Social Media Marketing for Surfing and Skateboarding Retailers

presented by Julia Gorzka JuliaGorzka.com Social Media Marketing Surf Expo 2009

Welcome to the world’s largest cocktail party! Everyone is invited. ***No one controls the guest list

Anybody & everybody can participate & contribute

The Critic The Collector & Joiner The Spectator The Inactive

I’m a network creator , blogger & podcaster . The Creators

Social Media Sector Spending in the US is expected to grow from: $716 million in 2009 $3.1 billion in 2014 * Forrester Research

Marketing Mind Shift Sell Take Push Buy attention Control Talk Transaction Help, teach Give Attract Earn loyalty Let go Listen Experience

Don’t Interrupt…ENGAGE! – George Benckenstein

Be relevant, be authentic, be real.

New Storytelling Tools

The #1 Reason Businesses Fail at Social Media? They don’t have a strategy.

How will you use Social Media?
Brand Awareness + Discoverability
Marketing – Word of Mouth
Lead generation & Sales
Connect with your audience
Customer service
Customer loyalty
Cultivate Fans
Recruiting new employees

Getting Started Listen and Learn

658 skateboarding events 3990 surfing events 2193 surf industry 7386 surfing industry 48 professional surfers 43 professional skateboarders

2 professional surfers groups 13 skateboarding groups

*Jan 2009, Comcast The 2 nd most popular search entity

Create calls to action

What’s missing?

Create a Plan

If you don’t know where you are going You won’t know when you get there

What are you trying to do? Who is your audience? What do your customers want? What do you want to be known for? Be Strategic + Targeted with your Initiatives

Where do your fans hang out? That’s where you need to be.

420,296 skateboarding pics

1,223,570 surfing pics

Engage and Participate

How will you connect with fans?

Give them something to TALK ABOUT! Word of Mouth Is the #1 Brand Builder Content What story are you going to tell?

Your newsletter Your presentations Your knowledge Company Blog Don’t limit yourself! Post your content across multiple channels

*Image from hugh macload

Social what? I don’t have time. Create a Schedule & Delegate

Let your fans know where they can connect with you!

Integrate

The Gorzka Model

Get Started! #1 – Strategy: Define your goals #2 – Know your audience #3 - Create a Plan #4 – Know where you are going & why #5 - Be relevant, authentic & real
What story are you going to tell?

Julia Gorzka Social Media Strategist Consultant Speaker JuliaGorzka.com [email_address] (813) 690-2100 Twitter/JuliaGorzka LinkedIn/JuliaGorzka

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Social Media Marketing for Surfing and Skateboarding Retailers

by Julia Gorzka Freeman on Sep 18, 2009

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Social Media Marketing for Surfing and Skateboarding Retailers — Presentation Transcript