Julia Gorzka JuliaGorzka.com Twitter/JuliaGorzka Be More Connected! Social Media Marketing Strategies for Non-Profit Organizations

Top 3 Reasons Why Organizations Aren’t Using Social Media: I don’t have time. I don’t know how to get started. I started ____, but then I didn’t know what to do.

I don’t have time.

I don’t know how to get started.

I started ____, but then I didn’t know what to do.

Top 3 Organizational Goals Most Often Heard: More money. More volunteers. Build community awareness a.k.a. “ Get the word out.”

More money.

More volunteers.

Build community awareness

a.k.a. “ Get the word out.”

The #1 Reason Organizations Fail at Social Media? They don’t have a strategy.

Social Media Marketing allows you to network + build relationships in valuable new ways.

New Storytelling Tools

Marketing Mind Shift Sell Take Push Buy attention Control Talk Transaction Help, teach Give Attract Earn loyalty Let go Listen Experience

Start thinking like Storytellers What are you trying to do? More money. To do what? 2. More volunteers. To do what? 3. Build community awareness. To do what? Be strategic!

More money.

To do what?

2. More volunteers.

To do what?

3. Build community awareness.

To do what?

Start thinking like Storytellers Who’s your Audience?

Start thinking like Storytellers What story will you tell?

Start thinking like Storytellers Where are you going to reach + connect with your fans? ***Don’t be afraid to ask them!

How can you connect with them? Get to know them - TweetUp!

What storytelling tools will you use?

Innovate & Collaborate: What do you need to accomplish?

How can they respond? How can they spread it? How can you make it easier for them to share the story? Start thinking like Storytellers What do you want listeners to do?

Who’s going to tell your story?

Virtual Ambassadors Find people passionate about you & get them involved

Let your fans know where they can connect with you! website e-newsletter brochures e-mail signatures billboards Add Social Links/Buttons/Invitations to all your communications:

website

e-newsletter

brochures

e-mail signatures

billboards

Integrate traditional & new media

What’s your Story? #1 – What are you trying to do? #2 – Who is your audience? #3 – How can you connect with them? #4 – How & where can they hear the story? #5 – How do they respond? #6 – How can they spread it?

Julia Gorzka JuliaGorzka.com [email_address] (813) 690-2100 Twitter/JuliaGorzka LinkedIn/JuliaGorzka