Need a job need a blog


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Need a job need a blog

  1. 1. Need a Job . . . Or Want a New One?You’d Best Be Blogging @judiknight
  2. 2. Me• Clinical / Community Psychologist• CEO Medical Records Software Company• Loft Real Estate Designer/Developer• Marketing and Web Design New Tricks @judiknight
  3. 3. Frustrated with the Job Search?
  4. 4. Got Resumes? 4
  5. 5. Stand Out From The Crowd 5
  6. 6. Google Yourself • 1 billion names searched each day. • 94% of people only look at the first page. 6
  7. 7. Have You Been Bad or Good? 7
  8. 8. Have You Been Bad or Good? BTW . . .Your Mug Shot Can Wind Up Online 8
  9. 9. Your Name in a Google Search?• Only half have first result on search page.• 1 in 4 have no positive result on page one• 15% have at least one negative result. 9
  10. 10. Your Name in a Google Search?Less than 2% own page blog blogwith all of theresults. LinkedIn blog blog 10
  11. 11. Got LinkedIn? Beginning to Take the Place of Paper Resumes. •Easier to connect with prospects or employers •Provides the ability to mirror with richer context for one’s career path, skills and experience. •Have 3rd party recommendations which are more trusted. •You can add a website URL and have your posts automatically updated. 11
  12. 12. Let Me Tell You a Secret . . .
  13. 13. Brand Yourself by Blogging• To be found online• To attract your “Right” Employers• Position yourself as active or an expert in your field.• Show your passion for certain activities.• Write posts that show that your possess qualities an employer would like to see.• Provides better negotiating power for salary. 13
  14. 14. 14
  15. 15. Stand Out From The Crowd 15
  16. 16. Global Girl Lands Plum Internship
  17. 17. Amanda Earley Googled
  18. 18. Amanda Earley Lands Plum Job
  19. 19. WordPress, Platform of Choice• Easy• Free - Open Source Development• Lots of Plugins and Themes• Big Community of Active Users 19
  20. 20. WordPress•Free•WordPress hosts•Site up in ten minutes•Limited themes•Limited plugins•Limited Customizability
  21. 21. WordPress•Need a domain•Need web hosting•full functionality•customizable•all plugins•all themes•e-commerce
  22. 22. Your Website Doesn’t have to be Fancy like this! 22
  23. 23. Your WebsiteClean, Simple Design 23
  24. 24. Your WebsiteClean, Simple Design 24
  25. 25. Your Website Design 1. Your Name as Domain 2. Simple Theme with Blog on Front Page 3. Nice Color Palette 4. Photo of Yourself in Sidebar 5. Follow Icons 6. Category Widget for Posts 25
  26. 26. Your WebsiteCreate Pages:Home - This is a page of your blog postsAbout – Bio in first personContact – Form to get in touch with you. 26
  27. 27. Website Content• Make a list of the qualities that you want people to know about.• Make a list of the projects that you are proud of.• What are the life lessons you live by.Create blog posts: write stories, case studies, tutorials, opinions and reviews that demonstrate the various items on your list. 27
  28. 28. WordPress HelpWordPress Help• Local WordPress Meetups• WordCamps all around the world.• Suggest stay local.• Make sure they have a lot of WP experience.• See Portfolio• Get References
  29. 29. WordPress HelpFor Tips and TricksSign up for myFree Weekly Newsletter:Just a Digital Minute!
  30. 30. Keep in @judiknight