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Should We Buy Angry Birds? And other questions for Collection Development and Acquisition Librarians in a world of iPads and Apps
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Should We Buy Angry Birds? And other questions for Collection Development and Acquisition Librarians in a world of iPads and Apps


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Presentation from the 2013 Acquisitions Institute at Timberline Lodge on Collection Development and Acquisitions considerations for libraries that are lending iPads.

Presentation from the 2013 Acquisitions Institute at Timberline Lodge on Collection Development and Acquisitions considerations for libraries that are lending iPads.

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  • This presentation will be strictly about the iPad. Some of the content could be applied to other tablets or mobile devices, but some content is specific to the iPad or Apple products. This is not intended to be an endorsement of Apple products or iPads. It is a reflection of the knowledge and experience gained through developing an iPad lending program for the Ohio State University Libraries. Also, to clarify, this presentation will focus primarily on the issues that pertain to the Collection Development and Acquisition of iPad apps. I won’t get into how to set up an ipad lending program, or the IT aspects of configuring the iPad in order to be lent.
  • iPad MarketApril 3rd 2010 the iPad made it’s sales debut selling 300,000 units on the first day.In its first 80 days on the market Apple sold 3 million units. This rate surpasses the iPhone which sold 1 Million units in its first quarter debut and 350,000 sold in the entire first year the DVD player debuted. It took the DVD player 5 years to reach the first quarter sales seen by the iPad.Sales 100 Million sold in two and a half years.
  • Ipad Stats Today (as of October 2012)35 Billion Apps downloaded App store contains 700,000 apps with 275,000 iPad apps400 million books downloaded from iBooks
  • Education Market:2012 Mac sales to education were at an all-time high, yet twice as many iPads were soldApple CEO Tim Cook during his third quarter earnings call July 2012, “The adoption rate of iPad in education is something I’d never seen from any technology product in history.”In March 2010 Seton Hill (not Seton Hall) University, a small private liberal arts college in Pennsylvania announced that beginning in fall 2010 the college would distribute iPads to all full-time students, about 2100 at the time.This upcoming fall, Lynn University in Boca Raton Florida, which played host to the third presidential debate in this last election will require students to purchase iPads. The cost of the iPad which will be preloaded with summer reading and core curriculum texts is said to be less expensive than if students were to buy the print versions of coursepacks.iPads in Higher Education is not without questions of effectiveness in education:Ohio State Athletic Department has given its estimated 1,100 student-athletes an iPad as a way to enhance tutoring and mentoring services for student athletes. Their lives are mobile, they are on the road for away games. Stream videos of games or competitions on their own time rather than having to come into the athletic facility to watch the videos. Will it make them both better athletes and better students? When Stanford’s School of Medicine lent all new students iPads they found that only a few weeks into the term about half the students had abandoned the iPads.
  • At the beginning of this school year the United Arab Emirates handed out iPads to all 14,000 incoming first years students at the countries three major high education institutions.
  • Libraries, particularly academic libraries have also been impacted this rapid adoption. Here’s a slide with just a handful of schools who actively lend iPads to their patrons.
  • Now that we know that iPads have entered into higher education and libraries, let’s consider the question of the apps. Before I address the question of what apps to buy, I’ll just say that there is the option to not purchase any apps, but to enable the settings on the ipad to allow patrons to download their own apps.I imagine there are many libraries out there that chose to do this, simply lending the device to students, but from my experience at Ohio State we intentionally wanted to expose students to specific apps, which I’ll get into later.So assuming you’ve made the decision to load the iPads with apps, the next question is what apps do we buy?
  • In 1930 Francis Drury wrote one of the first American text books on book selection. In this early work Drury outlined the goals of the selector that still hold true today include:Analyze the nature of a communityRecognize various uses for booksConsider the character and policy for adding booksCultivate the power of judging & selecting books for purchaseBecome familiar with sources of informationDevelop the ability to review, criticize and annotate books for library purposeDecide where in the library books fit80 years later whether it be books or apps, we can still apply Drury’s 1930 Goals of the selector.For those choosing which apps to purchase and load onto an ipad, the same considerations can applyAnalyze the nature of the community- How tech saavy is the user community? What are their interests? Is this a general student populations or specialized, such as med students?Recognize the various uses for books- Recognize the various uses for apps- is it for productivity, communications, entertainment, news and information, education?Consider the character and policy for adding books- Consider the character and policy for adding apps. Are there certain types of apps that will no be purchased? Games? Is there a budget and a cost threshold for paid apps? Is there a consideration for ratings?Cultivate the power of judging & selecting books for purchase- What makes a good app? User interface? Personalization? Quality of content?Become familiar with sources of information- What sources are there for learning about apps? What sources have existing reviews on apps? Are there sources for librarians?Develop the ability to review, criticize and annotate an app- What makes an app good? What type of review would you write?Decide where the book fits- Decide where the app fits- Where does it go on the ipad screen? What apps are around it?
  • To determine which apps to buy or load onto the ipad depends upon not only the community you are serving, but also the purpose for lending the ipads. Ohio State:-Initiatives on campus to increase the digital literacy of students, create a more tech saavy student body.-Enable students to experience the ipad technology without having to purchase-For us librarians, how does our content hold up in the mobile environment- added apps from publishers and vendors.-Promoting OSU created apps-Remain apps- compared what apps other libraries had, only loaded freely available for now, loaded apps that had ratings of 3* or higher. Attempting to avoid the apps that are faulty or crash, due to the lack of IT resources to support these issues.-Have a mechanism in place for students to request apps. Funding set aside to purchase the apps that patrons request.
  • Two Considerations:Licenses & Terms and ConditionsThe question of how do we actually purchase the apps?
  • First I’m going to briefly share with you the exact Apple iTunes Terms and Conditions for use of apps, because when I was at midwinter this year, I was chatting with a vendor (the one who was selling kiosks to check out iPads) and I asked a question about whether or not their software was customizable so that a library could load pre-selected apps onto the iPad. The sales reps look at me and said, you can’t do that, it’s illegal to load apps onto the ipads for use by multiple people. When I asked how it is “illegal” the rep said it was against copyright. I politely said, I think that might be incorrect, but I’ll look into it to verify, then walked away.Because there is potentially some misinformation floating around out there about what you can and cannot do with apps, here’s the exact clause from the Apple iTunes Terms and Conditions.“If you are a commercial enterprise or educational institution, you may download and sync an App Store Product for use by either (a) a single individual on one or more iOS Devices used by that individual that you own or control or (b) multiple individuals, on a single shared iOS Device you own or control”Good news is that Apple explicitly states that apps on a single-shared iPad controlled by an educational institution can be used by multiple users.I will say that other vendors terms of use, such as Google Play, are not as explicit as to whether or not usage of an app by multiple users is allowed, so it is a consideration to look into when exploring other tablets and app stores.
  • Apple iTunes and iBookstore Click-through licenseWhenever I update iTunes on my personal computer I pretty much ignore the revised terms and conditions that comes along with it.In order to purchase and/or download apps from the iTunes store, the iTunes store terms and conditions must be accepted. At Ohio State, when I contacted our University IT department, I found out that Ohio State has an existing enterprise wide license agreement with Apple that includes provisions for Apple product click-through agreements, meaning, the enterprise wide agreement overrides any click-throughs, enabling individuals within the university to download iTunes for university use under the OSU-Apple agreement.Each institution, particularly those who are private versus those who are public, handles click-thru licenses differently. First, figure out what is acceptable within the institution, and if you cannot accept a click-through license, I suggest contacting your institution’s IT department to find out whether or not an existing agreement with Apple is in place or whether they would be willing to negotiate one for all of the institution in order for the library and other departments to utilize.Although I do not have specifics on who to contact within Apple to learn more about I suggest looking at the Apple in Education website on licensing to start.For the users, another consideration are the accounts and click through licenses that may be required in order to use an app. Although it is up to the user to decide whether or not they want to complete an account, it’s a consideration for us as librarians on whether to allow for these apps to be included on the iPad, when there could be privacy concerns with the data obtained by the apps.
  • How does one actually buy an app?In order to lend a set of 20 iPads, if each iPad is to have identical apps, then 20 units of the same app will need to be purchased.For institutions Apple has established the Volume Purchase Plan to facilitate bulk purchasing of apps and other iTunes content. Purchase PlanThe Volume Purchase Plan establishes three roles of participants within an institution:-The Program Manager-The Program Facilitator-The End User (educator or librarian)The Program Manager is the person who enrolls the institution in the program. This person is responsible for the program across the institution. Enrollment into the program creates a blanket agreement for all app purchases across the campus.The Program Facilitator(s) are a the departmental level and are responsible for executing the purchases of the apps and providing the end user with the authorization codes.The End Users are the librarians or educators who are loading the iPads with apps. They are given a list of authorization codes which enable individual apps to be associated with specific devices.Within small institutions all three roles could reside with one person, however at a larger institution such as Ohio State, these roles are spread out across the campus. For us, the Program Manager is someone within the Office of the Chief Information Officer (University IT). The Program Facilitator for the library is within our Business Services office, and the end user is myself and other librarians who are loading apps onto iPads.The Volume Purchase Plan is designed for the purchase of 20 or more apps. In addition to the ability to purchase apps in bulks, Apple offers up to a 50% discount on many of the app purchases.If your institution chooses not to enroll in the Volume Purchase Plan, then the alternative purchasing method is to use iTunes gift cards to purchase the apps.
  • CC by Melinda Seckingtonmseckington
  • CC by Sarah NicholsSarah&Boston
  • Transcript

    • 1. And other questions for CollectionDevelopment and Acquisition Librarians in aworld of iPads and AppsAcquisitions InstituteMay 19, 2013Juleah SwansonAssistant ProfessorAcquisitions LibrarianFor Electronic ResourcesOhio State UniversitySwanson.234@osu.eduShould we buy AngryBirds?
    • 2. WHY THE IPAD?CC by Hajime Nakano jetalone
    • 3. iPad SalesDay 1: 300,000Day 80:3,000,000Day 547(2 ½ years)100,000,000
    • 4. 35 BILLION700,000400 MILLIONAPPSTATS
    • 5. “The adoption rate ofiPad in education issomething I’d neverseen from anytechnology product inhistory.”iPads in Higher EducationTim Cook, July 2012Apple CEO
    • 6. Global Reach in EducationImage source:
    • 7. iPads in Libraries
    • 8. What apps do we buy?CC by philcalvert
    • 9. Drury’s 1930 Goals of the SelectorApplied to AppsAnalyze the nature of acommunityAnalyze the nature of acommunityRecognize various uses for booksRecognize the various uses forappsConsider the character and policyfor adding booksConsider the character andpolicy for adding appsCultivate the power of judging &selecting books for purchaseCultivate the power of judgingand evaluating appsBecome familiar with sources ofinformationBecome familiar with thesources of information on appsDevelop the ability to review,criticize and annotate books forlibrary purposeDevelop the ability to reviewappsDecide where in the library booksfitDecide where the app fits on theipad screen.
    • 10. Experience with App Collection Development
    • 11. How do we buy apps?CC BY Karie Kariek
    • 12. LicensingAPP STORE PRODUCT USAGE RULES(i) If you are an individual acting in your personal capacity, you may download andsync an App Store Product for personal, noncommercial use on any iOS Deviceyou own or control.(ii) If you are a commercial enterprise or educational institution, you may downloadand sync an App Store Product for use by either (a) a single individual on one ormore iOS Devices used by that individual that you own or control or (b) multipleindividuals, on a single shared iOS Device you own or control. For example, asingle employee may use an App Store Product on both the employees iPhoneand iPad, or multiple students may serially use an App Store Product on a singleiPad located at a resource center or library. For the sake of clarity, each iOSDevice used serially by multiple users requires a separate license. (Lastupdated December 3, 2012)
    • 13. Licensing,Click-throughs, &User Accounts
    • 14. Apple Volume Purchase PlanProgram Manager(University Level)Program Facilitator(Departmental:Example Library)End User:LibrarianProgram Facilitator(Departmental:Example BiologyDepartment)End User:Botany InstructorEnd User:Cell BiologyInstructor
    • 15. Would you buy Angry Birds for your library?Why or Why not?CC by Melinda Seckington mseckington
    • 16. Citations:Booker, E. (2013, January 7). Apple’s Education Phenomenon: iPad. InformationWeek. Retrieved from, J. (2011, August 21) College tech goes mobile. The Chronicle of Higher Education.Hamdam, S.(2012 October 28). U.A.E Moves Toward Paperless Classrooms. New York Times. Retrieved from, P. (2004) Introduction to Collection Management and Development. In Johnson P. (Ed), Fundementals ofCollection Development and Management. (p1-31). Chicago: American Library Association.Kane, Yukari Iwatani (6 April, 2010). First-Day Sales of Apple’s iPad Fall Short of Sky-High Hopes. The Wall Street Journal.Retrieved from:, Jill. (30 March 2010) Seton Hill to Offer iPads to Full-Time Students. The Chronicle of Higher Education. Retrievedfrom, John (2010, October 4). iPad Adoption Rate Fastest Ever, Passing DVD Player. CNBC. Retrieved from, Michael (23 May 2012) Ohio State Athletic Department budgets $400K for athletes’ iPads. The Lantern., Alexandra. (2013 January 15). iPad U. Inside Higher Ed. Retrieved from
    • 17. Juleah SwansonAcquisitions Librarian for ElectronicResourcesAssistant ProfessorOhio State UniversitySwanson.234@osu.eduTwitter: @juleahswansonCC by Sarah Nichols Sarah&Boston