The Trend Towards Mobile some contextual perspective• Daily Newspapers - about 480 Million• Cars on the planet - 800 Million• Cable and Sat TV Subscriptions - 850 Million• Personal Computers - 1 Billion• Internet Users - 1.4 Billion 5.6 Billion mobile phone subscribers!!!
The Trend Towards Mobile• 5.6 billion mobile subscribers globally, 327 Million in the US• Almost half (49.7%) of U.S. mobile subscribers now own smartphones, as of February 2012 (Source: Nielsen, up by 38% percent over last year) 103% of the USA have a mobile phone
Mobile Behaviors & games beyond voice, emails, texting• 33% of Facebook• 10% of Google• 55% of TwitterMobile trafﬁc will overtake web trafﬁc in 2014
Mobile Behaviors & games beyond voice, emails, texting• Mobile devices daily use• 53% of American consumers use smartphones to access search engines at least once a day (Source: Google and Mobile Source: INMOBI.com Marketing Association Survey) How well does your site work on a smartphone?
Mobile Behaviors & games beyond voice, emails, texting67% of consumers use their smartphones toﬁnd store locations, 59% to compare prices,51% to obtain product information, 46% tocheck product availability, 45% to readreviews, 45% to shop online, 41% to ﬁnd anduse coupons, 40% to scan bar codes(Source: Deloitte’s 2011 Annual Holiday Survey) Shopping Support today, M-Commerce tomorrow
So what does this mean?think of rebalancing your marketing $
So what does this mean?traditional $ opportunity $ • print • mobile web • web • apps • email • mobile marketing • social
So what does this mean?the decline of print advertising • 9.3% decline in 2011 (Source: eMarketer, Wall Street Journal) • Interpretation - It’s not just the economy • Driven by a proliferation of tablets and mobile devices
So what does this mean? the decline of print advertising source: R.O.I. Media, March 2012Rebalancing $ - Mobile Marketing & Video
Sosites don’t work for mean?use full what does this mobile • Constant “Pinch and Zoom” to do anything • Loss of page context • Complex & confusing navigation • High abandon ratesSmartphone users expect a Mobile Experience!
So what does & mobile ﬁrst design mobile optimized web this mean?Smartphone users EXPECT a Mobile Experience!
So what does & mobile ﬁrst design mobile optimized web this mean?before after • Intuitive • Reduced features • No “Pinch and Zoom” • No loss of context • One ﬁnger navigationSmartphone users EXPECT a Mobile Experience!
The Trend Towards Apps 785,165 apps 425,000 apps25 Billion downloads 10 Billion downloads March 2012 March 2012
The Trend Towards Apps Mobile Web vs. Apps • Apps utilize device hardware for notiﬁcations, GPS, camera, bluetooth, microphone, WIFI etc. • No network access required, local data performance & navigation experience • Active Mobile Marketing vs. Passive
The Trend Towards Apps Business Apps Key Beneﬁts • Connection with customers through “Push” notifications • +90% effective open rate vs. 4% with email • Constant branding • GPS features, location based coupons & directions • Integrated Facebook,Twitter,YouTube, Photo sharingFor a full mobile experience, you’ll need an App!
Restaurant Real Estate College Golf Course Reach, Slow Nights, Reach, contact w. Reach, news alerts, Objective Customer Loyalty, prospects, open houses, events, student Member engagement, listing alerts, “goto” news, events, offers Marketing ROI location source engagement Offer specials, discounts Push notifications on News alerts, event alerts, Alerts, event reminders,Push Notiﬁcations & free drinks via push open houses, events, event calendar, campus notifications on slow special offers nights... new listings... guide... Listings maps, location GPS Integration Directions, proximity maps, open house Campus maps, location GPS detailed course coupons & discounts details, event maps map directions Display in restaurant & Display in print ads, Display in print & Loyalty check-ins for QR Codes ads - links to download of magazines, and listings - bulletins - links to special course & other services the app - menu details, links to easy download of specials the app events, assignments... usage, range Other Food Ordering, Dynamic Mobile route planning, Social event sharing, Mobile reservations (& Advanced) Menus, Reservations, picture & video recording, personal class schedule, Social Integration house hunting database iPad integration, alumni brochureware, calendar
Farmers’ Market App Atlantic Highlands Goals: • Increase awareness & visits to the town • Mobile Marketing & push reminders • Special offers and discounts • Engage vendors through listings offering specials • Engage Sponsors through ad space • Position Atlantic Highlands as app-savvy 22
Features listings individual vendorVendors have a detailed listing with web links, social media links, one-touch calling etc. 23
Features pages individual sponsorSponsor pages with details and offers, in addition to being listed on the weekly specials pages 24
Features ad space weekly specials & sponsoredPush notiﬁcation reminders and offers for weekly specials, sponsored by local businesses in exchange for in-app ad space 25
Features Vendors QR Coupon Deals forQR loyalty coupons, allow vendors keep a QR code printout that customers scan to redeem a reward or offer 26
Features Integration Misc. Shopping & Social MediaMisc shopping features like a shopping list & built in QR scanner that can be used for anything 27
Features IntegrationMisc. Shopping & Social Media Social Features like Facebook, Send a Photo, Fan Wall, Youtube Channel 28
Polymash Services We help our clients build a scalable mobile strategyMobile Strategy Mobile Development Mobile Marketing
some questions to leave you withWhat are your top business challenges?What is the utility & assets of your brand?Is your marketing spend balanced?Business goals for mobile now vs in 12 months?Social habits of your customers / audience?What new groups would you like to reach?Plans for loyalty programs? www.polymash.com 30