All you need to know about the uk

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UK 101: How to break your band in the UK

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All you need to know about the uk

  1. 1. All you need to know about the UKSizeFast moving/crowded/open to the newMusic LoversBe realisticModest success/global successReconnaissance
  2. 2. Economics Top 10– an overview ofthe market 4th Largest Music Market Digital up Live Bigger than recorded Adapting to change85% of the population buy music!15% Physical still important 23 51 11 % % % 41% Streaming Spend on recorded music first way to hear Spend on live music new act..
  3. 3. Before you goInformationCentralisedLocal successBest caseTeamTimescaleAnalytics
  4. 4. When to go over?AwarenessLocal championsNicheIf early..
  5. 5. How to maximise your timeStrategyOne weekContinuityFans vs industryPrepare3 waysDistribution
  6. 6. Showcasing/LiveShowcaseVenuesSlotDifferencesSupportsFestivalsLocal knowledgeOutside London?
  7. 7. Who do you trust? TastemakersPeople talk..CoverageClub nights/PromotersBlogs/PressRadio/DJ’sTVUSA
  8. 8. Market PeculiaritiesSizeLondonNarrow channelsWays in..Indie coolTimetable
  9. 9. PR/Blogs/PressVarietyChallengesApproaching them..Print vs digitalInfluential?PR Co’s
  10. 10. RadioThe gatekeeperWho does what?When/how approach?Radio promotion
  11. 11. Building a UK teamEarly adoptersAgentLabelsPublisherSympathetic A+RCo-mgmt?Direct to fanInvestors
  12. 12. Challenges for foreign actsIndividualityTrailblazers help..Tastes differNiche is still goodEBBA’s
  13. 13. Export-ready checklist• Top 10 tips for making your act ready…

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