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Action Item #4 Construct a Business Model Statement Judith Lindenau JWL Associates
Definition: “ What keeps the organization sustainable?” A statement which defines the methods by which the organization accomplishes its mission and generates revenue Answers the question, Judith Lindenau JWL Associates
Examples: Google is a business. The revenue we generate is derived from offering search technology to companies and from the sale of advertising displayed on our site and on other sites across the web.” Food bank business model statement: "We obtain donated food from businesses (85%) and individuals (15%), sorted and distributed largely by volunteers, and financially supported by individual donors and the community foundation." Judith Lindenau JWL Associates