What story are you going to tell? Marketing is about stories. The best are easy to relate to and easy to tell. With Social Media, Non-Profits have a new set of storytelling tools at their disposal. The challenge is to create a social media marketing strategy that maps on to organizational goals.
I gave this keynote presentation at WEDU's 4th Annual Be More Effective Workshop in Tampa September 9, 2009. "The mission of the nationally-recognized, award-winning Be More Awards program is to generate awareness for nonprofit organizations, champion those organizations' unsung heroes and celebrate the spirit of good will throughout the community." It's an awesome event and I am honored to be a part of it!
Get more scoop: http://www.wedu.org/bemore