Your SlideShare is downloading. ×
0
SEO Skillshare
SEO Skillshare
SEO Skillshare
SEO Skillshare
SEO Skillshare
SEO Skillshare
SEO Skillshare
SEO Skillshare
SEO Skillshare
SEO Skillshare
SEO Skillshare
SEO Skillshare
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SEO Skillshare

214

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
214
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SEO LOVES YOUSKILLSHAREJudi HuckDigital Marketing Strategist
  • 2. Some 200 factors determine rank
  • 3. Ranking takes effort
  • 4. KEYWORD STRATEGY• 2 or 3-word core message• Repeat keywords a few times on page (hierarchy)• Anchors diminishing in importance  Semantics• Exercise • Use Google keyword tool
  • 5. STEP 1• Analyze the competition• Include their current state of SEO• How do you differentiate?• Where is there a gap in the market?  Draw your strategy from there
  • 6. TAGS• For SERPs display (not rank): Metatag description – 8 words, 70 visible characters• Image alt attributes for Google Images• Apply to blog, rich media platforms
  • 7. WEBSITE CONSIDERATIONS• Home page: 250 word min• ARCHITECTURE: don’t bury pages• DESIGN: friendly fonts• Don’t buy cute domains Tip: .com, .org, .edu, .net• Submit site to search engine by registering with Google Webmaster Tools• Other Google tools: AdWords, Analytics
  • 8. SITE AUDIT• http://www.aktually.com/• http://shirconsulting.com/• http://www.305fitness.com/
  • 9. CONTENT• Provides value, is audience-specific• Relevance, by clicks thrus• Recent, regular, fresh• Best practice: blog weekly• Is unique v. duplicated• Campaigns, evergreen content
  • 10. LINKS• Diversity wins• Partners• Directories• Link bait, trends• Creative Commons License• Case study: 2tor
  • 11. Schmooze your way in.Have a public relations plan.
  • 12. DETAILS• Domain info (age, registration…)• Server, speed• Mobile/local• Penalties: keyword stuffing, link buying & selling, spamming, hidden text, past Questions? email Judi Huck

×