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Pitching	  Training	  VOL	  1	           AVG	  1.11.2011	          Juha	  Ruohonen	          Le	  Drill	  Sergeant	  
“Tell	  me	  a	  story”	             	             	             	             	                                   -­‐	  E...
The	  StarGng	  Point	                             Technology	                                    vs.	                    ...
The	  StarGng	  Point	                                 Ideas	                                    vs.	                     ...
The	  StarGng	  Point	                               Features	                                    vs.	                    ...
I	  pitch,	  therefore	  I	  am	                    	                    	                    	                    	      ...
The	  Format	                            Punchline	                             Problem	                             SoluG...
The	  Boring	  Pitch	         My	  startup	  is	  Crowdify,	  a	  tool	  for	  brand	  and	      reputaGon	  managers	  to...
The	  Punchline	                          ‘Facebook	  for	  Brands’	  10   	  02.01.08	  
The	  Format	                             Punchline	                              Problem	                              So...
The	  Format	                             Punchline	                              Problem	                              So...
The	  Format	                             Punchline	                              Problem	                              So...
For	  investors,	  the	  product	  is	  nothing	                           	  For	  customers	  the	  value	  is	  everyth...
The	  Format	                             Punchline	                              Problem	                              So...
The	  Format	                             Punchline	                              Problem	                              So...
The	  Format	                             Punchline	                              Problem	                              So...
The	  Content	                                Homework	                              Whole	  SoluGon	                     ...
The	  Canvas	  27   	  02.01.08	  
The	  PresentaGon	                          Be	  Remembered	                                 Accent	                      ...
To	  Summarize	       Growth	  companies	  are	  not	  small	  versions	  of	  large	       companies	       Business	  pl...
The	  Startup	  Sauna	  Concept	       Development	  concept	  with	  intensive	  work-­‐out	  sessions	       and	  acGve...
Contacts	  Juha	  Ruohonen	  juha@aaltovg.com	  +358	  40	  3511892	  www.aaltovg.com	  	  
Pitching training 2011 11-01
Pitching training 2011 11-01
Pitching training 2011 11-01
Pitching training 2011 11-01
Pitching training 2011 11-01
Pitching training 2011 11-01
Pitching training 2011 11-01
Pitching training 2011 11-01
Pitching training 2011 11-01
Pitching training 2011 11-01
Pitching training 2011 11-01
Pitching training 2011 11-01
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Pitching training 2011 11-01

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Transcript of "Pitching training 2011 11-01"

  1. 1. Pitching  Training  VOL  1   AVG  1.11.2011   Juha  Ruohonen   Le  Drill  Sergeant  
  2. 2. “Tell  me  a  story”           -­‐  Every  Child  -­‐  
  3. 3. The  StarGng  Point   Technology   vs.    Value  3  02.01.08  
  4. 4. The  StarGng  Point   Ideas   vs.    People  4  02.01.08  
  5. 5. The  StarGng  Point   Features   vs.    RelaGonship  5  02.01.08  
  6. 6. I  pitch,  therefore  I  am            -­‐Guy  Kawasaki  -­‐  
  7. 7. The  Format   Punchline   Problem   SoluGon   Value   $   Team  /  Company   ExecuGon    8  02.01.08    
  8. 8. The  Boring  Pitch   My  startup  is  Crowdify,  a  tool  for  brand  and   reputaGon  managers  to  discover  new  insights  into   consumers’  a[tudes  about  their  subjects  and   make  be]er  decisions  about  markeGng  and  public   relaGons  strategy.  We  do  this  through  semanGc   analysis  applied  to  consumer-­‐generated   correlaGons  among  and  between  brands  and   reference  data.  Further,  we  uGlize  social-­‐ networking  metaphors  to  keep  interesGng   informaGon  flowing  back  and  forth  between   branding  people  and  the  consuming  public.”  9    02.01.08  
  9. 9. The  Punchline   ‘Facebook  for  Brands’  10  02.01.08  
  10. 10. The  Format   Punchline   Problem   SoluGon   Value   $   Team/Company   ExecuGon    11  02.01.08    
  11. 11. The  Format   Punchline   Problem   SoluGon   Value   $   Team/Company   ExecuGon    13  02.01.08    
  12. 12. The  Format   Punchline   Problem   SoluGon   Value   $   Team/Company   ExecuGon    16  02.01.08    
  13. 13. For  investors,  the  product  is  nothing    For  customers  the  value  is  everything        
  14. 14. The  Format   Punchline   Problem   SoluGon   Value   $   Team/Company   ExecuGon    19  02.01.08    
  15. 15. The  Format   Punchline   Problem   SoluGon   Value   $   Team/Company   ExecuGon    21  02.01.08    
  16. 16. The  Format   Punchline   Problem   SoluGon   Value   $   Team/Company   ExecuGon    23  02.01.08    
  17. 17. The  Content   Homework   Whole  SoluGon   TracGon   Why  should  I  care?   WE…  and  Who  else?   CompeGGon  /  Peer  Groups      26  02.01.08    
  18. 18. The  Canvas  27  02.01.08  
  19. 19. The  PresentaGon   Be  Remembered   Accent   Spell  Checker   Enthusiasm   Character   YOU      28  02.01.08    
  20. 20. To  Summarize   Growth  companies  are  not  small  versions  of  large   companies   Business  plans  are  useless   Features  will  kill  you   Get  out  of  the  building  –  customers  are  everything   Grow  or  Die      31  02.01.08  
  21. 21. The  Startup  Sauna  Concept   Development  concept  with  intensive  work-­‐out  sessions   and  acGve  coaching   DuraGon  6  weeks     Executed  with  the  mix  of  AVG  coaches  and  local/ regional  cerGfied  coaches   Intense  Business  Development,  not  just   educaGon    32    02.01.08  
  22. 22. Contacts  Juha  Ruohonen  juha@aaltovg.com  +358  40  3511892  www.aaltovg.com    
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