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2013 Home Staging Presentation

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Pro Staged Homes showcases Home Staging Success Stories and Before and After Photos

Pro Staged Homes showcases Home Staging Success Stories and Before and After Photos

Published in Real Estate , Business
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  • 1. PRO STAGED HOMESThe Success of Home StagingJune 24, 2013
  • 2. What is Home Staging?• The process of preparing a property for sale in themarketplace.• The goal of staging is to make a home appealing to the highestnumber of potential buyers, thereby selling a property moreswiftly and for the most money possible.• Staging techniques focus on improving a propertys appeal bytransforming it into a welcoming, attractive product (lifestyle)that anyone might want.
  • 3. What are the benefits ofHome Staging?FINANCIAL• Bottom line is that statistically, staged homes tend to sellfaster.• Staging when done right, increases perceived value.• The cost associated with staging is a drop in the bucketcompared to a priced reduction and/or carrying a mortgagepayment.
  • 4. BenefitsEMOTIONAL• 95% of buyers buy on emotion so you’ve got to make it “love atfirst sight.”• When they start to see where their furniture can be placed,whose room is whose, and how they can create a home in thatproperty, you’ve got a sale!• Attract and pull at your prospective buyers’ heartstrings.• Create multiple offers and a higher selling price.
  • 5. BenefitsVISUAL• 98* % of buyers use the internet as the information source intheir home search.• Bad, too few or (even worse) no photos = no traffic• You only have one chance to make a first impression.• Whether online or in person, you only have a few seconds toget their attention.
  • 6. Benefits• Staged homes often get better Appraisal values• Professional image – Staged homes look better andflyers and websites. Nearly 98% of prospective buyers“shop” online before ever contacting a Realtor, whichmeans that homes shown on the MLS must be in topselling condition as a necessary first step in creatingBuyer interest!• Gain referral and repeat business
  • 7. Proven Results in PricedRight-Staged Home SalesFamily Room Before Family Room After
  • 8. BEFORE & AFTERLiving Room Before Living Room After
  • 9. BEFORE & AFTERMaster Bedroom Before Master Bedroom After
  • 10. BEFORE & AFTERLiving Area Before Living Area After
  • 11. BEFORE & AFTERLiving Room Before Living Room After
  • 12. BEFORE & AFTERKitchen Before Kitchen After
  • 13. BEFORE & AFTERKitchen Before Kitchen After
  • 14. BEFORE & AFTERKitchen Before Kitchen After
  • 15. BEFORE & AFTERGuest Bath Before Guest Bath After
  • 16. BEFORE & AFTERDining Room Before Dining Room After
  • 17. BEFORE & AFTERLiving Room Before Living Room After
  • 18. BEFORE & AFTERMaster Bedroom Before Master Bedroom After
  • 19. BEFORE & AFTERMaster Bedroom Before Master Bedroom After
  • 20. BEFORE & AFTERMaster Bedroom Before Master Bedroom After
  • 21. BEFORE & AFTERFamily Room Before Family Room After
  • 22. SUMMARY• Great listing tool.• Distinct marketing advantage.• Staged homes appeal to a broader range of buyers.• Buyers feel Staged homes are well maintained.• Building inspectors view Staged homes as well cared for.• This is why Staging is so important.