3 Keys to Successful Fundraising in the 21st Century

HELP!* I’m a 20 th Century Fundraiser in a 21 st Century World *Help provided by Julia Gorzka Freeman www.JuliaGorzka.com 3 Keys to Successful Fundraising in the 21 st Century

A new kind of Fundraiser. Equipped for the 21 st century. Your best practices strategically enhanced by 21 st century technology to achieve your goals . Digital. Social. Mobile.

As technology continues to change the game:
access to information
publishing outlets
communication styles
expectations
opportunities
how will you develop & apply new strategies to win at fundraising?

New trends in American Life Pew Research Center’s Internet & American Life Project surveys, 2008-2010

The one thing technology doesn’t change? Relationships are still where it’s at. They still take time. They still take effort.

The challenge to 21 st century fundraisers: Strategically apply & integrate the fundamental skills of developing and cultivating relationships with donors into digital, social and mobile platforms.

G etting started: 3 keys to successful fundraising in the 21 st century

Know your brand 1 Cultivate the right audience

1. Marketing “ I’m a great lover.” – ZAG, The #1 Strategy of High-Performance Brands, Marty Neumeier

2. Telemarketing “ Hello.” “ I’m a great lover.”

3. Public Relations “ Trust me, he’s a great lover.”

4. Advertising “ I’m a great lover. I’m a great lover. I’m a great lover.”

5. Graphic Design

6. Branding “ I understand you’re a great lover.”

A brand is not:

A brand is a person’s gut feeling about a product, service or organization. It’s what people Think + Feel + Expect about you... It’s a gut feeling because we are emotional, intuitive beings.

Communicate 2 It’s the cornerstone of healthy relationships

Not sure? Ask! So what do people Think + Feel + Expect of your organization?
Why do supporters give to your organization?
Does public perception align with your mission & vision?

Do your research:

Take the time to ask people about their preferences, likes, and dislikes. Respond accordingly. How do you communicate your needs, plans & hopes for the future? Do you email, text, call or use snail mail? Do you tweet, facebook or blog?

Make it easy to accept your invitations

Make it easy for your supporters to introduce you to their circle of influence.

Make it easy for supporters to tell their circle of influence they are spending time with you & your organization.

The bottom line? Make it easy.
To access information.
To share information.
To give.
To listen.
To be heard.

Set goals. Measure results. 3 Know what the path to success looks like.

The #1 reason organizations fail at applying digital, social & mobile to their fundraising? They don’t have a strategy.

Success: 80% Strategy 20% Technology The faster organizations can realize that integrating digital, social & mobile media isn’t about technology, but about process and change management the better off they are.

Plan for Success! Define key indicators and metrics to measure results.
Identify efforts that lead to results.
Alter efforts that don’t produce.

Achieving Organizational & Group Goals

Successful fundraising in the 21 st century requires a coordinated, strategic effort.
Define your goals.
Identify digital, social and mobile tactics to be integrated.
Assemble your team.
Educate them on the new process.
Execute.
Measure results.
Adapt as needed.
Enjoy!

Need more *contact Julia Gorzka Freeman gorzka! Julia@JuliaGorzka.com www.JuliaGorzka.com (813) 690-2100 HELP?*

3 Keys to Successful Fundraising in the 21st Century

by Julia Gorzka Freeman on Oct 11, 2011

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3 Keys to Successful Fundraising in the 21st Century — Presentation Transcript