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Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
Attracting and retaining volunteers
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Attracting and retaining volunteers

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How to attract and retain volunteers to your non-profit organization. Practical, 'how-to' tips from a veteran organization manager and consultant.

How to attract and retain volunteers to your non-profit organization. Practical, 'how-to' tips from a veteran organization manager and consultant.

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  1. Attracting and Retaining Volunteers Judith Lindenau Certified Association Executive JWL Consulting and Executive Coaching
  2. Who are your volunteers? • Feel compassion for those in need 86% • Have an interest in the activity or work 72% • Gaining a new perspective on things 70% • The importance of the activity to people the volunteer respects 63% Independent Sector, National Survey 2/2/2014 JWL Consulting judith@judithlindenau.com 2
  3. Profile of the Volunteer • Boomers are looking to contribute meaningfully to the community. • Donors want to contribute more than money. • Increasing pool of younger volunteers. • Some are looking for job experience, training, reentry to employment. 2/2/2014 JWL Consulting judith@judithlindenau.com 3
  4. Attracting Northern Michigan Volunteers • • • • 2/2/2014 The population is increasing: 10% in Benzie 8% in Grand Traverse 6% in Antrim Retirement communities Seasonal residents Rural culture/ sense of community JWL Consulting judith@judithlindenau.com 4
  5. National Trends in Volunteering • Baby boomers have highest rate of volunteering and lowest volunteer retention rate. • While overall volunteer hours are down slightly, more individuals and younger people are volunteering. 2/2/2014 • Volunteers are younger and more skilled then in the past. • Family and group volunteering are popular. • More people with professional skills available to nonprofit organizations. JWL Consulting judith@judithlindenau.com 5
  6. National Trends in Volunteering • Many volunteers are employed, students, or have young families. • Desire for freedom, ability to act quickly. • Volunteers want challenging, interesting assignments. • Volunteers come from a broader cross-section of society. • Volunteers expect to be treated professionally. • Volunteers need flexibility in hours. 2/2/2014 JWL Consulting judith@judithlindenau.com 6
  7. How do we best respond to these trends? • Design episodic, short-term positions. • Provide group volunteer opportunities. • Target recruitment to professionals, youth, retired people, ethnic groups, etc. • Offer flexible hours and locations. • Organize a substitute system of volunteers. 2/2/2014 JWL Consulting judith@judithlindenau.com 7
  8. Eliminate Committees 2/2/2014 JWL Consulting judith@judithlindenau.com 8
  9. Instead of Committees: • Design short term positions—work groups, task forces, board advisory groups for specific projects • Online forums and discussion groups • Start with the work that needs to be accomplished and design a structure to do only that 2/2/2014 JWL Consulting judith@judithlindenau.com 9
  10. Death By Meeting  Our meetings are held to discuss many problems which would never arise if we held fewer meetings”— Ashleigh Brilliant 2/2/2014 JWL Consulting judith@judithlindenau.com 10
  11. Maintain a Superior Data Base • Current members and contact information • Skills and interests • Demographic data • History of Involvement • Likes, dislikes • Individual and overall volunteer hours • Results • Evaluations and progress reports 2/2/2014 • Tips: – Use a good Data Base program • Microsoft Excel • Volunteer Works • Database software » » » » Filemaker Pro AccessVolunteer VolunteerSpot.com Tech Soup.org – Periodic Updates (online, response card, phone, email) – Active Communication s program (social media, annual meeting, events) JWL Consulting judith@judithlindenau.com 11
  12. Assign Volunteers Wisely • Clear role description • Strong fit: interests, experience, ability • Authority to accomplish the role – Budget – Span of control- when must they check-in before making a decision-making – Reporting & communication requirements – Communicate role to others in organization 2/2/2014 JWL Consulting judith@judithlindenau.com 12
  13. Give volunteers authority 2/2/2014 JWL Consulting judith@judithlindenau.com 13
  14. Authority for Volunteers • Authority to accomplish the role – Budget – Span of control- when must they check-in before making a decision-making – Reporting & communication requirements – Communicate role to others in organization 2/2/2014 JWL Consulting judith@judithlindenau.com 14
  15. Define All Responsibilities Clearly • Position Descriptions for individuals • Task descriptions for Committees and Work Groups • Clear Description of expected results and time frames • Always appoint a single person responsible 2/2/2014 • “To Do” list at the end of the meeting minutes • Responsibility Flow Chart • Process, not results JWL Consulting judith@judithlindenau.com 15
  16. Flow Chart Public Request In Writing Staff Receives Committee Reviews and Recommends Action to Board Board Reviews and Recommends Action Budget 2/2/2014 Implementation JWL Consulting judith@judithlindenau.com 16
  17. Train Volunteers • History • Language of your organization • Values and Mission • Expectations for the position • Annual Calendar of organization 2/2/2014 JWL Consulting judith@judithlindenau.com 17
  18. Volunteer Accountability • Performance Reviews • Evaluation of the Work Plan • Personal Conversation • Reward and Recognition for Excellence • Clear, regular Communication 2/2/2014 JWL Consulting judith@judithlindenau.com 18
  19. There’s an App for That…. 2/2/2014 JWL Consulting judith@judithlindenau.com 19
  20. ….and a book! 2/2/2014 JWL Consulting judith@judithlindenau.com 20
  21. CREATE A CULTURE OF MISSION AND GRATITUDE 2/2/2014 JWL Consulting judith@judithlindenau.com 21

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