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THE MAGICAL WORLD OF MOBILE GAMES AND MONEY
The digital revolution witnessed a tremendous upswing when smart phones and tablets
replaced the big foots like desktops, workstations and even laptops. The new-gen consumer is smart indeed to
adapt himself to the evolving technical surroundings. Yes, this resulted in the shift of limelight to mobile
devices and responsive platforms which proved to be a power packed platform for digital marketing and
entertainment. Game development on the iOS and the Android platform is growing, leaps and bounds,
rendering a sophisticated and highly unique user experience to the target audience across the globe.
Mobile Game Development is a fast growing market which never reaches its saturation
limits. This ever-increasing demand is the key to unlock the riches behind the hidden treasures of user
engagement and addictively fun mobile games. Mobile Games are also have a broad range of target audience,
irrespective of gender, age or geographical limits, which enables us to deliver over-the-top experience for the
game-savvy mobile users.
REVENUE STATISTICS OF TOP TEN ALL-TIME HIT
Of course, most of these games might be too familiar to you also as they are very popular. But the main point
is that they have helped their developers and publishers, including the whole ecosystem surrounding mobile
game development, to pocket millions of bucks. Seems interesting, right? Take a look.
Angry Birds - $ 195 Million (Total Rovio Corporate Revenue 2012) - The Finnish game
developer ‘Rovio Entertainment’ is one of the largest players who became successful in the mobile game
domain with its angry lot of vibrant and cute birds who is fighting for survival against the greedy pigs.
With over 12 million copies of download from the iOS app store alone and a combined 1.7 billion
downloads across all platforms, Angry Birds displays a potent combination of addictive game play, comic
style and low price. Apart from the games, the company is also making big revenues from Angry Birds
Fruit Ninja - $ 1 Million/Month (Paid download)+ $ 400,000 Million /Month (Ad
Revenue) - The game released by Halfbrick Studios in 2010 reached nearly 300 million downloads last
year. Available on the popular platforms like iOS, Android, Windows Phone, Symbian (Nokia), Bada
(Samsung), Xbox 360 (XBLA), Windows, the juicy, splashy fruit carnage is still one of the most popular
games on mobile phones.
Tetris – Crossed more than 100 Million downloads - The tile matching puzzle game is still
one among the most downloaded mobile games, while it is celebrating its 25th anniversary. The game
was first released on June 6, 1984 on all gaming consoles and even on graphic calculators.
Grand Theft Auto - The GTA series published by Rockstar Games is one of the top most games which
have universal appeal for its adventurous missions, pumping up adrenaline lines. The commercially
successful game has crossed over 140 million downloads by last year for its latest installation.
Draw something - $ 250,000 per day - Developed by Omgpop, the game saw a staggering 50
million downloads just within 50 days of its release and then there was no looking back!
Temple Run – Daily revenue estimate of $ 5328 - The game developed by Imangi Studios is
one of the most download mobile games on the iOS and Android platforms. With a daily revenue
estimate of $ 5328, the relentless runner is still on the run, topping the game charts.
Candy Crush Saga - $808,000 Daily revenue estimate - Released in November 2012 on the
smart phone platforms, Candy Crush Saga had over ten million downloads just by the next month itself.
As per the company, the game has got 44 million regular users, 6.6 million paid users and all these
amounts to a whopping $632,867 in daily revenue for the company.
Bejewelled -$102 Million (2011 Annual revenue estimate of Popcap games) -
Bejewelled has continued to stay in the top scoring position since its introduction in 2000. It is one of the
most addictive game in the market with over 50 million paid downloads till date.
Doodle Jump - $ 20,000 per week - Since its launch, Doodle jump developed by Lima Sky has
always maintained consistency by coming in the top ten all timer lists. Doodle Jump has sold 100 million
copies on iTunes and Google Play to date, and reached over 150 million downloads across all platforms
Flight Control -$ 3815 per day - With a sales and revenue statistics of 3.8 million copies sold
world-wide, Flight control developed by Firemint is one of the top grossers in the top list of mobile
games and is available on all popular mobile gaming platforms.
EVOLUTION OF A MOBILE GAME
THE WHOLE PROCESS IN DETAIL
The entry of smart phone devices accelerated the growth of mobile game and app development in a very
positive manner .Whether you outsource your theme and concept of game to a professional mobile game
development company or you do it on your own, the outcome should produce expected results. An addictive,
fun and engrossing mobile game is evolved and passes through many stages before it is launched. In General,
mobile game development process can be categorised in to pre-production, production and post-production.
Pre-Production: In the pre-production process, the concept and theme of the game is finalised based on a
strict story line, and thereby results in prep of a detailed project plan.
Production: Production stage of the mobile game development is the main phase where game is developed
in a full fledge manner.
Design: Design is very critical as it envelopes the functional and technical specifications of the game
within the theme of the game in a very brilliant manner.
A design document consists of 3 parts:
i) Game Concept Document
ii) Game Design Document
iii)Technical Design Document
Build: A team of programmers, artists, game designers, instructional designers, technical directors drives
the production process by identifying and implementing the most suitable coding techniques and design
etiquettes to deliver high quality performance across different mobile platforms.
Test: The prototype model of the game developed is tested for strict quality assurance. In mobile game
development, testing is also very paramount as it involves checking the rendering aspect of game design,
game mechanics and also the hardware and platform dependency.
Post-Production: Post- production mainly involves maintenances of the game, customer service, build and
release of patches and updates.
POPULAR GAME GENRES
An insight in to the popular game genres facilitates the selection and design process of unique games by
attaching its specific associated features and characteristic traits.
Adventure: Adventure games involve an adventurous story line with characters and actions
interacting with the gamers to solve a mystery or complete a quest. Modern examples of Adventure
games include Grand Theft Auto, The Legend of Zelda and many RPGs such as Mass Effect or Final
Arcade: Arcade games are short and simple with intuitive control schemes and with rapidly increasing
difficulty levels. Bubble Bobble and Metal Slug are good examples of Arcade games.
Platform: Platform games involve moving a character in a 2D or 3D environment to overcome
impeding obstacles with physical movement, such as running and jumping. A few examples of platforms
include Super Mario Bros., Sonic the Hedgehog etc.
Puzzle: Most basic game genre with usually deals in mind teasers, logic and problem solving skills. And
the best examples are Angry birds, Cut the rope etc.
Strategy: Strategy games involve strategic elements or decision making, crucial to victory, under a
given game scenario. Clash of clans, Advance wars are some examples.
Shooter: Shooting games involve annihilation of obstacles or enemies using sophisticated weapons in
a fast manner. Examples are N.O.V.A 2 and 9mm.
Role-play: Usually known as RPG, the player takes up on the role of a character from the story line of
the game like in Pokémon and Dragon Quest.
Sports and racing: Simulation involved in sports and racing games generate a real like racing
experience or sports playing experience for the player. And the popular ones are Need for speed and
Music: Music games involve songs and rhythm with some sensitive controls with in a time limit.
Arts: It is a non-traditional line of game which offers a unique gaming experience. One latest example is
HOW TO MARKET YOUR GAME & GET MILLIONS OF
App Store Optimization – A catchy title, keyword rich description & proper category is the first step in
Promoting your Game
Create a Sexy Icon that stands out from the rest
Use the Best images as screenshots
Create a Website for your Game
Submit your game to game review websites & forums
Ask your friends & families to download & give review in App Store
Submit your Game to App/Game Directories
Create a Game Intro Video & Submit to YouTube & other video sharing websites
Social Media Marketing – Create viral contents & post to various social networking sites like Facebook,
Twitter, Pinterest, MySpace, Digg & Yahoo
Release a Press Release announcing the launch of your Game with App Store Links
Email the download link to all your subscribers
Have a launch Party for your Game
Get featured in local Newspapers
Guest blog on relevant sites to get instant traffic & downloads
Participate in Game Conferences & gain attention
Create & share Game Wallpapers & goodies
Advertise in Mobile Ad Networks
Create a contest & get downloads
Build backlinks to your Game Website
Once the number of download increases, reach the top charts & your Game will a Monster Hit.
CONVERT YOUR GAME IDEA IN TO BRILLIANT
The mobile gaming industry has still room for more innovative and cutting edge games.
Juego Studio is a leading game development company which has established its calibre and potential in the
mobile gaming domain with proven track record. Designing, developing and publishing mobile games is not an
easy process except if it is done by experts backed by knowledge and experience. Juego Studio is backed with
intriguingly creative 2D and 3D game designers, innovative coders equipped with latest mobile technologies,
expert professionals who deliver mobile computing solutions across different platforms like iOS, Android,
Facebook, Windows etc.
SEND US YOUR GAME IDEAS & WIN A LIFE
CHANGING PARTNERSHIP DEAL !
SEND US YOUR INNOVATIVE & AMAZING GAME IDEAS TO
Selected Game Ideas will be chosen for a Partnership deal with Juego Studio. Here comes an opportunity to
share your story line or game theme with our game development experts who will combine their passion,
creativity, strong knowledge base and expertise to deliver the best ever launched games and apps in the smart
phone platform, thus giving wings to your mobile business and your profits to reach the sky as the limit.
Visit Our Website - http://www.juegostudio.com
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