Mobile Insights for 2015
Judge Consulting Group
eduWeb 2014 - Baltimore
Obligatory Bio Slide
My name is: Dan Lewis
I am from: Philadelphia, Pennsylvania - USA
I work for: The Judge Group, Inc. – A global professional services organization
As the: Head of Mobile Solutions for Judge Consulting
For my job I: Help diverse global organizations to better leverage mobile and web technology
I used to: Build intranets, websites, and database stuff
Platforms – 2013/14 Notable Notes
• De-fragmentation strategy
• Major growth continues
• Dependency on OEMs
• Not for sale – not a
• BBM for all (years late)
• Major refactoring and
• Slowed growth
• 64-Bit strategy
• Major write-downs on
• Microsoft buys Nokia
• Firefox is in the wild
• Samsung Tizen devices?
Mobile and Location-Based Advertising
Location is the new cookie
•Collecting data has always been
difficult because mobile does not
support third-party cookies that
travel easily across the ecosystem,
allowing for straightforward
tracking and data-gathering.
•That's where location-based mobile
technology comes in. It gives
marketers new ways to identify and
track mobile audiences, and with
the aid of algorithms, it can also
group them into behavioral and
demographic segments for
Money is flowing into location-
based mobile marketing
•A recent survey of 400 brand
executives by Balihoo found that
91% planned to increase their
investments in location-based
marketing campaigns in 2013.
•Finally, a study by Berg Insight
found that location-enabled ad
spend reached about 8% of total
mobile ad spend for 2012. This
proportion is expected to increase
to 33% by 2017.
Location-based data is driving much
of the interest - and success
•Enabling campaigns with local data
produces measurable results.
•In a study of over 2,500 of its
mobile marketing campaigns, Verve
found that its location-based ad
efforts were about twice as
effective as the mobile industry
average click-through rate (CTR) of
•Geo-aware ads, geo-fenced ads,
and location data paired with
audience demographics or
purchase intent are all proving to
be extremely successful.
Source: Business Insider August 2013
Internet of Things
•$8.9 Trillion Market
•212 Billion Connected “Things”
Source: IDC February 2014
IT is Losing Control
Bring Your Own Everything
Source: 2001 Australian Grand Prix
How are we building
ALL OF THE “GEEK SPEAK”
Mobile Web vs Responsive vs App vs ???
Source: Brad Frost
Native vs Hybrid vs Web
• Best performance
• 3D and Gaming
• App store presence
• Expensive – especially across
• Native SDK access
• App store presence
• Performance can be questionable
• Cross-platform faster/cheaper
• No Native SDK access
• Not offline-friendly
• Low cost of entry
• Cross-platform cheapest of all
Rethinking the Enterprise Lifecycle
Figure out a few tasks
Each group should come up with 3 mobile & touch friendly tasks
Each group will present their tasks at the end
Enabling a customer to document and file an automotive insurance claim
Giving a customer the ability to deposit a check to their bank account with their device
Providing a way for field sales staff to document their customer interactions
Enable employees access to their payroll and PTO information on the go
The Mobile Scorecard
The Questions Yes? No?
Will a person have value and be able to do this on the go?
Can the task be performed “offline”?
Can performing the task leverage the device’s sensors?
Does the task interact with existing content on the device?
Can the task be performed with simple user responses?
Does the task work well when touch is a user response mechanism?