly successful people, and a few of the billionaires she’s worked with so that anyone can gain access high quality personal energy on demand. She’s helped thousands develop a more positive outlook, improve their health, re- JULIA HIDY store their self worth and live the lives that they had hoped they could live. Julia Hidy’s techniques are easy to do, practical, often humorous, and are easy to recall. A few of the topics she covers include: • Human energy 101: how our bodies really use the energy we receive. • Re-energizing tips with questionnaires, exercises and techniques that can be done anywhere at any time by almost anyone. • What it takes to tame negative mental self-talk to thrive not just survive. • What self-energy-giving emotional habits and patterns do we ALL have. • Tasty recipes and demos using foods that are energizing and healing. • What it really takes to heal personally, as a family, and as a nation. Julia Hidy’s will also launch EnergyforYourLife.com/blog/ and FoodsforYourLife. com/blog/ in Fall 2009.Julia Hidy: 647-436-9766 juliah@energyforyourlife.com www.energyforyourlife.com
  45. 45. Youre a great podcaster and and Friend at a time. This information will help you start, run, and grow yourcommunicator. Youre having online presence and business so you can get the awareness, sales and interesta blast on your social media that you deserve!sites. Your audience and Online Press Kits:friends love what you do andsay. And now you want to findmore people just like them. Getting the MediaIf youre running an onlinebusiness, are an infopreneur, orwant greater awareness for yourcharitable, environmental or and Audiencepersonal activities, this e-bookis for you. You may even wantto make enough money so youcan quit your day job, send your Awareness Youkids to University and workfull-time doing what you love.This is about meshing thetraditional and online ways you Deserve:share your information, passionand expertise with otherlike-minded people. It is alsoabout learning what to do soyou will be able to show respectand your professionalism to For Yourself, Your Podcasts, Blogs, Activities and Businessesjournalists, producers and hostsso they will know lives will beeasier, more productive andthey wont get egg on their By Julia Hidy, President, Energized Living Multimediafaces if they help and coveryou. This will help them want tohelp you so ith their audiences. Excerpt from Julias upcoming book: Spiritual PR: Changing Your Life and the World with Truth, PositiveThese seven strategies are fromJulia Hidys upcoming e-book, Energy, Useful Information and Passion"Spiritual PR: Changing YourLife and the World with www.JuliaHidy.comInformation, Creativity and www.EnergyforYourLife.comPassion One Reader, Viewer www.PositiveEnergy Central.com
  46. 46. create a list of interested media, bloggers and others so you can personally let them know about your project and activities.Internet Press Releases - Blogmania - Add your online press kit and e-press releases to let the blogosphere andLearn how to increase your your readers know what youre doing. How to create and write a successful blog toSearch Engine promote your book.Optimization by gettingyour book on the Google Social Media -Newswire, the Yahoonewswire, and other Mainstream your Message for Radio and TV - Learn easy steps to communicate yournewswires and RSS feeds. message succinctly for radio and TV interviews.Terrestrial Press Releases- Research, select and © 2010 Julia Hidy. All rights reserved.
  47. 47. Intro But it doesn’t quite pan out. Your job is be available when prospects are ready to buy. If you are not there, someone Why does this happen? Why do so many else is going to land that business. And guess entrepreneurs discover that instead of being what? That business owner was probably justBuilding set free, they have been enslaved by their lucky enough to be in the right place at the business? Why do they spend time reading right time.Success financial statements instead of reading to their kids? Why do they wake up to discover Why leave your sales to chance? Staying inLike most aspiring that instead of changing the world, the world front of your prospects is the single easiestentrepreneurs, you has changed them? way to boost sales and grow quickly.probably started yourbusiness in the pursuit of This book is your answer. It explains why so It is your responsibility to create moments ofsomething greater than many entrepreneurs fail to accomplish their interaction and maximize those moments toprofits. dreams. It will show you what you can do to close more sales, gain more customers, and prevent the same thing from happening. grow your business.You dreamed of doingthings your own way This book will help you start, run, and grow This is where the building blocks come in. Theyand being free from your company the right way. It will give you are the tools for creating and making the“The Man.” You longed strategies to double your sales. But more most of your contact moments with yourfor the flexibility to importantly, it will liberate you from your prospects and customers.attend your kid’s business and empower you to achieve thebaseball games. You fleeting aspirations that inspired you to start They are the ultimate key to small businessaspired to revolutionize your business in the first place. success and quickly doubling your sales!your industry and ichange the world. Let me begin by sharing a secret. . .Far too many times, There is a fundamental marketing and salesentrepreneurs fail to principle that has held true since theaccomplish their goals. beginning of time. People buy when THEY areDespite investing blood, ready to buy, not when you are ready to sell.sweat, and tears in theircompanies, they come This does not mean, however, that prospectsup short. They are on will never buy from you. Most of them will. In fact, a recent study by the Gartner Group the Edge of Successthe cusp ofgreatness—perched on showed that 87% of prospects that inquirethe edge of success. about a product will purchase it or a similar product within 12 months. 2
  48. 48. Building Supercharge Your Website BlockYour website should be one of the most powerful tools you use to grow your business. Since most visitors comingUnfortunately, that usually isn’t the case for small businesses because they don’t know how to use to your site are not readythe Internet as a marketing tool. to buy today, it’s important that you capture theirThey, in an attempt to use their website to generate business, go straight for the sale and contact information forcompletely miss out on the additional value a website can bring. And sadly, some business future communications.owners never even launch a site. They get so hung up on trying to make it perfect that that theynever do it at all. This is usually done by offering valuable contentThis is especially tragic because the first step to growing your business is to supercharge your in exchange for their namewebsite. and email address. The content is critical becauseA supercharged website can be the most powerful tool in your marketing program. Done it gives you something toproperly, it will position you as a trusted expert and get visitors to opt-in for your communications. exchange for contactPosition Yourself as the Trusted Expert information.Your prospects are just like you. They want to be confident that they are making the right choiceby doing business with an expert. They look for proof of your expertise on your website. SuperchargeUnfortunately, you only have about seven seconds to supply that proof. Your WebsiteSo what does expertise look like on a website?It can take many forms, but it almost always includes social proof (such as testimonials) andhigh-value educational resources (like reports and presentations). When you publish this type ofcontent on your website, you become an “author” in the eyes of your prospects. For mostpeople, author = subject matter expert.Get Visitors to Opt-in 3
  49. 49. Building Fill Your Funnel BlockNow that your website is supercharged, you’re ready to start driving traffic to it so you can fill generating and convertingyour funnel with tons of leads. The funnel, of course, is the metaphor used to describe the system leads.of capturing prospects and converting them into customers. Think about the sales processThe funnel is imperative to sustained business growth. You see, today’s leads are tomorrow’s you have in place for yourbuyers. By putting those leads in your database, you are securing a lucrative future for your website leads. Typically, youcompany. The more leads you have in your funnel, the more buyers you’re going to have down present these prospects with athe road. sales offer. If they buy, you collect the cash and move onAlthough many people think they have a proper funnel in place, the reality is they do not. the next prospect. WhatInstead, they get caught up in the sales mentality. They get so focused on making a sale that the happens if they don’t buy?sale is ALL they see. In short, they get “TUNNEL VISION.” Ideally, you would add them toBy putting too much focus on making a sale today, you will miss out on great prospects that a marketing campaign that willaren’t ready to buy today. You’ve got to turn your “TUNNEL VISION” (a focus on today’s sales) keep your name in front of allinto “FUNNEL VISION” (a proper focus on filling, converting, and flipping your funnel). those leads until they are ready to buy.The Hunter Mentality That’s what the funnel is allWhen faced with the challenge of filling the funnel, most people think about advertising and about—capturing leads thatsales. aren’t ready to buy andYou place an ad somewhere. People see it. They learn about your product, service, or special funneling them progressivelyoffer. Then they somehow contact your company—go to the website, visit the store, make a toward greater and greaterphone call—and then buy something. commitment through continuous, automatedMost small businesses design their systems of selling the OLD way, based on the concept that follow-up campaigns.advertising leads straight to sales. But the problem with this model is that you only close the hotprospects (let’s say a hefty 5%) and let everyone else (the other 95%) go to waste. This is called It’s about being there whenthe hunter mentality—you eat what you can kill today. prospects are ready to buy.Today’s Leads Are Tomorrow’s Buyers Fill Your FunnelBut the truth is, most buyers don’t see an ad and immediately purchase your product. They buywhen they are ready to buy. To reach these buyers, you need a systematic approach to 4
  50. 50. Building Convert Your Funnel BlockWe’ve talked about how to supercharge your doubling your sales).website and fill your funnel with leads. But ifyou fail to move your prospects through the A follow-up sequence can be comprised offunnel, you’re not going to make any money. a series of follow-up messages in any form of media (emails, letters, phone calls).You need a system for converting those leadsinto sales. At the most basic level, you need The most important factor is that theto define your funnel and create a follow-up messages have a specific purpose andplan. provide value. When sequences contain meaningful information that prospects canDefine the Funnel use right away, they’ll be more likely to look forward to your next email.Wouldn’t it be great to be able to look at allthe leads you’ve captured and predict when In addition, the value technique allows youthey are most likely to buy? It’s like a to communicate with your prospects withoutweatherman predicting when it’s going to the fear of the “hard sell.”rain! How does he do it? Easy. By observingand measuring patterns. When prospects receive sales messages, they immediately become defensive andPredicting when your customers are most skeptical. By sending purely educationallikely to buy is not much different. If you know content, you are building trust and gettingwhat to look for, you can identify logical steps prospects used to reading your messagesthat indicate that a lead is getting warmer. with an open mind.That way you can be there when the windowof opportunity opens so the sale will go to you Let them grow comfortable with theand NOT your competition. information you’re sharing, and then drive them to the sale later.Create a Follow-Up PlanA well-designed follow-up sequence will Convert Your Funnel 5naturally pull prospects down through eachstep of the funnel until they are ready to buy.This is the key to systematized growth (and to
  51. 51. Building Flip Your Funnel BlockYou worked hard to fill your funnel with leads Cross-Sell Additional Productsand convert them into paying customers.Now what? Cross-selling is simply offering your customer a product or service related to what theyMost small businesses let out a sigh of relief are purchasing (ex. “Would you like fries withand then move on to driving the next that?”). Done properly, it is an excellent wayprospect through the funnel. However, this to boost sales and deepen relationships withstrategy leaves a lot of cash on the table. customers.You need to flip the funnel. Many small business owners are afraid to cross-sell because they don’t want to beFlipping the funnel refers to what you do pushy. This fear is unfounded.AFTER the sale to maximize the value of yourcustomers. The goal, of course, is to turn As long as you follow a few basic rules, suchone-time customers into repeat customers as offering relevant products in a range ofand turn repeat customers into raving fans. prices, your customers will appreciate that you made them aware of your otherThere are three simple strategies you can products and services.implement to effectively flip the funnel. Up-Sell to Increase the Transaction SizeCreate Customers for Life Much like cross-selling, many entrepreneursThe longer a customer stays with you, the shy away from up-selling out of fear ofmore valuable they become. Your job is to offending customers. However, up-selling is aconvert customers into raving fans so that great way to increase sales with little effort.they’ll buy from you again and again. As long as the up-sell offer is relevant to theTo create customers for life you must original purchase and delivered in a politecontinuously cultivate strong relationships manner, your customers will either tell you nothat generate loyalty. Contrary to popular or upgrade and thank you for the greatbelief, most customers don’t leave a deal.company because they are unhappy. Theyleave because of indifference. They don’tfeel special. Flip Your FunnelSo go above and beyond to wow yourcustomers. A little humanity, honesty, and 6extra mile behavior can really make youstand out from the competition!
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