Where new ideas coming from? Aalto University 11.9.2013

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Presentation for a morning talk at Aalto University
Registration: http://pienyrityskeskus.aalto.fi/fi/koulutus/course/uudista_liiketoimintaasi/

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Where new ideas coming from? Aalto University 11.9.2013

  1. 1. Where innovative ideas come from? Presentation Aalto University 11.9.2013
  2. 2. Eureka! Good idea is a moment… …but it took about 1000 prototypes and advanced version before the light bulb was on the market.
  3. 3. Network! Good idea is a network… …it is a combination of new and old ideas Something happen in the right side, something in the back and left side in our brain before…
  4. 4. Good idea: An incubator could save lives in Africa… …but it don’t work there because of lack of service and
  5. 5. For pickups have services and spare parts, but not for the incubator…
  6. 6. System / Infrastructure! How about to make the incubator that based on spare parts of pickup? This is THE good idea!
  7. 7. Good idea is… Good idea is… 1000 trial & errors Bigger than sum of its parts Effects on something Works in practice
  8. 8. Where innovative ideas coming from?
  9. 9. "I think there is a world market for maybe five computers." --Thomas Watson, chairman of IBM, 1943 "There is no reason anyone would want a computer in their home." --Ken Olson, president, chairman and founder of Digital Equipment Corp., 1977 Our own worst enemy is our fixed opinions and ideas
  10. 10. Toolset 1 Systematic methods
  11. 11. Flip – define opposite ideas HUB POINT-TO-POINT
  12. 12. Department Store’sDepartment Store’s the core concept isthe core concept is over 250 years old!over 250 years old! Time to reinvet it?Time to reinvet it?
  13. 13. Try new perspectives Department Store Concept Since 1734 Garden? Drama? Carneval? Cafe?
  14. 14. Toolset 2 Experience based methods
  15. 15. VIRTUAL, AUDIO & VISUALVIRTUAL, AUDIO & VISUAL EXPERIENCEEXPERIENCE
  16. 16. © Cone Advisor 16Recommends TOKIO II – REAL EXPERIENCETOKIO II – REAL EXPERIENCE Picture Kim Öhm
  17. 17. Toolset 3 User-led & co-creation
  18. 18. Co-creation & user-led innovation
  19. 19. Who developed mountain bike? • A) Genius in the garage • B) Large corporation’s centralized R&D unit • C) Young men from North California – who liked riding on the mountains • Yes, indeed. It took 10 years before large corporations started to manufacture mountain bikes… and it was not invented or developed by a single genius.
  20. 20. Toolset 4 Modeling tools
  21. 21. Good Idea is Mindmap
  22. 22. Good idea is visual… © Cone Advisor 22
  23. 23. Creating ideas is easy… My record is 408 digital ideas within a day with 15 creative participants... 27,2 ideas / person
  24. 24. We have taken the very first steps
  25. 25. ?What next?
  26. 26. Idea + Business Model + Strategy Value Creation… Competitive Advantage… New combination of ideas… Business Innovation?
  27. 27. INNOVATION SERVICESINNOVATION SERVICES Take contact http://jukkaam.wordpress.com
  28. 28. TOTEUTA INNOVAATIOKILPAILUTOTEUTA INNOVAATIOKILPAILU Ota yhteyttä Paljon rohkeita ideoita Tehokas uuden löytäminen Rakenna imagoa innovaatioilla www.innovaatiokilpailu.fi
  29. 29. Links: More about ideas… • http://www.ted.com/talks/steven_johnson_where_good_ideas_come_from.html • http://www.youtube.com/watch?v=NugRZGDbPFU • http://arcball.com/2010/05/forms-of-innovation/ • http://www.mycoted.com/Category:Creativity_Techniques • http://innovationstyles.com/isinc/content/toolstechniques0.aspx • Pictures & sources: • www.coneadvisor.com (visualization software for business innovations) • www.coneadvisor.fi (in Finnish) • http://www.sxc.hu • www.insightspaces.net (Kenno – innovation room) • www.oceanrace60.fi (Tokio II VO60 race boat)
  30. 30. about.me/jukkaamabout.me/jukkaam Thanks!Thanks!

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