Your SlideShare is downloading. ×
Grow your business with social media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Grow your business with social media

2,027
views

Published on

Growing your Floral Business with Social Media and a WordPress site as the hub.

Growing your Floral Business with Social Media and a WordPress site as the hub.

Published in: Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,027
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
7
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Grow Your Business with Social Media
  • 2. Who We Are: More than just web designers. Business Internet Marketing Coaches. Branding and Logo Development. Graphics and WordPress WebDesign. Mailing List/Newsletters. Social Media. Set it up and teach you how to maintain it. For more info: judi knight at www.newtricks.com Please follow me at www.twitter.com/judiknight
  • 3. Our Neighborhood www.newtricks.me The Internet had Extended Our Neighborhood
  • 4. Our Neighborhood www.newtricks.me New Technology is in each of our hands.
  • 5. Our Neighborhood www.newtricks.me As Internet Grows People Crave “Personal Touch”
  • 6. Our Neighborhood www.newtricks.me We need to build online “Know, Like and Trust”.
  • 7. How Are You Special? www.newtricks.me Mr. Rogers told us all we are special .
  • 8. How Are You Special? www.newtricks.me
    • What sets you apart?
    • Who are your ideal clients?
    • What are you special skills?
    • What kind of work do you want more of?
    • Why do people like to work with you?
    • What are you known for?
    • What do people say about you?
  • 9. Who Knows You Are Special? www.newtricks.me
    • Your Spouse? Your Friends? Your Employees?
    • Your Current Customers?
    • Friends of Your Customers?
    • People Who Drive By Your Shop?
    • People That Search the Web?
    • People That Are on Facebook?
    • People Who Read Yelp Reviews?
    • Your Ideal Clients for the Work You Love to Do and that brings in the best revenue?
  • 10. Expand Your Neighborhood www.newtricks.me
  • 11. Website is Hub of Marketing www.newtricks.me
  • 12. Website is Hub of Marketing www.newtricks.me Your Website
    • Does it Reflect Your Unique Selling Proposition?
    • Would it Appeal to Your Ideal Client?
    • Would They Know They Were in the Right Place?
    • Can They Tell Why They Should Buy From You?
  • 13. Website is Hub of Marketing www.newtricks.me Your Website
    • Do You have Updated Content?
    • Do You have a way to Add Your Photos and Events?
    • Is The Site Easy to Add to?
    • Does Your Content Link to Facebook and Twitter?
    • Is the Site Interactive?
  • 14. Website is Hub of Marketing www.newtricks.me Your Website
    • Does Your Website Stand Out From the Crowd?
    • Does It Build “Know Like and Trust”?
  • 15. You May Need An On-line Makeover … in order to get the most out of cool, free Social Media tools.
  • 16. You May Need An On-line Makeover
    • FTD, Teleflora Sites Shopping Cart Sites
    • Static Brochure Style Sites
    • Flash Sites
    • WordPress Sites ( Formerly a blog style)
    • Hybrid WP Site Linked to #1
  • 17. Checking You Out www.newtricks.me
  • 18. Checking You Out www.newtricks.me 75% Are nearly identical FTD or Teleflora template websites
  • 19. Checking You Out www.newtricks.me 75%Were nearly identical FTD or Teleflora template websites
  • 20. Checking You Out www.newtricks.me Working it .
  • 21. Checking You Out www.newtricks.me Static Brochure style site that did not use a template.
  • 22. Checking You Out www.newtricks.me Another custom brochure style site.
  • 23. Get Yourself a Blog/Website
      • State of the Art
      • No-Static Website
      • Yes- WordPress Site
      • WordPress sites
      • Built on SQL database
      • Can grow with you
      • Web 2.0 conversations
      • Keeps readers coming back
    www.newtricks.me
  • 24. Static Brochure Websites www.newtricks.me Header Text goes here More Text goes here Footer NO ARCHIVE
  • 25. Content Management- WordPress Site www.newtricks.me Header Text goes here More Text goes here Footer Themes Categorized for the Archive Data-base
  • 26. Content Management- WordPress Site www.newtricks.me Themes Categorized for the Archive Data-base
  • 27. Content Management- WordPress Site www.newtricks.me Themes Categorized for the Archive Data-base … scrolling down the page from previous slide
  • 28. New Website Technology: www.newtricks.me Candler Park Flowers Launched a WordPress Website in 2010. Wanda Says, “Best thing is it increased our business and we can update it ourselves and let people know what we’re up to.”
  • 29. WordPress Website www.newtricks.me Twitters show up on site Page with posts from each wedding w/slideshow After each Posts reader can send to Twitter or FB or send Email
  • 30. Automatic Linking to Facebook www.newtricks.me Post from website with YouTube Video
  • 31. Expand Your Site’s Reach Getting Your Social Groove On
    • Claim Your Business On the Internet.
      • Google Places
      • Yelp
      • City Search
    • Use Social Media
      • Facebook Fanpage
      • Twitter
      • LinkedIn
    www.newtricks.me
  • 32. Google Yourself
    • Professional Identify / Brand Needs to show up
    • Are you on the first page?
    • Is the information correct?
    • Is there anything negative like a bad review?
      • If it’s inaccurate or slanderous, contact the site to remove it
      • If it’s a matter of public record, do damage control
        • Address it directly
        • Fight the bad by adding more good so that listing goes deep.
    www.newtricks.me
  • 33. Google Places www.newtricks.me Google Places: Free Listing Allows You to Claim Your Business Description and Photos and shows up on at the top of a page for particular Key Words.
  • 34. Social Media www.newtricks.me Google Places:
  • 35. Social Media www.newtricks.me Google Places: What They Say. . . What you want to do is concentrate on generating information about you on the web.  Encourage your customers to write reviews about your business.  Basically, our goal is to know how well perceived your business is, and therefore to give our users a realistic view of the world.
  • 36. Today’s Market is Tough. www.newtricks.me
    • Why not have a great web presence?
    • We have always done it
    • This way.
    • We use the __template.
    • But I don’t know how!
    • It’s the best we can do.
    • We are not technical.
    • It will be expensive.
  • 37. To stand out from the crowd in 2011 you need a website that:
    • is branded for YOU with your logo, colors and photos allowing you to stand out from the crowd.
    • is easy to add new content and maintain yourself.
    • promotes the type of business that you want more of.
    • is easy to navigate.
    • links with Twitter, Facebook etc..,
    • allows you to find new clients and nurture an on-going relationships with them.
    www.newtricks.me
  • 38. Growing Your Business with Social Media
    • Social Media Guru, Seth Godin says,
    • “ The problem is no longer budget. The problem is no longer access to tools. The problem is the will to get good at it.”
    • Ten Steps to Social Media:
    • http://www.newtricks.me/10-free-steps-to-catch-up-social-marketing/
    www.newtricks.me