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By Jude Calvillo, PrincipalCounsel
Sovereign Market (Marketing Consultancy)
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
If your team needs further clarity, click here for some useful logical tests.
The TRUE Differences Between Marketing and Sales
•
•
•
•
•
Marketing programs
Quotes/
Opportunities
Sales Process
Final sale
Sales*
- Where one-on-one persuasion happens.
- Processes should be uniformly documented.
- Seeking to maximize company profit and individual gain.
- Keeping good notes and staying mindful of possible trends.
*marketing supports w/scientific optimization of assets and processes.
Marketing
- Programs target demographically and behaviorally.
- Programs direct the demand for a solution to the sales team.
•
Intelligence (a.k.a. the intelligence loop)
• Quantitative/objective data (e.g. from sales and CRM metrics)
• Qualitative/subjective data (e.g. sales team hunches/opinions)
Marketing Sales
• Based on the data (primary study or established
research), how can I develop and deploy this
marketing program for maximum ROI?
• Based on objective/quant sales data, how can I
improve ROI via process, team, or asset engineering?
• Based on subjective sales data (e.g. hunches), what
phenomena should I test for?
• How can I profitably satisfy this person/org’s needs from
my catalog of solutions?
• How can I enrich our relationship for the long-term?
• How can I document my actions to help the firm optimize?
• Am I seeing any trends?
Marketing program (e.g.
Google Adwords/SEM)
SALE
Leads
The TRUE Differences Between Marketing and Sales
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Jude is a marketing consultant and interactive producer to B2B, B2G, and B2C firms, mostly
in high tech. His clients have included R & D giants, such as SRI International (makers of Siri,
ARPANET, Technicolor, etc.) and Medtronic (world’s largest med device company), as well as
a wide range of traditional commercial firms, like Insight Investments and ChengConcrete.
He holds an M.A. in Communication (corporate and political) from Johns Hopkins, a B.A. in
International Relations from UCLA, and a professional certificate in the Business of Media &
Entertainment from the UCLAAnderson School of Management.

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The TRUE Differences Between Marketing and Sales

  • 1. By Jude Calvillo, PrincipalCounsel Sovereign Market (Marketing Consultancy)
  • 5. • • • • • If your team needs further clarity, click here for some useful logical tests.
  • 8. • Marketing programs Quotes/ Opportunities Sales Process Final sale Sales* - Where one-on-one persuasion happens. - Processes should be uniformly documented. - Seeking to maximize company profit and individual gain. - Keeping good notes and staying mindful of possible trends. *marketing supports w/scientific optimization of assets and processes. Marketing - Programs target demographically and behaviorally. - Programs direct the demand for a solution to the sales team.
  • 9. • Intelligence (a.k.a. the intelligence loop) • Quantitative/objective data (e.g. from sales and CRM metrics) • Qualitative/subjective data (e.g. sales team hunches/opinions)
  • 10. Marketing Sales • Based on the data (primary study or established research), how can I develop and deploy this marketing program for maximum ROI? • Based on objective/quant sales data, how can I improve ROI via process, team, or asset engineering? • Based on subjective sales data (e.g. hunches), what phenomena should I test for? • How can I profitably satisfy this person/org’s needs from my catalog of solutions? • How can I enrich our relationship for the long-term? • How can I document my actions to help the firm optimize? • Am I seeing any trends? Marketing program (e.g. Google Adwords/SEM) SALE Leads
  • 15. Jude is a marketing consultant and interactive producer to B2B, B2G, and B2C firms, mostly in high tech. His clients have included R & D giants, such as SRI International (makers of Siri, ARPANET, Technicolor, etc.) and Medtronic (world’s largest med device company), as well as a wide range of traditional commercial firms, like Insight Investments and ChengConcrete. He holds an M.A. in Communication (corporate and political) from Johns Hopkins, a B.A. in International Relations from UCLA, and a professional certificate in the Business of Media & Entertainment from the UCLAAnderson School of Management.