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Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
Introduction to Using Social Media Marketing for Business 2013
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Introduction to Using Social Media Marketing for Business 2013

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  • 1. DFH November 2013 JUHLi SELBy www.JUHLiSELBy.com /JUHLiSELBySocialMedia @JUHLiSELBy
  • 2. • How social media has changed the way we communicate • Big picture of successful online marketing • Overview of popular channels • Best practices & mistakes to avoid
  • 3. Social Networks: •Facebook 1 billion+ •YouTube 1 billion+ •Google+ 318 million •Twitter 215 million •LinkedIn 259 million •Tumblr 216 million •Instagram 150 million •Pinterest 70 million •SlideShare 50 million •Fourquare 40 million
  • 4. • Stay in touch with friends & family • Reconnect with old friends • Connect around a shared hobby/interest • Make new friends
  • 5. • Get news • Networking • Interact with brands we like • Get customer service
  • 6. →57% of a typical purchase decision is made (online) before a customer even talks to a supplier
  • 7. → www.mention.net → www.google.com/alerts → www.tweepbeep.com → www.socialmention.com → www.topsy.com → www.addictomatic.com
  • 8. → Your personality → Your strengths → Your values → Your story → Your reputation
  • 9. Engage with your audience! → Be helpful → Answer questions → Connect people → Build community
  • 10. Create content to: → Help people solve their problems (FAQs) → Educate to move along sales funnel → Build trust
  • 11. → Articles (blogs) → Videos → Audio/Podcasts → White papers/case studies → Visuals – photos & infographics → e-Newsletters
  • 12. [Social Media Media Marketing Industry Report – Social Media Examiner – May 2013]
  • 13. [Social Media Media Marketing Industry Report – Social Media Examiner – May 2013]
  • 14. It’s a great platform for : – Connecting with friends/consumers who already know you/your business – Staying top of mind – Tapping into their network of friends to increase awareness & referrals – Doing highly targeted advertising to consumers
  • 15. It’s a great platform for : – Sharing info – Getting real-time news – Meeting new people – Staying in touch with people you know – Customer service
  • 16. It’s a great platform for : – Connecting with professionals who already know you/your business – Establishing credibility – Staying top of mind – Tapping into their network of connections to increase awareness & referrals – Doing highly targeted advertising to professionals
  • 17. ● Answer FAQs ● Establish leadership/expertise ● Increase quality traffic ● Build an audience ● Good reason to stay in touch via email ● Build relationship w/audience ● Increase backlinks
  • 18. #1 – LISTEN & Research
  • 19. #2 – Build relationships, don’t just push your message
  • 20. #3 – Add value & give credit
  • 21. #4 – Be positive
  • 22. #5 – Don’t spam your friends: →Private vs. public messages and →Tagging ettiquette
  • 23. #6 – Modify your message for different channels
  • 24. #7 – Say sorry when you need to
  • 25. #1 - Not defining goals Solution: → Pick your Top 3 Goals & make a plan ←
  • 26. #2 - Not defining audience Solution: → Get clear on who you want to attract & serve ←
  • 27. #3 - Using social media like traditional media Solution: → Use it to build relationships, NOT just to push out your message ←
  • 28. #4 - Too self-promotional Solution: → Use the 80/20 Rule ←
  • 29. #5 - Sharing “faux pas” – Too often (or not enough) – Too much automation Solution: → Post regularly & use automation in moderation ←
  • 30. #6 - Not responding to audience comments Solution: → Monitor your channels & respond ←
  • 31. #7 - No links to social media channels on website or elsewhere Solution: → Add links to your site & “cross pollinate” ←
  • 32. #8 - No way to track progress Solution: → Use free tools to track (i.e. Google Analytics) ←
  • 33. • Social media is just one piece of the online marketing puzzle • Buying has changed – what information can you offer online to help potential clients make a decision? • Assess your current online presence & resources • Do what you can with the resources you have
  • 34. Questions?
  • 35. JUHLi SELBy 250-686-7988 connect@JUHLiSELBy.com www.JUHLiSELBy.com www.facebook.com/JUHLiSELBySocialMedia

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