The truth behind seo

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The truth behind seo

  1. 1. THE TRUTH BEHIND SEO @ Google Campus Bu The Digital Marketing Academie
  2. 2. Table of Content • Keywords • Site Structure • Sitemap &Robot.txt • Content • Social Network
  3. 3. Keywords • Short-Tail Traffic (a lot of people visiting) • Long-Tail Conversion (Less people more buys) • Test Website on existing keywords • CEOcentro.com • Ranks.nl • Choose your top 10 key phrases with Google Keywords • strike a balance between competition and clicks • Keep them as specific as possible • Track your keywords regularly once a week/month • Change keywords if no performance in 3 months
  4. 4. Site Structure • Try to add the keywords to each of those: • Categories • Sub-Categories • Products/Services • Page Titles • Header Tags • Image Tags • Meta became less powerful BUT the description is the part which will show up on Google
  5. 5. Sitemap & Robot.txt • HTML – Link + Description in a few words • XML – Google reads this, defines the list of pages and gives them authority • Robot.txt – do not scan these pages (if content is duplicated)
  6. 6. Content • 1 keywords every 100-150 written words • Include Media • Interlink your pages (so google keeps going around your page • Link Building • Bloggers • Magazines • Directories • Content Marketing • 400-500 words • 3 KW • Min. 1-2 posts a week
  7. 7. Content • Lists • Top10 • Research Driven • Fun • Podcast • Guest blogging • Complimentary sites • Links • Video • Existing content • Utilise on YouTube, Vimeo etc.
  8. 8. Content • White Papers • E-Books • Presentations (SlideShare) • Customer Links • FAQ’s • Press Release • Infographics • Wikipedia
  9. 9. Social Networks

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