SEO Skillshare

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SEO Skillshare

  1. 1. SEO LOVES YOUSKILLSHAREJudi HuckDigital Marketing Strategist
  2. 2. Some 200 factors determine rank
  3. 3. Ranking takes effort
  4. 4. KEYWORD STRATEGY• 2 or 3-word core message• Repeat keywords a few times on page (hierarchy)• Anchors diminishing in importance  Semantics• Exercise • Use Google keyword tool
  5. 5. STEP 1• Analyze the competition• Include their current state of SEO• How do you differentiate?• Where is there a gap in the market?  Draw your strategy from there
  6. 6. TAGS• For SERPs display (not rank): Metatag description – 8 words, 70 visible characters• Image alt attributes for Google Images• Apply to blog, rich media platforms
  7. 7. WEBSITE CONSIDERATIONS• Home page: 250 word min• ARCHITECTURE: don’t bury pages• DESIGN: friendly fonts• Don’t buy cute domains Tip: .com, .org, .edu, .net• Submit site to search engine by registering with Google Webmaster Tools• Other Google tools: AdWords, Analytics
  8. 8. SITE AUDIT• http://www.aktually.com/• http://shirconsulting.com/• http://www.305fitness.com/
  9. 9. CONTENT• Provides value, is audience-specific• Relevance, by clicks thrus• Recent, regular, fresh• Best practice: blog weekly• Is unique v. duplicated• Campaigns, evergreen content
  10. 10. LINKS• Diversity wins• Partners• Directories• Link bait, trends• Creative Commons License• Case study: 2tor
  11. 11. Schmooze your way in.Have a public relations plan.
  12. 12. DETAILS• Domain info (age, registration…)• Server, speed• Mobile/local• Penalties: keyword stuffing, link buying & selling, spamming, hidden text, past Questions? email Judi Huck

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