MUSEUM AS
A PLATFORM
Sistema Museo Berrocal




Domus Academy MID2010 .
final project . Judit Pinzón Navarro
CONCEPTS

 VISIT ENHANCEMENT   01. TORSO / Crowdsourcing the sculpture
ARTWORK EXPERIENCE   02. BERROCAL SAYS… / Almogávar...
VISIT ENHANCEMENT


01. TORSO /Crowdsourcing the sculpture
VISIT ENHANCEMENT


01. TORSO /Crowdsourcing the sculpture
 Creating ‘temporary sculptures’ through
 user-generated conten...
VISIT ENHANCEMENT


01. TORSO /Crowdsourcing the sculpture
           OBJECTIVE    Bring the museum to the people
        ...
ARTWORK EXPERIENCE


02. BERROCAL SAYS…/ Almogávares quest
ARTWORK EXPERIENCE


02. BERROCAL SAYS…/ Almogávares quest
Playful collective approach for visit.

The quest consists of fi...
ARTWORK EXPERIENCE


02. BERROCAL SAYS…/ Almogávares quest
           OBJECTIVE    Learn while playing
                   ...
VISIT ENHANCEMENT


03. LIFELINE COMPASS / Berrocal’s social network
VISIT ENHANCEMENT


03. LIFELINE COMPASS / Berrocal’s social network
Compass device that enhances the visit by
contextuali...
VISIT ENHANCEMENT


03. LIFELINE COMPASS / Berrocal’s social network
           OBJECTIVE    Contextualize Berrocal’s artw...
STRATEGY


04. CONEXIONES / Links with outside world
STRATEGY


04. CONEXIONES / Links with outside world
Offsite installations, teasers and exhibits communicate
with the muse...
STRATEGY


04. CONEXIONES / Links with outside world
              OBJECTIVE    Connect the museum system components
     ...
01. TORSO /   Crowdsourcing the sculpture

02. BERROCAL SAYS… /         Almogávares quest

03. LIFELINE COMPASS /       Be...
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concepts Judit Pinzon

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Museum as a Platform concept presentation
Domus Academy

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concepts Judit Pinzon

  1. 1. MUSEUM AS A PLATFORM Sistema Museo Berrocal Domus Academy MID2010 . final project . Judit Pinzón Navarro
  2. 2. CONCEPTS VISIT ENHANCEMENT 01. TORSO / Crowdsourcing the sculpture ARTWORK EXPERIENCE 02. BERROCAL SAYS… / Almogávares quest VISIT ENHANCEMENT 03. LIFELINE COMPASS / Berrocal’s social network STRATEGIC 04. CONEXIONES / Links with outside world
  3. 3. VISIT ENHANCEMENT 01. TORSO /Crowdsourcing the sculpture
  4. 4. VISIT ENHANCEMENT 01. TORSO /Crowdsourcing the sculpture Creating ‘temporary sculptures’ through user-generated content. People are motivated to draw, paint and post media related to specific topics which are projected real-time over a blank sculpture model. Contributed material creates an image archive and permanent user-generated exhibition for the museum. REFERENCES Democracy poster project Ten thousand cents V&A museum cropping image archive
  5. 5. VISIT ENHANCEMENT 01. TORSO /Crowdsourcing the sculpture OBJECTIVE Bring the museum to the people Exchange between museum and visitors Motivate visitors to become part of the Berrocal community COMPONENTS Blank sculpture torso models Input interface Camera and projector INPUT Drawings, patters and images (onsite & offsite visitors) i MODALITIES Digital drawing and painting on model parts Posting material and voting through screens FEEDBACK Real time ‘projection’ of contributions over blank model Visualization of contributors’ basic profile data (country, age) OUTCOME Archive from user-generated content Exhibition of images of the series of ‘temporary sculptures’
  6. 6. ARTWORK EXPERIENCE 02. BERROCAL SAYS…/ Almogávares quest
  7. 7. ARTWORK EXPERIENCE 02. BERROCAL SAYS…/ Almogávares quest Playful collective approach for visit. The quest consists of finding the 10 Almogávares and building up their puzzle models following a strategy similar to SIMON SAYS. The progress of assembly unlocks visualizations and information related to the sculptures. REFERENCES 3D mapping projections Simon Says game Conqwest
  8. 8. ARTWORK EXPERIENCE 02. BERROCAL SAYS…/ Almogávares quest OBJECTIVE Learn while playing Reveal hidden features of sculptures COMPONENTS Quest map showing completion of tasks Sculpture model parts (LED, RFID + piezo speaker) 3D mapping projections or handheld device + AR INPUT Sculpture recognition Assembly i MODALITIES Physical assembly Scanning with handheld device FEEDBACK Glowing light from parts + sound Unlocking visuals and info Automatic disassembly OUTCOME Built sculptures and quest completion Projections w/t technical drawings & watercolors / AR Information about technique, process, components, warrior, anecdote
  9. 9. VISIT ENHANCEMENT 03. LIFELINE COMPASS / Berrocal’s social network
  10. 10. VISIT ENHANCEMENT 03. LIFELINE COMPASS / Berrocal’s social network Compass device that enhances the visit by contextualizing Berrocal’s work. Points out major artistic influences from his social network and evolution of style & technique through an interactive timeline. REFERENCES Tate Modern, art history timeline Layered, Augmented Reality The Globe, Shakespeare’s work
  11. 11. VISIT ENHANCEMENT 03. LIFELINE COMPASS / Berrocal’s social network OBJECTIVE Contextualize Berrocal’s artwork Focalize in the artist’s social network Show his contributions to other artists COMPONENTS Compass RFID reader and tags INPUT Search & questions i MODALITIES Browsing the interface by date / artist network / style evolution FEEDBACK Compass signals Audio OUTCOME The compass guides the visitor through the experience
  12. 12. STRATEGY 04. CONEXIONES / Links with outside world
  13. 13. STRATEGY 04. CONEXIONES / Links with outside world Offsite installations, teasers and exhibits communicate with the museum system and viceversa. Communication network that visualizes what happens inside and outside the museum system buildings. Layered flows of information and visitors. Contributions through audio stories. REFERENCES Flight patterns, Aaron Koblin Augmented Sound Data sculpture 1001 stories of Denmark
  14. 14. STRATEGY 04. CONEXIONES / Links with outside world OBJECTIVE Connect the museum system components Link the outside world with the museum system Participation & contribution of new possible visitors Visualize flows of information, visitors and collected stories Bring new visitors from ‘territorial targets’ COMPONENTS RFID tags on visitor tickets Website traffic data Audio recorders on each site Projector INPUT Voice recording i MODALITIES Interface interaction Browsing through collected stories and visualized data FEEDBACK Visualization of personal contribution to the system Audio stories OUTCOME Dynamic visualization sculpture with stories archive
  15. 15. 01. TORSO / Crowdsourcing the sculpture 02. BERROCAL SAYS… / Almogávares quest 03. LIFELINE COMPASS / Berrocal’s social network 04. CONEXIONES / Links with outside world MUSEUM AS A PLATFORM Sistema Museo Berrocal Domus Academy MID2010 . final project . Judit Pinzón Navarro
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