Comfort Zone
Decision to Take Action!
Where Extraordinary
Happens
And You may Find Yourself. . .
Two Stories
Matt Mullenweg
Born in 1984
Parents: Chuck and Kathe
!
started on computers age 3
first website at 12
plays saxophone
does...
Matt at 18
b2 cafelog
!
By November 2002,
Matt had 20,000 unique visitors
and over 10,000 hits a month
on Photmatt.net blog.
Last Entry by
michel v
Nov. 2002
Last Entry by
michel v
Nov. 2002
Last Entry by
michel v
Nov. 2002
Last Entry by
michel v
...
Forking the Code
Open Source
GPLCopy Left
General Public License
January 24, 2003
Matt, !
“Someday Right?”
January 25, 2003
Mike Little, 

“I’m In”
Christine Selleck 

“How about WordPress”
May of 2003
WordPress 1.0 Four months later May 26, 2003
!
!
Last Entry by
michel v
Nov. 2002
Last Entry by
michel v
Nov. 2002
Last Entry by
michel v
Nov. 2002
Michel V Resurfaced
b2 ...
Culture of Transparency
Six Months Later October 2004 15,000 WP users

Matt Leaves School moves to San Francisco
A Year Later 

October 2005 

Matt Leaves CNET!
!
Over 50,000 

WordPress Users!
!
!
Starts Automattic!
Big Decision
Started in Nov. 2005 over 100,000 blogs in 3 weeks.
First product made over 1 M first year
• Provides Hosting for Sites
• Easy to set up
• Uses WordPress.org code
• Less access to themes and plugins
• Charges for ...
Toni Schneider and Matt Mullenweg
Story Two
Seemed like a really good idea.
PhD Clinical Community Psychology
1980 Hospital Part-time Psychologist
Product Manager for Mental Health Programs
Private Practice and Kids
Just Make it a Commercial Product
Funded with SBIR Research Grants
You’ll eventually want to find a real CEO!
10 Employees

Find New Office Space
18 Employees, Needed to 

Find That Real CEO!
20 Employees

Where is that real CEO???
18 Employees, Needed to 

Find That Real CEO!
Sold my shares in Company in 2000
So I Continued Building
I saw signs of trouble in housing market 2006.
I Googled My Business Name
Hated my old website had to have a CMS.
Marketing and Publishing had Changed.
My First Website Client
My First Paying Website Client
Started New Tricks 2009
Started New Tricks 2009
WordCamp NOLA April 2009
2009 50 Members
Jack Kinnard
Volunteered to Help with MeetUp
2014 1498 Members
Russell Fair and Judi Knight Jen Mylo from Automattic
WordPress has given me a Career and a Community
WordPress has included my Family
My 26 year old son
is a WordPress developer and speaker
who works with me at New Tricks.
!
My 28 year old daughter is a brand manager with her own website.
!
My husbands side job is a triathlon coach and personal trainer.
I	
  will	
  never	
  stop	
  learning.	
  

I	
  won’t	
  just	
  work	
  on	
  things	
  that	
  are	
  assigned	
  to	
...
You may ask yourself, “Where does that highway go?”
And you may ask yourself “Am I right? Am I wrong?”
And you may tell yo...
You said yes when it could have been no.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.
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WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.

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A Short history of WordPress.org and WordPress.com and why so many people contribute to this Open Source community. It is more than a software platform, it is a life changing movement.

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WordCamp Asheville Keynote: How did we get here? WordPress in 11 years.

  1. 1. Comfort Zone Decision to Take Action! Where Extraordinary Happens
  2. 2. And You may Find Yourself. . .
  3. 3. Two Stories
  4. 4. Matt Mullenweg Born in 1984 Parents: Chuck and Kathe ! started on computers age 3 first website at 12 plays saxophone does photography
  5. 5. Matt at 18
  6. 6. b2 cafelog ! By November 2002, Matt had 20,000 unique visitors and over 10,000 hits a month on Photmatt.net blog.
  7. 7. Last Entry by michel v Nov. 2002 Last Entry by michel v Nov. 2002 Last Entry by michel v Nov. 2002 Last Entry by michel v Nov. 2002 Last Entry by michel v Nov. 2002 b2 cafelog
  8. 8. Forking the Code Open Source GPLCopy Left General Public License
  9. 9. January 24, 2003 Matt, ! “Someday Right?”
  10. 10. January 25, 2003 Mike Little, 
 “I’m In”
  11. 11. Christine Selleck 
 “How about WordPress” May of 2003
  12. 12. WordPress 1.0 Four months later May 26, 2003 ! !
  13. 13. Last Entry by michel v Nov. 2002 Last Entry by michel v Nov. 2002 Last Entry by michel v Nov. 2002 Michel V Resurfaced b2 cafelog Supported WordPress Fork “WordPress community is easy to work with”
  14. 14. Culture of Transparency
  15. 15. Six Months Later October 2004 15,000 WP users
 Matt Leaves School moves to San Francisco
  16. 16. A Year Later 
 October 2005 
 Matt Leaves CNET! ! Over 50,000 
 WordPress Users! ! ! Starts Automattic! Big Decision
  17. 17. Started in Nov. 2005 over 100,000 blogs in 3 weeks. First product made over 1 M first year
  18. 18. • Provides Hosting for Sites • Easy to set up • Uses WordPress.org code • Less access to themes and plugins • Charges for upgrades to service Company with Employees Volunteers Contribute -Code -Codex -Meetups -WordCamps • Access to all themes • Access to all plugins • Self-hosting & domains • Backup & Maintain • Lot of people provide people with design, development, themes, plugins and services. Owned by
  19. 19. Toni Schneider and Matt Mullenweg
  20. 20. Story Two
  21. 21. Seemed like a really good idea.
  22. 22. PhD Clinical Community Psychology
  23. 23. 1980 Hospital Part-time Psychologist
  24. 24. Product Manager for Mental Health Programs
  25. 25. Private Practice and Kids
  26. 26. Just Make it a Commercial Product
  27. 27. Funded with SBIR Research Grants
  28. 28. You’ll eventually want to find a real CEO!
  29. 29. 10 Employees
 Find New Office Space
  30. 30. 18 Employees, Needed to 
 Find That Real CEO! 20 Employees
 Where is that real CEO???
  31. 31. 18 Employees, Needed to 
 Find That Real CEO! Sold my shares in Company in 2000
  32. 32. So I Continued Building
  33. 33. I saw signs of trouble in housing market 2006.
  34. 34. I Googled My Business Name
  35. 35. Hated my old website had to have a CMS.
  36. 36. Marketing and Publishing had Changed.
  37. 37. My First Website Client
  38. 38. My First Paying Website Client
  39. 39. Started New Tricks 2009
  40. 40. Started New Tricks 2009
  41. 41. WordCamp NOLA April 2009
  42. 42. 2009 50 Members Jack Kinnard
  43. 43. Volunteered to Help with MeetUp
  44. 44. 2014 1498 Members
  45. 45. Russell Fair and Judi Knight Jen Mylo from Automattic
  46. 46. WordPress has given me a Career and a Community
  47. 47. WordPress has included my Family My 26 year old son is a WordPress developer and speaker who works with me at New Tricks.
  48. 48. ! My 28 year old daughter is a brand manager with her own website.
  49. 49. ! My husbands side job is a triathlon coach and personal trainer.
  50. 50. I  will  never  stop  learning.  
 I  won’t  just  work  on  things  that  are  assigned  to  me.  
 I  know  there’s  no  such  thing  as  a  status  quo.  
 I  will  build  our  business  sustainably  through  passionate  and  loyal  customers.  
 I  will  never  pass  up  an  opportunity  to  help  out  a  colleague,  and  I’ll  remember   the  days  before  I  knew  everything.
  I  am  more  motivated  by  impact  than  money,  and  I  know  that  Open  Source  is  one     of  the  most  powerful  ideas  of  our  generation.  
 I  will  communicate  as  much  as  possible,  because  it’s  the  oxygen  of  a  distributed  
 company.     I  am  in  a  marathon,  not  a  sprint,  and  no  matter  how  far  away  the  goal  is,  the  only     way  to  get  there  is  by  putting  one  foot  in  front  of  another  every  day.     Given  time,  there  is  no  problem  that’s  insurmountable.   Automattic’s Employment Manifesto
  51. 51. You may ask yourself, “Where does that highway go?” And you may ask yourself “Am I right? Am I wrong?” And you may tell yourself, “MY GOD! What have I done?”
  52. 52. You said yes when it could have been no.
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