WORDPRESS
THEMES
HOW DO I CHOOSE?
Judi Knight
New Tricks
THEMES
EASY? KIND OF. . .
DEFINITION
WordPress Theme:
A collection of structure and
design files needed, in
addition to the core
WordPress files, to...
STRUCTURE
Themes have files to display:
• Headers / Navigation Menus
• Page Templates
• Blog Templates
• Sidebars
• Footer...
OUT OF THE BOX
WordPress comes with
default themes:
Twenty-Thirteen
Twenty-Fourteen
THERE ARE
Thousands of
Free WordPress Themes
http://wordpress.org/extend/themes
THERE ARE
Hundreds of
Premium
WordPress Themes
http://wordpress.org/extend/themes/commercial
OMG!
How Do I Choose?
OPEN SOURCE
WordPress is: Open Source
• WordPress, WordPress themes
and WordPress plugins all have a
General Public Licens...
FREE OR PREMIUM
Free is free and there are some good
free theme from reputable theme
developers that have been around for
...
FREE THEMES
2. Look for Free Themes in
the WordPress Repository
http://wordpress.org/extend/themes/
FREE THEME
You can choose a free
theme from within your
WordPress Dashboard.
Go to “Appearance” then
select “Theme” then “...
PREMIUM THEME
Premium Themes are best!
Find one with active support &
community.
Answer questions, Updates the
theme, Fixe...
PREMIUM THEME
To find a reputable Premium
Theme Vender:
http://wordpress.org/extend/themes/
CUSTOM THEMES?
Usually not as good as a site
customized from a really good
Premium theme framework,
unless you have very s...
THEME?
Favorite Premium Companies:
-Studio Press Genesis Themes
-Woo Themes & Woo Commerce
-Organic Themes
CHOOSE A THEME?
Premium Theme with Lots of Options
Canvas by Woo Themes
Has two templates:
• Magazine style template
• Bus...
THEME STYLES
Choose the layout that you need.
• Blog Style
• Magazine Style
• Business w/ Static Home
• Portfolio
• One Pa...
BLOG STYLE
Focus Pro Theme by StudioPress.
Blog entries on home page.
New Tricks uses this blog style
theme with a customi...
MAGAZINE STYLE
Magazine Pro Theme
by StudioPress
Home page features
content from different
post categories.
BUSINESS STYLE
Executive Pro Theme
by StudioPress
Home page features
Slider hero area and
three service areas.
PORTFOLIO STYLE
Portfolio Pro Theme
by StudioPress
Home page features
portfolio images.
ONE PAGE SCROLL
Be careful with this style these since
search engines see it as one page.
Your about section, services, po...
THEME STYLES
Choose a theme with similar styling as what you want.
• Corporate look with hero image
• Artsy look and speci...
CUSTOMIZING IS HARD
Caveat:
If you are not technical
customizing a theme is tricky.
USE CHILD THEME
Whether free or premium theme,
if you are customizing, use a child
theme or have a custom CSS file
for you...
USER-DEFINED OPTIONS
Beginners:
Built-in User
Defined
Options,
LikeThis
are helpful.
Otherwise,
to change
design you
must know
css code.
CUSTOMIZED THEME
Like this.
CUSTOMIZED THEME
Woo Canvas: Plain Theme with User Options.
Canvas out of the box Customized Canvas
StudioPress’s Going Green
Theme, out of the Box
Going Green customized
http://cabbagetownchronicles.com
CUSTOMIZED THEME
Elegant Grunge Blog Style
- free theme
Customized
http://baybottomnews.com
CUSTOMIZED THEMES
CUSTOMIZED THEME
Big Feature Theme demo http://urbaneats.net
CUSTOMIZED THEME
Photocrati Theme
Photocrati Customized
http://alicefranklinstudion.com
NEED HELP?
WordPress Web Design,
Branding and Marketing
Contact: Judi Knight
http://newtricks.com
“It’s never too late!”
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How to Choose a WordPress Theme

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A beginners guide to choosing a WordPress theme. Learn about factors that matter in choosing a theme. Get recommendations for different themes for different purposes taking into account your skills and background.

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How to Choose a WordPress Theme

  1. 1. WORDPRESS THEMES HOW DO I CHOOSE? Judi Knight New Tricks
  2. 2. THEMES
  3. 3. EASY? KIND OF. . .
  4. 4. DEFINITION WordPress Theme: A collection of structure and design files needed, in addition to the core WordPress files, to make a WordPress website work.
  5. 5. STRUCTURE Themes have files to display: • Headers / Navigation Menus • Page Templates • Blog Templates • Sidebars • Footers • And others. . .
  6. 6. OUT OF THE BOX WordPress comes with default themes: Twenty-Thirteen Twenty-Fourteen
  7. 7. THERE ARE Thousands of Free WordPress Themes http://wordpress.org/extend/themes
  8. 8. THERE ARE Hundreds of Premium WordPress Themes http://wordpress.org/extend/themes/commercial
  9. 9. OMG! How Do I Choose?
  10. 10. OPEN SOURCE WordPress is: Open Source • WordPress, WordPress themes and WordPress plugins all have a General Public License. • No one can actually own them. Anything made from the code inherits the license.
  11. 11. FREE OR PREMIUM Free is free and there are some good free theme from reputable theme developers that have been around for a while. But if you have the money, a premium theme from a reputable theme developer may be more reliable over time
  12. 12. FREE THEMES 2. Look for Free Themes in the WordPress Repository http://wordpress.org/extend/themes/
  13. 13. FREE THEME You can choose a free theme from within your WordPress Dashboard. Go to “Appearance” then select “Theme” then “Add New”.
  14. 14. PREMIUM THEME Premium Themes are best! Find one with active support & community. Answer questions, Updates the theme, Fixes bugs, Keeps it viable over time.
  15. 15. PREMIUM THEME To find a reputable Premium Theme Vender: http://wordpress.org/extend/themes/
  16. 16. CUSTOM THEMES? Usually not as good as a site customized from a really good Premium theme framework, unless you have very specific needs for your site’s functionality and resources to pay the developer to code upgrades.
  17. 17. THEME? Favorite Premium Companies: -Studio Press Genesis Themes -Woo Themes & Woo Commerce -Organic Themes
  18. 18. CHOOSE A THEME? Premium Theme with Lots of Options Canvas by Woo Themes Has two templates: • Magazine style template • Business style with full slider Has Easy User defined options
  19. 19. THEME STYLES Choose the layout that you need. • Blog Style • Magazine Style • Business w/ Static Home • Portfolio • One Page Scrolling • Etc. . .
  20. 20. BLOG STYLE Focus Pro Theme by StudioPress. Blog entries on home page. New Tricks uses this blog style theme with a customized sticky post as first blog entry.
  21. 21. MAGAZINE STYLE Magazine Pro Theme by StudioPress Home page features content from different post categories.
  22. 22. BUSINESS STYLE Executive Pro Theme by StudioPress Home page features Slider hero area and three service areas.
  23. 23. PORTFOLIO STYLE Portfolio Pro Theme by StudioPress Home page features portfolio images.
  24. 24. ONE PAGE SCROLL Be careful with this style these since search engines see it as one page. Your about section, services, portfolio and such do not come up as separate Google search terms since they are sections on one page.
  25. 25. THEME STYLES Choose a theme with similar styling as what you want. • Corporate look with hero image • Artsy look and special fonts • Sidebar elements with backgrounds or headings a certain way • Posts displaying a certain way • Minimalist, clean with great typography
  26. 26. CUSTOMIZING IS HARD Caveat: If you are not technical customizing a theme is tricky.
  27. 27. USE CHILD THEME Whether free or premium theme, if you are customizing, use a child theme or have a custom CSS file for your customizations. This keeps your changes from being overwritten when your theme gets upgraded.
  28. 28. USER-DEFINED OPTIONS Beginners: Built-in User Defined Options, LikeThis are helpful.
  29. 29. Otherwise, to change design you must know css code. CUSTOMIZED THEME Like this.
  30. 30. CUSTOMIZED THEME Woo Canvas: Plain Theme with User Options. Canvas out of the box Customized Canvas
  31. 31. StudioPress’s Going Green Theme, out of the Box Going Green customized http://cabbagetownchronicles.com CUSTOMIZED THEME
  32. 32. Elegant Grunge Blog Style - free theme Customized http://baybottomnews.com CUSTOMIZED THEMES
  33. 33. CUSTOMIZED THEME Big Feature Theme demo http://urbaneats.net
  34. 34. CUSTOMIZED THEME Photocrati Theme Photocrati Customized http://alicefranklinstudion.com
  35. 35. NEED HELP? WordPress Web Design, Branding and Marketing Contact: Judi Knight http://newtricks.com “It’s never too late!”

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