Aligning virtual economy design and business modelling

Related reading: http://www.business-and-management.org/paper.php?id=48

Aligning virtual economy design and business modelling

This is a working-in-proggress draft of a figure of how virtual economy design would fit into a business model ontology. Please forgive me the graphics quality and harsh colorsm, they will improve once I recreate it with a proper software :).

The model is based on business model ontology developed by Osterwalder et al. (during 2002-2005), best documented in Ph.d. Thesis in 2004. Found here:

I will just leave the figure here as is for now, and later upload the whole thesis with more rigorous documentation and explanations. I welcome all comments and discussion.

The model is not supposed to depict all business related aspects, but more preciesly the relevant aspects in revenue generation logic through virtual economy design.
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